Overseen by Carlotta Rossi Spencer (Head of Branded Entertainment Business Development), Banijay Branded Entertainment (BBE) is the dedicated branded content division for Banijay, spearheading and further evolving its global efforts in this space.

Housed centrally, BBE leverages the company’s expansive global production expertise and creativity to proactively identify branded entertainment opportunities and deliver against brand briefs both at a local and global level.

Providing centralised support for Banijay’s dedicated branded content teams globally, recent successes include Big Brother – Knossi Edition for Twitch from EndemolShine Germany and Banijay Media Germany; Electric Robin’s Live Italian with Birra Moretti and Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, both for Prime Video; Banijay Italia’s Lindt Maître Chocolatier, which aired on TV8 in Italy; and the multi-territory Hairstyle The Talent Show with Alfaparf from Shine Iberia which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. The department also partners closely with Balich Wonder Studio and Banijay Events on its brand-led activations to drive maximum strategic value across its deals.