Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Sharon Levy

  1. Banijay Launch Winners Unveiled

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    Coinciding with International Women’s Day, media and entertainment powerhouse, Banijay, today confirms Amber Kane and Emily Wilson as joint winners of its inaugural Banijay Launch program. Kane, a freelancer from Australia, scooped the prize for her high-octane variety talent concept, Double Act; and Wilson, for her original psychological dating format, Can’t Buy My Love. Selecting two owing to the fierce competition amongst the four finalists, the judges commended both entries as “fantastic ideas with significant international appeal.”

    Designed to exclusively support women creators with promising unscripted formats, Banijay Launch was unveiled at MIPCOM 2023 and received an extraordinary 500+ applications from 30+ territories. Spanning Australia (Amber Kane), UK (Emily Wilson), France (Yasmina Salmandjee), and Denmark (Lisbet Winther), the respective finalists assembled in London on Tuesday 6 March for the grand finale, where they pitched their ideas to an esteemed jury comprising Endemol Shine North America CEO, Sharon Levy; Banijay Chief Content Officer, Development, James Townley; Banijay Chief Business Officer, Fred Balmary; Banijay Iberia CEO, Pilar Blasco; and Founder and CEO of Everywoman Studios, Abby Greensfelder. But there could only be… two winners!

    Kane’s idea was credited by the judges for its brilliant reality elements, highly-clipable offering, and the way in which it taps into the zeitgeist of the “mash-up” in a spectacular way to create a new competition show. Elsewhere, Wilson’s was enjoyed by judges for its twist and turns, strong format pillars, brandable moments, and original “gifting” concept everyone can identify with.

    Sharon Levy, CEO, Endemol Shine North America comments: “Banijay Launch was envisioned as a bridge for women to gain access to our industry, and based on the sheer volume and quality of pitches we received, its time was long overdue. Mirroring the global reach of Banijay, we heard from applicants far and wide, and I hope the result illustrates just how strong the four finalists were. The two fantastic women who share the ‘winner’ title had unbelievably competitive ideas that were well-pitched, original, and highly sellable. The ambassadors and Banijay at-large feel fortunate to continue collaborating with them to bring their amazing concepts to life. We are all so proud to have played a role in opening the door to the next generation of talent, and with the study results from the Geena Davis Institute on Gender in Media imminent, we hope to keep doing more to foster a wider community of women in non-scripted.”

    Amber Kane says: “I still can’t quite believe it. I had been working on Double Act for six years and it always felt taking it to screen may be impossible given the continued challenges for women in the content industry. However, Banijay Launch truly opened the door for me. Working with the talented Amelia Fisk, I have not only strengthened my idea but also my confidence in pitching, and I look forward to continuing to partner with her, and Banijay’s Creative Networks, in hopefully landing my idea on-screen. I am hugely thankful for the opportunity and feel inspired to keep going with creating great formats for the world to enjoy.”

    Emily Wilson says: “As a huge reality TV fan, it was always my dream to create my very own unscripted format that could transcend audiences across the globe. In Can’t Buy My Love I feel I have crafted an original show that I truly believe has all the elements for success, and with the help of Banijay, and my brilliant mentor Claire O’Donohoe, could tap into the buyer demand for social experiments everywhere. I’m hugely grateful for this life-changing experience and look forward to seeing where this opportunity can take me in a career capacity.”

    Addressing gender equality by discovering and incubating untapped women talent, Banijay Launch was initiated by Levy, co-led by Townley, and supported by the group’s network of creative ambassadors who nurtured the finalists in developing their bold new formats from concept to pitch, with the aim of the winning ideas eventually landing on screen. It was inspired by the Propelle program, a female-focused accelerator initiative created and developed in 2020 by Everywoman Studios’ CEO, Abby Greensfelder. Both Kane and Wilson will now work with their ambassadors and Banijay’s Creative Networks to develop their ideas further, and the group hopes to unveil both ideas fully at launch.

    Coinciding with the program, Banijay Americas announced the commission of a first-of-its-kind study with the Geena Davis Institute on Gender in Media, in partnership with Everywoman Studios. The findings of the ground-breaking study, which investigates women’s inclusion in creative leadership roles in unscripted production across Brazil, U.K., U.S., and France, will be unveiled at an event in Los Angeles in May. Further news will follow in the coming weeks.

  2. Banijay Unveils Global Accelerator Program Banijay Launch to Support Emerging Women Unscripted Creators

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    Media and entertainment powerhouse, Banijay, today launches a brand-new global accelerator program, designed to exclusively support women creators with promising unscripted formats. Unveiled at a prestigious breakfast in Cannes for MIPCOM 2023, Banijay Launch is geared towards discovering and incubating untapped talent, to support the next generation of global franchise makers.

    Initiated by Sharon Levy, Chief Executive Officer, Endemol Shine North America, and co-led by James Townley, Chief Content Officer, Development at Banijay, Banijay Launch will provide a selected women mentorship by Banijay’s global collective of creatives to aid them in developing bold new formats from concept to pitch to sale, thereby supercharging the group’s burgeoning pipeline.

    Conceived as an enterprise-level strategy to address gender inequity and fuel creativity, Banijay Launch will seek out undiscovered formats with international appeal, from an incredible pool of undiscovered women across the globe, providing a new opportunity for Banijay to further diversify both its talent and IP worldwide.

    Banijay Launch was inspired by the Propelle program, a female-focused accelerator initiative created and developed in 2020 by Everywoman Studios’ CEO, Abby Greensfelder. With Levy and Endemol Shine North America partnering for two consecutive years with Everywoman Studios and Realscreen on the program, the pair have established a long-standing working relationship. Greensfelder consulted on the creation of Banijay Launch and will join the judging panel for the initiative’s inaugural year.

    To support the program, Banijay Americas has commissioned a first-of-its-kind study with the Geena Davis Institute on Gender in Media, in partnership with Everywoman Studios. The institute is the only global data-driven, non-profit that researches diversity, equity, and inclusion onscreen in media and entertainment to mitigate unconscious bias, while fostering inclusion, and systematically reducing negative stereotyping. The ground-breaking study will investigate women’s inclusion in creative leadership roles in unscripted production across four distinct territories: Brazil, the U.K. and U.S., and one EU territory to be determined.

    Entries are now OPEN at www.banijaylaunch.com.

    How it works? Banijay will first select the top three to five finalists who will be mentored by a local creative (names disclosed in notes to editors) to develop their formats, with the aim of nurturing them to screen. The competition will culminate with a live pitch presentation before a judging panel led by Levy and Townley. Fellow judges include Marco Bassetti, Chief Executive Officer, Banijay; Pilar Blasco, Chief Executive Officer, Banijay Iberia; and Abby Greensfelder, Founder and CEO of Everywoman Studios. A winner will be crowned during London Screenings 2024.

    Sharon Levy, CEO, Endemol Shine North America comments: “As a group, Banijay is constantly exploring new ways to support the broader content community, diversify its pipeline and ultimately, sharpen its creative edge. With an undisputed track record of travelling IP, expansive cross-territory network of first-class producers, and industry-leading unscripted infrastructure led by Creative Networks, the business is primed to open its doors to yet-to-be-discovered creative minds. Through Banijay Launch, and the partnership with the Geena Davis Institute, we hope to welcome women creators who may be struggling to have their voices heard, setting a new narrative for the industry, and fostering the next generation of break-out unscripted formats.”

     

    Marco Bassetti, CEO, Banijay comments: “We are proud at Banijay to have over 50% of our managerial positions globally filled by women. However, we recognise the landscape has not always supported this demographic of creators in breaking through. With Banijay Launch, we are vested in spearheading a raft of new unscripted format ideas, ideated by women, and in doing so, we hope to bring new voices and talent to the market, with the potential of creating the next Survivor, MasterChef, or Big Brother…”

    The initiative will capitalise on the infrastructure and expertise of Creative Networks, Banijay’s central unscripted content department co-led by Townley and Lucas Green, Chief Content Officer, Operations.

  3. Sharon Levy Named Chief Executive Officer, Endemol Shine North America

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    Sharon Levy has been elevated to Chief Executive Officer of Endemol Shine North America, the Banijay-owned studio behind the Emmy Award- nominated LEGO Masters, MasterChef, Wipeout, and the highly-anticipated Ripley, it was announced today by Ben Samek, Chief Executive Officer, Banijay Americas.

    In her new role, Levy, who has served as Chief Content Officer, Endemol Shine North America, since 2021, will manage all aspects of the business and its growth. Named as one of the “Most Powerful Producers in Unscripted TV” by The Hollywood Reporter, she will also continue to lead all of the studio’s unscripted and scripted programming efforts from the company’s North Hollywood headquarters.

    “Sharon is one of the most strategic executives in the business, someone whose creative vision is matched only by her market savvy,” said Samek. “Over the past five years, she has already positioned Endemol Shine North America as a major industry player and unleashed the creativity of her group. I look forward to supporting her as she leads her talented team to new heights.”

    “I’m very excited to take on the CEO role for the new Endemol Shine North America as we chart its course forward during an extraordinary time for the industry,” said Levy. “I am thankful to Ben for believing in me and my exceptional team and giving us the responsibility and opportunity to redefine ESNA. With Endemol Shine North America now operating solely as a production studio, we’ll move more nimbly and be better positioned to meet the challenges of the moment. It’s a new era at ESNA, and we look forward to working with partners, old and new, to create great television.”

    With Levy now in place as CEO, Endemol Shine North America, which previously operated as the holding company on behalf of Banijay Americas, will operate as an independent production studio alongside the nine other Banijay-owned studios. In announcing these moves, his first since being named CEO, Banijay Americas, Samek completes the restructure of Banijay’s businesses across the Americas, establishing the new Endemol Shine North America studio alongside fellow U.S.-based Bunim/Murray Productions, Truly Original, 51 Minds Entertainment, Authentic Entertainment and Stephen David Entertainment; Mexico-based Endemol Shine Boomdog and Banijay Mexico and U.S. Hispanic; and Brazil-based Endemol Shine Brasil and A Fábrica.

    “Historically, Endemol Shine North America served a dual role as the parent company to our subsidiaries and as its own production label,” said Samek. “Reconstituting ESNA as a pure production studio that lives alongside the nine other studios that form Banijay Americas, each with its own leadership and goals, will afford us the opportunity to work more collaboratively and efficiently and represent ourselves more clearly to our industry partners.”

    Since joining Endemol Shine North America in 2017 as President, Unscripted and Scripted TV, Levy, an award-winning producer and executive, has successfully reconfigured the studio’s Los Angeles-based programming team to work more closely with Banijay’s myriad global production companies and created an original development slate that features projects from co-owned labels worldwide with marquis talent highlighted by Will Arnett, John Cena, Nicole Byer, Keke Palmer, Jesse Tyler Ferguson, John Cusack, Steve Zaillian, Gillian Flynn, and more.

    During her tenure with Endemol Shine North America, Levy has launched and overseen numerous hits including FOX’s wildly-successful and Emmy Award-nominated LEGO Masters (hosted by Will Arnett), TBS’ revamped Wipeout (with John Cena and Nicole Byer), Foodtastic (Disney+), The Courtship (USA/Peacock), a new version of Extreme Makeover: Home Edition for HGTV, and the highly-anticipated Showtime original series, Ripley. Levy also leads Endemol Shine’s top-rated food competition franchises, MasterChef and MasterChef Junior.

    Prior to joining Endemol Shine, Levy served as Executive Vice President of Original Series for Spike TV where she oversaw the acquisition, creation, and production of unscripted series, scripted series, and documentaries, successfully transforming the network’s brand identity with hits such as Ink Master, Bar Rescue, Auction Hunters, and Deadliest Warrior.

    Last year, Levy helped orchestrate a new partnership between Endemol Shine North America and EveryWoman Studios to expand the Propelle Program, an initiative designed to give up-and- coming female creators more opportunities in unscripted TV. As part of this initiative, Endemol Shine North America underwrote a new format category within the Propelle Program, pairing female creators with industry mentors to help develop the next batch of unscripted hit series.