EndemolShine Germany Highlights Low Literacy Levels with Banijay’s The Write OffsComments Off on EndemolShine Germany Highlights Low Literacy Levels with Banijay’s The Write Offs
Banijay, the content powerhouse, today announces that EndemolShine Germany, part of Banijay Germany, will adapt The Write Offs for ZDF. The format created by Banijay UK’s Shine TV will be known locally as Lost for Words (w/t) and presented by Sabine Heinrich.
The Write Offs gives a group of adults the incredible opportunity to change their lives and address the one thing that may be holding them back. Can you imagine not being able to navigate public transport or read a text? For many, this is a reality, as globally a large proportion of people struggle with the basic literacy skills necessary for everyday situations. In this empowering format, adults receive one-to-one tuition and embark on an eye-opening journey as they face tasks that encourage them to go outside of their comfort zones. The series concludes with a heart-warming and dramatic performance for their loved ones.
Fabian Tobias, Managing Director at EndemolShine Germany says: “The Write Offs shines a light on an issue that affects 6 million people in Germany and up to now rarely discussed. Just as in the UK, Denmark, and Australia, we hope this new series will provide uplifting and relevant content whilst also inspiring those who do struggle with their literacy.”
Lucas Green, Global Head of Content Operations at Banijay says: “The Write Offsresonates worldwide, because shockingly-low literacy rates are not exclusive to one country. This is a daily reality for many people globally, and the show raises awareness and starts discussions among the wider public. It is powerful, empowering, stigma-reducing, and we’re looking forward to seeing where it goes next.”
Originally created by Shine TV for UK broadcaster Channel 4, this commission marks the fourth adaptation of the factual series with The Write Offs having travelled to Denmark and Australia where a second series recently aired on SBS. Described in the UK as ‘a heart-warming, inspiring and education watch’, by Stylist UK and in Australia as ‘an unexpectedly joyous documentary series’, by The Saturday Paper Australia, the show has received international acclaim. In addition, the show had a positive social impact – a study from SBS found that 94% of Australians felt more aware of adult literacy following series one, and 91% said it gave hope to Australians with lower literacy.
EndemolShine Germany is a leading production and entertainment company in Germany and is behind some of the nation’s best-loved non-scripted shows, with titles such as Big Brother VIP, Kitchen Impossible, Limitless Win, The Masked Singer, and Who Wants to be a Millionaire?