Banijay Mexico & U.S. Hispanic
Mexico
Key Value
LOL: Last One Laughing
Jalas o te Rajas
Banijay Mexico and US Hispanic, led by Marie Leguizamo, launched in 2021. It will focus on creating original content in both English and Spanish for broadcast, cable, and streamers in the Mexican and U.S. Hispanic markets. The company is based in both Mexico City and at Banijay America’s Los Angeles office.