Comments Off on Televisión de Galicia Renews Wife Swap for Second Season
Dlo/Magnolia, a Banijay Group company, confirms that A Miña Familia Pola Túa (Wife Swap) has been renewed for a second season on Televisión de Galicia (TVG). Already in pre-production, the show will be produced in collaboration with La Región Televisión.
The commission follows the successful season one, which broadcast last January to an average of 76,000 viewers, driving a 9.8% share. A Miña Familia Pola Túa increased the average audience numbers for the channel’s slot, particularly capturing the attention of young viewers.
Wife Swap gets to the heart of how we live, with each episode following two spouses as they switch households. Aided only by an instruction manual left by their predecessor, they must spend the first week living according to the rules of the house. However, in the second week they are free to run the household as they see fit. This format is packed with drama and encourages the families to reflect and learn from one another.
Casting for the upcoming series is already underway, with the team of A Miña Familia Pola Túa looking for sixteen families to exchange a family member for a week and take part in this unique experience.
A Miña Familia Pola Túa is the local adaptation of Banijay Rights’ global hit Wife Swap format which has had 29 international remakes including versions in Italy, the United States and Australia.
Screentime New Zealand, a Banijay Group company, today announces it is producing a new local version of Wife Swap for TVNZ in New Zealand. The new series will air on TVNZ 2 and TVNZ Ondemand later this year.
The latest version in New Zealand acts as the 28th local remake. Like the award-winning versions that have gone before, Wife Swap New Zealand will commence with the wives arriving at their new homes and meeting their temporary families. Aided only by an instruction manual left by their predecessor, the wife must spend the first week living according to the often difficult and bizarre rules of the house. How do people live like this? In the second week expect some big changes as she runs the household as she sees fit. Expect drama, tears and…understanding, as cameras follow the journey to often common ground.
Having been on air across the globe for 15 continuous years of broadcast, the brand has proved a worldwide success getting straight to the heart of how we live and love. To date, the show has proved a hit across the United Kingdom, Czech Republic, Slovakia, Romania, Bulgaria, Ukraine, Russia and France. And further productions are already underway with Banijay Group’s Screentime Australia, Banijay Productions Germany and Zodiak Netherlands and Banijay Studios North America. That is not to mention the recent orders across Brazil, Bulgaria, and France.
Philly de Lacey, Executive Producer, Screentime New Zealand: “Wife Swap has long played a significant role in the Banijay Group portfolio and I could not be happier to be putting our own spin on it for audiences in New Zealand. With a social experiment and drama at its core, there is no doubt it will resonate with and attract viewers.”
Cate Slater, TVNZ Director of Content: “Wife Swap is an iconic format with a global following. The series has a unique fish-out-of-water quality that strongly resonates with viewers. We’re excited to see this show reimagined for 2019 on TVNZ and to celebrate the diversity of New Zealand families.”
Wife Swap New Zealand will be executive produced by Screentime’s Tina McLaren and Philly de Lacey, and Dominic Smith will serve as producer. It was commissioned by TVNZ’s Tony Manson. All rights for the Wife Swap brand are held by Banijay Rights.
Banijay Rights, the leading distribution arm of Banijay Group, announces a host of new format deals around the world for hit entertainment brand, Wife Swap. Included in the raft of deals is a local adaptation in Brazil, which will see the Wife Swap format hit Brazilian screens for the very first time.
Currently in production by Teleimage, the Brazilian addition will make its debut on TV Record in February 2019. The 11 x 80’ series – known locally as Troca de Esposas – will air weekly in a primetime slot. Wife Swap is the award-winning reality series that gets straight to the heart of how we live and love by inviting two households to swap wives for two weeks.
Further local adaptations are already underway with Banijay Group’s Screentime Australia, Banijay Studios North America and Banijay Finland respectively. An 8 x 90’ series will air on Australia’s Seven in 2019, a 10 x 60’ series in the U.S., and in Finland, the new series will air on AVA (MTV3) in late 2019.
Elliott Chalkley, VP Sales at Banijay Rights, commented, “The deal with TV Record in Latin America acts as a major format commission for Wife Swap, one of the most iconic entertainment formats in the market. The show’s continuing success on the global stage – and growing portfolio of international versions, including Brazil – is driven by its simple yet highly adaptable premise and real-life setting. The series always guarantees drama-packed primetime entertainment, but also offers a unique opportunity to explore how we live – discovering whether these families, from different walks of life, can embrace and learn from their differences and find common ground.”
Marcelo Silva, Programming VP of Record TV, said, “Record TV is always looking for fresh reality show formats to surprise our viewers. We truly believe that Wife Swap meets what we are looking for as it creates an unusual situation of changing the wives between two completely different families. The challenge of living together in the confinement of a reality show draws the attention of the Brazilian audience, especially the young people and those who are very connected to social networks. We believe that there is a real identification and a constant interest in this type of TV program, because it spawns daily conversations across all media extending the scope of the program”.
These latest deals follow the recent announcement that Wife Swap has been recommissioned for a third season by BTV in Bulgaria, and a fourth season for TFX (formerly NT1) in France. A second series – a double season (20 x 60’) – recently aired on Russia’s U Channel.
Banijay Rights will manage global sales of the finished series from English speaking territories Australia, and the U.S.
Originally produced by RDF Television for the UK’s Channel 4, Wife Swap has been on air continuously for 15 years and has now been adapted in 27 countries. The series is a primetime staple in many territories, such as Romania (25 seasons for Prima) and Ukraine (14 seasons for 1+1), and has aired for eight seasons in Slovakia, and ten seasons in the Czech Republic for TV Nova.
Every episode of Wife Swap begins with the wives arriving at their new homes and initially meeting their temporary families. Aided only by an instruction manual left by her predecessor, the wife must spend the first week living according to the rules of the house, often prompting the question: ‘How do people live like this?’ Cameras follow the two women from different backgrounds, as they have to adapt to parenting, socialising and running the household according to the other wife’s rule-book. In week two, expect big changes as the swapped wife runs the household as she sees fit. Plus, the wives and their spouses have a summit meeting; no punches are pulled as they judge each other’s life choices and the effect those decisions have had on the families. Stand back!
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