Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Roubina Tchoboian

  1. Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!, today announces three new licensing agent appointments for Mr Bean.

    IMG (Japan, South Korea and South East Asia), Spacetoon Licensing (Middle East), and License Connection (Benelux), will represent the brand’s licensing interests in their respective markets, plus Spacetoon Licensing has taken the live show rights in its region.

    Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, says: “An iconic brand with astonishing traction and reach, Mr Bean celebrates a broad and truly international fanbase. By working in collaboration with IMG, Spacetoon and License Connection, alongside our existing agents, we will further extend the commercial activity of the brand, in line with the huge demand from worldwide audiences.”

    Earlier this year Banijay Kids & Family confirmed its representation of the worldwide licensing and merchandising rights for the Mr Bean brand, alongside the appointment of agents Bulldog in the UK, WP Brands in Australia and New Zealand, and Black White Orange in the Indian sub-continent.

    In January, it was announced Mr Bean: The Animated Series has been commissioned for a fourth run, produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire from 2025.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

  2. Multiple Licensing Agents Appointed for Totally Spies!

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Mr Bean: The Animated Series and Shasha & Milo, today announces the appointment of three licensing agents for the iconic franchise Totally Spies!.

    The hit series makes its anticipated return to screens later this year, with a seventh season airing on M6/Gulli (France), Discovery Kids LatAm, and across EMEA and the U.S. with Warner Bros. Discovery. License Connection will manage licensing deals across Benelux, Lotus Global Marketing will represent the brand in Brazil, and LIT Licensing Agency will cover the Nordics.

    First launching in the early 00s, Totally Spies! hooked a generation of fans with its iconic aesthetic and powerful female leads. The international licensing programmes will cater to both the existing adult audience and the 6-9-year-old target audience of the new series.

    Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, say: “Totally Spies! already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions. It has already been generating significant interest from the licensing industry, and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll-out our ambitious, long-term licensing programme.”

    The news follows the recent appointment of Bulldog Licensing to represent the Totally Spies! brand in the UK, where it will initially have a strong focus on the adult nostalgia market, across multiple categories, including apparel, fashion accessories, tech products, health & beauty, and stationery.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay.