Banijay Rights Strikes Double Big Brother Return in NigeriaComments Off on Banijay Rights Strikes Double Big Brother Return in Nigeria
Banijay Rights today announces the return of Big Brother to M-NET in Nigeria following a two-season renewal by the network.
Produced by Red Pepper Pictures, the eighth season of Big Brother Nigeria is set to launch later this month on MultiChoice-owned M-NET. The deal marks M-NET’s first ever two-season acquisition of Big Brother, with the ninth season set to broadcast in 2024.
Robin Pollok, VP Sales, Africa, Middle East, Greece & Israel, Banijay Rights, who brokered the agreement with M-NET, said: “After the recent finale of Big Brother Titans, which notably featured contestants from both South Africa and Nigeria, this follows on as a fantastic double pick-up from M-NET. Big Brother is a show that’s consistently generated incredible ratings and entertainment value and we’re delighted to be working once again with our Nigerian broadcast and production partners.”
Nomsa Philiso, CEO, General Entertainment, M-Net Channels, added: “Big Brother has earned the right to be called the most watched, and followed, show across Africa. For us at MultiChoice, it aligns with our commitment to delight and entertain our viewers across the continent. This two-year partnership with Banijay ensures continuity and an uninterrupted delivery of Big Brother, which fans and our viewers are always eager to tune in to watch.”
To date, Banijay format Big Brother has had 66 adaptations, broadcast across 72 countries, with over 520 seasons and 35,000 episodes. 2022 marked the most successful year ever global with 33 productions airing across 26 markets.
Big Brother Nigeria hand-picks a group of strangers from all walks of life, sequesters them from the outside world, and places them inside a house outfitted wall-to-wall with cameras and microphones that capture their every move. Competing for a grand cash prize, each week the houseguests battle in a series of challenges, voting each other out until the fate of the final two are decided by a jury of fellow houseguests.