Banijay operates with one production company in Russia; WeiT Media, which was established in 2009.

The company focuses on non-scripted entertainment, reality and comedy as well as local scripted series.  They are responsible for creating brand new IP, as well as producing hit shows from Banijay’s portfolio for the Russian market.

Key titles include  All Together Now, MasterChef Junior, The Biggest Loser, Operación Triunfo Your Face Sounds Familiar (Odin vs Odin) and The Masked Singer.

Amongst WeiT Media’s scripted credits is a Russian/ Estonian version of global scripted format, The Bridge.