Banijay Live Artist Brand focuses on the strategic promotion of established artists and young talent, the development of live formats, and the creation and production of digital entertainment content. Producing for broadcasters, platforms, streamers and audio providers, the label also houses a digital content unit producing originals for its own platforms.

 The business builds on years of know-how to develop content with all of Banijay Germany’s companies, in addition to operating its own comedy digital distribution channel, MySpass, which has amassed more than 14.5 million followers.