LEGO® MASTERS Set to Build Success in Poland for TVN DiscoveryComments Off on LEGO® MASTERS Set to Build Success in Poland for TVN Discovery
Banijay today announces Endemol Shine Poland has been commissioned by TVN Discovery to produce a local version of hit entertainment format, LEGO MASTERS.
Poland’s TVN is the ninth broadcaster to commission the show, following deals in the US, UK, Australia, Germany, Belgium, the Netherlands, Sweden and France.
Marcin Prokop will host the six-part series which launches on 14th November and includes a Christmas episode. He will be joined by Ola Mirecka, the only Polish woman who has designed sets for The LEGO Group, and Paweł Duda, a Polish YouTuber who reviews LEGO sets on his channel, together they will judge the contestant’s creations.
Earlier this year LEGO MASTERS launched its primetime run on FOX, and ranked as the #1 new launch in the U.S, attracting more than 36 million unique viewers across its first season. The format enjoyed success in Netherlands and Belgium earlier this year, leading its Saturday night slot as the most–watched entertainment programme.
The season two launch in Australia this April was the most successful entertainment premiere of 2020 on NINE. And, in September, following two years off-air, the LEGO MASTERS return in Germany launched with an overnight audience of 1.03 million and 15.7% market share among commercial targets 14-49.
The format was originally created by Tuesday’s Child Television and The LEGO Group, and Banijay is the exclusive format and finished tape distributor of LEGO MASTERS globally.
Ryszard Sibilski, Managing Director at Endemol Shine Poland says; “The appetite for LEGO MASTERS is huge, and having witnessed the format’s success this year alone, we are excited to bring it to our nation. We hope to touch the hearts of budding brick heads and audiences throughout Poland with our local version.”
LEGO MASTERS pits pairs of ‘brick heads’ against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that will start with a single LEGO brick. Mind-blowing brilliance will be on display, delivering family entertainment loaded with fun, action, drama and humour, and the odd topple.