Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Signal.Stream

  1. Bunim/Murray Productions to Roll Out Creator-Led Comedy Format Let’s Play Ball

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    Bunim/Murray Productions, part of Banijay Americas, is set to introduce new comedy gameshow Let’s Play Ball to U.S. buyers later this month, as Banijay Entertainment’s latest flagship format gains international momentum. Born on YouTube, the outrageously funny physical gameshow was co-developed by Banijay Benelux label EndemolShine Nederland, Talpa Studios and Signal.Stream for Dutch broadcaster SBS6.

    Evolving from a creator-led digital hit into a breakout primetime summer success, Let’s Play Ball became the strongest new launch among the 25-44 demo in the Netherlands and has already been ordered for a second season. The hilarious format sees celebrity-led teams race giant balls through city streets, rivers and countryside in inventive, over-the-top challenges.

    Following its Dutch success, Let’s Play Ball is now also being co-developed with Banijay UK labels, Initial and Zeppotron – producers of Last One Laughing UK (Prime Video) – and will make its international debut at MIPCOM 2025 in Cannes.

    Bunim/Murray Productions’ current slate includes hit franchises The Challenge (Paramount+, MTV), Vanderpump Villa (Hulu), The Chrisleys: Back to Reality (Lifetime), and A Killer Among Friends with Jennifer Love Hewitt (Investigation Discovery), alongside a range of other series and documentaries. The company recently announced new projects in development, including a new competition format with X Games and a survival adventure series with Reacher star Alan Ritchson.

    “At Bunim/Murray, we’ve always had an eye for what’s next, and Let’s Play Ball perfectly reflects today’s creator-driven storytelling,” said Bunim/Murray Productions President Julie Pizzi. “The series has already built tremendous momentum globally thanks to our colleagues at Banijay, and we can’t wait to introduce this high-energy phenomenon to U.S. buyers in the coming weeks.”

    Added Rupert Dobson, EVP, Development, Bunim/Murray Productions: “Let’s Play Ball delivers a mix of stunning visuals, inventive challenges, and celebrities decidedly out of their comfort zone. Across the country, teams will roll, bounce, float, and haul enormous balls through iconic sights and hidden gems alike. It is the kind of format destined to create hilarious, viral moments.”

    Now leading Banijay Entertainment’s format line up at MIPCOM 2025, Let’s Play Ball is joined by Football Island, Lost and Found in the Lakes, Foodish and Villa of Temptations.

  2. Banijay Entertainment’s Let’s Play Ball Rolls Into Second Dutch Run

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    Content powerhouse Banijay Entertainment today announces a second series of Let’s Play Ball, the outrageously funny format co-developed by Banijay Benelux label, EndemolShine Nederland, Talpa Studios and Signal.Stream, for Dutch broadcaster SBS6.

    Following its breakout success this summer, Let’s Play Ball, co-produced by EndemolShine Nederland and Signal.Stream, became SBS6’s strongest new launch of the year for the 25- 44 demo. Initially piloted on YouTube via StukTV, where it drew over 1.2M views, the digital-first hit has evolved into a flagship format for Banijay Entertainment. It will subsequently lead the company’s format line-up this MIPCOM 2025 and is already attracting international interest with Banijay UK labels – producers of Last One Laughing UK, Zeppotron and Initial – co-developing an English-language version.

    James Townley, Chief Content Officer, Development, Banijay Entertainment: “Let’s Play Ball is truly on a roll, quickly becoming the comedy-fuelled hit of the Dutch summer. With a second series confirmed for the Netherlands and co-development underway with Last One Laughing UK producers Initial and Zeppotron, we expect this to be one of the most talked about titles along the Croisette this MIP. The fact it began in the creator economy, was piloted on YouTube, and is now a broadcast success, proves how adaptable and scalable this format is. Appealing to all ages, it really has great potential for further international rollout.”

    Sil Geurtsen, Head of Development, EndemolShine Nederland:
    “The giant signature balls and irresistibly simple game-play give Let’s Play Ball a distinctive identity like no other. This recommission is recognition of our collaboration with Signal.Stream and Talpa Studios, and together we’ve created a format balancing comedy, competition and chaos, which is just the kind of entertainment that stands out here in the Netherlands, and internationally.”

    Let’s Play Ball is a larger-than-life physical game show, that becomes a wildly exhilarating race across regional terrains, with contestants rolling a gigantic ball as they go. Each episode features two celebrity-led teams navigating varied landscapes, from narrow city streets,to rivers and countryside meadows. What begins as a seemingly straightforward task, unravels into comedic chaos and strategic gameplay, demanding quick-thinking teamwork, grit and determination. Each team, captained by a celebrity, and joined by their friends or relatives, must adapt to the ever-changing terrain and escalating twists.

    Let’s Play Ball takes centre stage at MIPCOM 2025, headlining a raft of originals and reboots with broad international appeal.