MasterChef Hits 70 MarketsComments Off on MasterChef Hits 70 Markets
Media and entertainment powerhouse Banijay today announces global cookery hit MasterChef has reached 70 international adaptations, with two new versions set for Serbia and Malta.
Serbian broadcaster TV Prva will produce a first season of the world-famous factual entertainment format to air this month, bringing together local amateur cooks all keen to show the country they have what it takes in the kitchen.
Meanwhile, PBS-owned TVM in Malta will launch a new adaptation of the format in February 2024, with Greatt on board as local producer. Both agreements were brokered by Banijay’s global distribution arm, Banijay Rights.
Claire Jago, EVP Sales and Acquisitions – EMEA, Banijay Rights, said: “To reach 70 territory commissions is a significant milestone for us at Banijay and we’re incredibly proud this world-beating format continues to grow its influence worldwide. We can’t wait for our Serbian and Maltese production partners to deliver tantalising new versions of this global family favourite.”
MasterChef is the world’s most successful cookery television format (Guinness World Records) and earlier this year, K7 crowned it the Spin-Off Superstar, with its eighth spin-off, MasterChef: Dessert Masters, launching in Australia last month. Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021 aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam and first launched in 1990, the show is a super brand known and enjoyed around the world.
The MasterChef format and finished programmes are represented internationally by Banijay.