Banijay Branded Entertainment (BBE) is the dedicated branded content division for Banijay Entertainment, spearheading and further evolving its global efforts in this space.

Housed centrally, BBE leverages the company’s expansive global production expertise and creativity to proactively identify branded entertainment opportunities and deliver against brand briefs both at a local and global level.

Providing centralised support for Banijay Entertainment’s dedicated branded content teams globally, recent successes include Big Brother – Knossi Edition for Twitch from EndemolShine Germany and BanijayMedia Germany; Electric Robin’s Live Italian with Birra Moretti and Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, both for Prime Video; two seasons of BanijayItalia’s Lindt Maître Chocolatier, which aired on TV8 in Italy; and the multi-territory Hairstyle The Talent Show with Alfaparf from Shine Iberia which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. The department also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.