Tag Archive: TheSoul Publishing

1. Banijay Kids & Family and TheSoul Publishing Expand Global Partnership

   8th September 2025 10:46 am Comments Off on Banijay Kids & Family and TheSoul Publishing Expand Global Partnership

   Banijay Kids & Family, a global leader in children’s entertainment, behind hits like Totally Spies! and Mr Bean: The Animated Series, today announces the expansion of its strategic partnership with leading creator business platform, TheSoul Publishing. The next phase launches with a creative crossover between the iconic Totally Spies! and the globally popular 5-Minute Crafts. Alongside this, the companies are rolling out localised versions of their joint YouTube and FAST channels and expanding AVOD coverage to include LSP and BPO languages.

   At the heart of the expansion is a three-video content collaboration blending the spy-themed adventures of Totally Spies!, with the hands-on creativity of 5-Minute Crafts. It will debut across TheSoul Publishing’s most influential English-language channels, before expanding to its extensive network of local-language platforms, reaching millions of non-English-speaking fans worldwide. The content will also feature across all Totally Spies! branded digital pages, ensuring maximum visibility and engagement across owned and partner platforms.

   Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “We’re seeing fantastic results from our partnership with TheSoul Publishing, growing global reach with strong engagement across platforms. This next phase enables us to extend our footprint to broader international audiences, while the Totally Spies! x 5-Minute Crafts collaboration introduces fresh new content, which is central to our digital growth strategy.”

   Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Publishing, says: “This expanded partnership with Banijay Kids & Family unlocks new ways for us to combine beloved storytelling with innovative audience engagement. By blending the creative worlds of Totally Spies! and 5-Minute Crafts and launching localised FAST and YouTube channels, we’re giving fans worldwide more opportunities to connect, interact, and discover. Our collective focus is on distributing creative, positive content in new formats and languages, ensuring millions of families can experience these shows however they choose.” 

   Banijay’s Kids & Family team specialises in content creation, SEO indexing, online activation, and audience engagement, overseeing Banijay Kids & Family’s digital strategy, FAST channels, social media, and presence across Amazon, Meta, TikTok, X, YouTube, and VOD platforms. In addition to supporting the company’s portfolio of brands, the division also partners with third-party IP owners to grow and amplify their brands across digital platforms.

   Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

   Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

2. Banijay Kids & Family Inks Content Deal with TheSoul Publishing

   19th September 2023 9:48 am Comments Off on Banijay Kids & Family Inks Content Deal with TheSoul Publishing

   Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a deal with award-winning digital studio, TheSoul Publishing.

   The collaboration will introduce some of Banijay Kids & Family’s globally loved titles, including Mister Maker, Let’s Play and Lilybuds, to TheSoul Publishing’s FAST, AVOD and social content proposition. Known for channels, such as 5-Minute Crafts®, the No. 1 DIY digital brand in the world, Bright Sideand 123 Go!, TheSoul Publishing reaches over 2 billion followers across its portfolio of platforms including on Facebook, Instagram, Snap, TikTok and YouTube.

   Banijay’s Alongside Mister Maker, Let’s Play and Lilybuds, as well as TheSoul’s 5-Minute Crafts, Slick Slime Sam, and Frankenfood, are among the multiple entertainment brands featured on this newchannel and VOD offering for social media and streaming platforms.

   Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “Combining TheSoul Publishing’s expertise with our diverse catalogue of premium kids’ brands, allows us to reach our audiences across a multitude of growing and emerging platforms. This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

   Jonathan Shrank, Head of Broadcast Content Distribution, TheSoul Publishing says: “TheSoul’s presence on streaming platforms worldwide, and our hugely popular, diverse, and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows. As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t miss opportunity! Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”

   With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms globally, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and from Zodiak Kids & Family Productions UK, Mister Maker, the popular ultimate interactive arts and crafts show for younger kids, broadcast in over 200 territories.