South Korea’s Bloody Game Hits Fourth Nordic Market with Banijay Finland
Comments Off on South Korea’s Bloody Game Hits Fourth Nordic Market with Banijay FinlandContent powerhouse, Banijay Entertainment, today announces the hit South Korean survival reality format, Bloody Game, originally created by MBC, has now been adapted in all four Banijay Nordic markets. This newest version is produced by Banijay Finland for MTV3.
This marks a milestone for the format, which has rapidly gained traction across the region, following record-breaking launches in Norway and Denmark, produced by Mastiff Norway and Nordisk Film and TV Denmark respectively. The Swedish deal with Meter/ Jarowskij and SVT, announced last week, also added further momentum to the format’s swift rise.
In Norway and Denmark, Bloody Game became a major streaming hit on TV2 Play and TV2 Echo, outperforming well-known franchises among key demos. In Korea, its nail-biting storytelling became one of the top drivers of new subscribers on Wavve, Korea’s OTT platform across its three seasons.
Bloody Game is a high-stakes competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must outlast rivalrous competitors, who live together in a secret house, cut off from the outside world. Contestants face psychosocial and physical challenges, form alliances, manipulate rivals, and engage in strategic conspiracies to avoid elimination.
Banijay Entertainment represents the format in nine European markets, including France, Germany, Italy, Belgium, the Netherlands and across the Nordics.
Tatu Ferchen, CEO Banijay Finland says: “Bloody Game is a bold, psychologically charged concept and we’ve seen first-hand the proven strength in a market dominated by big-name reality brands. Packed with suspense and strategy, it is great example of how innovation can cut through.”
Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment adds: “Bloody Game has hit a cultural nerve in the Nordics, and completing the roll-out in Finland highlights the format’s adaptability and appeal. We’ve seen it outperform the competitors in the region, and this is testament not only to the format’s impact and scale, but also our creative teams on the ground. With strong momentum and interest across our labels, we expect further deals to follow.”
Banijay Finland is known for delivering hit prime-time entertainment hits including Survivor Suomi and Temptation Island, as well as a slate of scripted successes like Murder in Hanko and Supporting Actor.