Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Rishi Negi

  1. EndemolShine India Launches Branded Entertainment Partners with Mediascope to Drive Growth

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    EndemolShine India, one of India’s leading content powerhouses, and part of Banijay Entertainment, today announced its strategic entry into branded entertainment, marking a significant new growth pillar for the company. To power this vision, EndemolShine India has partnered with Mediascope, a leading agency in the space, to lead the effort around brand integration and advertiser-funded programming (AFP).

    With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate brand narratives, enabling advertisers to reach audiences in more meaningful and engaging ways. The focus will be on developing premium, high-impact content across formats and platforms — where brands become an integral part of the storytelling.

    The strategic partnership echoes Banijay Entertainment’s wider growth in branded entertainment, following the launch of specialist division Banijay Branded Entertainment (BBE), which is further evolving the group’s global efforts in this space.

    Rishi Negi, Group Chief Operating Officer, Banijay Asia & EndemolShine India, said: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    Trevellyn Fynn, EVP & Head of Content Strategy at EndemolShine India added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    Marzban Patel, CEO & Founder, Mediascope added: “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    With this partnership, EndemolShine India is set to develop a slate of original IPs and content formats co-created with brands, tapping into Mediascope’s deep understanding of the advertiser landscape. The focus will be on unlocking value for both content creators and marketers in a rapidly converging world.

    Via its dedicated branded content division, Banijay Branded Entertainment (BBE), Banijay Entertainment leverages the company’s world-class, expansive global production expertise and creativity, to make content for brands that connects with audiences through emotional and richly crafted entertainment. It also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.

  2. Miss World Organization Mandates EndemolShine India As Producers for Miss World Festival 2024

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    In an exciting development for the global entertainment industry, the Miss World Organization has officially appointed EndemolShine India as the producers for the upcoming 71st Miss World Festival, a global extravaganza that would be streamed and telecast across the world. This marks a significant milestone as the prestigious event returns to India after 28 years, promising a grand celebration of female achievement and women’s empowerment. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media Pvt Ltd.

    Commenting on the development, Rishi Negi, Group COO – Banijay Asia & EndemolShine India, said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.” Elsewhere in the Banijay footprint, Miss France was produced, by the company of the same name, for TF1, where it was the second most viewed unscripted show in the country last year.

    Chairman and CEO of the Miss World Organization, Ms. Julia Evelyn Morley CBE, expressed her excitement, stating, ” “Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

    Scheduled to take place between February 18th and March 9th, 2024, the festival will be hosted across several spectacular venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with “The Opening Ceremony” and “India Welcomes the World Gala” on February 20th, hosted by the India Tourism Development Corporation (ITDC) at the stunning Hotel Ashok in New Delhi. The festival will culminate with the dazzling 71st Miss World global finale at the Jio World Convention Centre in Mumbai on March 9th.

    This monumental event, renowned for propelling the profiles of eminent personalities like Ms. Aishwarya Rai, Ms. Priyanka Chopra, and Ms. Manushi Chillar, has been pivotal in enhancing India’s stature on the global stage. The Miss World pageant, established in 1951, extends beyond traditional beauty contests, fostering a new paradigm focused on empowering women through humanitarian service.

    The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasizing the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

    Mr. Jamil Saidi of Vikas Lifecare, Strategic  Partner MW added “I’m delighted that my efforts to bring the 71st Miss World to India has been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world”

    The key competitions and milestones during the festival comprises:

    • World Top Designer Award & Miss World Top Model – Mumbai
    • Miss World Sport Challenge – New Delhi
    • Miss World Talent Final- Mumbai
    • Multi Media Challenge- Mumbai
    • Head To Head Challenge Final– The Summit Room Bharat Mandapam – New Delhi February 23rd
    • Continental Beauty With A Purpose Challenge- Plenary Hall Bharat Mandapam – New Delhi February 21st
    • ⁠Miss World Red Carpet Special Jio World Convention Centre. Mumbai
    • ⁠71st Miss World Final Global Telecast Live 7:30-10:30 Saturday March 9th – Jio World Convention Centre. Mumbai

    Karan Sethi, Founder and Director of Adsplash Media, expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organization to unlock value for our brands and customers.”

    For partnership or association inquiries with this global festival, interested parties can contact the team at karan.sethi@adsplashmedia.com.

    Mr. Munish Gupta, Advisor to the Miss World Organization in India, highlighted the event’s role in showcasing India’s rich cultural heritage, arts, crafts, and more to a global audience “Hosting 120 global contestants to experience the beauty  and diverse culture of this great nation, is indeed a tremendous honour. “

  3. Banijay Asia and EndemolShine India Restructure for Growth

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    Banijay Asia and Endemol Shine India, two of India’s leading content and production companies (and part of media and entertainment powerhouse Banijay), have announced a team restructuring aimed at fuelling future growth in the Indian and Asian entertainment space. This strategic alignment comes within months of Banijay acquiring Endemol Shine India, and consolidating both businesses under Deepak Dhar’s leadership.

    As part of the restructuring, and to unlock greater synergies between the two entities, five key personnel (from within the group) have been moved to pivotal group leadership roles that will shape both companies’ (Banijay Asia & Endemol Shine India) future growth paths:

    1. Rishi Negi – Group Chief Operating Officer
    2. Mrinalini Jain – Group Chief Development Officer
    3. Shyam Rathi – Group Chief Financial Officer
    4. Lalit Sharma, Head – Legal
    5. Fiona Machado, Head – HR

    Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, commented on development, “Our mission has always been to create exceptional content that captivates audiences across India and beyond. With this strategic restructuring, we are taking another step forward in our commitment to be the torch-bearers for first-class storytelling across screens. This core team brings an invaluable wealth of experience and expertise, and together, we will unlock the next phase of our growth.”

    The synergy created by this restructuring effort is expected to enhance Banijay Asia and Endemol Shine India’s ability to develop and deliver high-quality content, explore new business opportunities, and provide even greater value to their partners and audiences alike.

  4. Hit Nordic Drama The Bridge to be Adapted by Endemol Shine India and Saif Ali Khan’s Black Knight Films

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    Endemol Shine India, a Banijay company, and Black Knight Films, have announced they will be adapting the hit Danish/Swedish scripted series, Bron/Broen (The Bridge).  The all-new original Hindi edition will star Saif Ali Khan, who will also jointly produce the project under the Black Knight Films banner.

    The concept of The Bridge has universal appeal, as it can be understood and appreciated by a global audience that is used to living in a world of borders. The show opens with a dead body discovered on a border that is shared by two countries – half the body lies in one and the other half in another. This discovery leads to a joint investigation by the police forces of the two regions, forcing detectives from both sides to work together to solve the crime.

    A gem from the Banijay library, the unique global premise of The Bridge has led to its adaptation in multiple languages, set across the international borders of US/Mexico, UK/France, Germany/Austria, Singapore/Malaysia and Russia/Estonia.

    “The Bridge’s script is powerful, as it speaks a language recognised and enjoyed by audiences sitting anywhere in the world. It is a global story that can be made distinctively local,  using the basic premise of the series and we look forward to recreating the magic of this show to captivate the Indian audience.” said Rishi Negi, CEO Endemol Shine India.

    “As an actor and producer, this is the one-of-a-kind opportunity that one waits for. It is a story that has been adapted the world over and loved by audiences, irrespective of their geographies, so yes, my team and I at Black Knight Films – Kunjal Punamiya (CEO/co-producer) and Pavan Kriplani (Creative Producer/co- producer) are super excited to be associated with this project and getting it rolling,” said Saif Ali Khan, actor and producer (Black Knight Films) of the series.

    The Bridge is a present-day crime thriller exploring the tensions between two neighbouring countries, which has now been adapted in 7 territories. Originally created and written by Hans Rosenfeldt as a joint production of Sweden’s Filmlance International, part of Banijay, and Denmark’s Nimbus Film, The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, with Norvision, and in co-operation with Malmö Stad. The original has aired in more than 188 countries.

  5. Banijay Announces Rishi Negi as CEO, Endemol Shine India

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    Banijay, the world’s leading independent producer/distributor, today announces the appointment of Rishi Negi as its new CEO for Endemol Shine India. In his new position he will oversee the existing team, day-to-day affairs, and its productions.

    Negi joins from Banijay Asia, where, until now, he has served as Chief Operating Officer. There, he supported CEO, Deepak Dhar, and the wider business, with all operational, commercial, financial, and general business-driven strategic matters. He joined the group with over two decades of experience in hospitality, entertainment, and retail, having worked for the likes of the Taj Group of hotels, and Emerald Asia Media Fame India limited among others.

    In the new role, he will report to Banijay’s COO, Peter Langengerg, who oversees the region.

    Peter Langenberg, COO, Banijay comments: “Banijay prides itself on the development and retention of its talent, and with that in mind, it is great to be supporting Rishi in his next role as CEO, Endemol Shine India. Since he began in his post with Banijay Asia, he has been a strong backbone for the business and partner for Deepak Dhar in maintaining the entity’s growth trajectory, particularly through the pandemic. We look forward to seeing him continue to flourish in this new position.”

    Rishi Negi comments: “In the last five years, Banijay Asia afforded me the opportunity to be part of the Indian content revolution wherein we created an umbrella of successful content across the broadcasting and streaming platforms. While Endemol Shine India has created a strong library of shows like Bigg Boss, Fear Factor, Masterchef etc, my vision is to lead this trend curve and take it to new heights with diverse content across the scripted and unscripted genres. I’m looking forward to joining the immensely talented and experienced team at Endemol India, and to together, creating some great content.”

    The news of Rishi’s appointment follows Abhishek Rege’s recent resignation from his post as CEO, Endemol Shine India.