Tag Archive: Rainer Laux Productions

  1. Banijay’s The Fifty Heads to Germany with Prime Video

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    Media and entertainment powerhouse, Banijay, today announces EndemolShine Germany and Rainer Laux Productions will adapt hit reality competition format, The 50, for Prime Video. Originally created by Banijay Productions France, this marks the third iteration of the ratings success format.

    The addictive and high-stakes series will see 50 German reality stars compete in a wide variety of challenges set by the Game Master. The twist this time is that the prize money is not for them, but for one of their fans, who will be drawn at the end of the game. In a competition like no other, viewers can expect thrilling challenges, fierce competition, and plenty of surprises along the way.

    Rainer Laux, Managing Director at Rainer Laux Productions and Executive Director EndemolShine Germany says: “By placing the emphasis on the relationship between reality stars and their fans, The Fiftybrings a new dimension of engagement and entertainment, which keeps viewers at the edge of their seats. We’re confident this third adaptation will be a fantastic addition to Germany’s entertainment landscape and we are proud to once again partner with the team at Prime Video.”

    Florence Fayard, CEO at Banijay Production France adds:The Fifty offers a fresh and exciting take on the reality competition genre and it’s great to see the format making waves in Europe and beyond. At Banijay Productions France, we love to produce bold returning reality formats and we are very much looking forward to see where it goes next.”

    In France, the second season made a strong return last year on W9, and the format launched in the US Hispanic market with a production by EndemolShine Boomdog for Telemundo. This delivered stellar ratings for the channel, with the series premiere becoming the number one programme in its slot, and a second series was announced during the finale.

    EndemolShine Germany, part of Banijay Germany, produces some of the nation’s best-loved non-scripted shows, with titles such as Big Brother VIP, Kitchen Impossible, Limitless Win, The Masked Singer Germany as well as recent travelling series Save the Date in its portfolio.

  2. EndemolShine Germany’s Brand-Funded Big Brother Spin-Off Hits 8.81 Million Live Views

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    Media and entertainment powerhouse, Banijay, today announces its all-new Big Brother spin-off in Germany, Big Brother – Knossi Edition hit 8.81 million live views during the 57-hour live stream on Twitch. With more than 2 million unique viewers, the series topped 283 million watched minutes.

    Big Brother – Knossi Edition marked the format’s first venture into branded entertainment, and was a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions (an EndemolShine Germany company) and DLS Consulting, the management of Knossi.

    German social media star and entertainer, Jens “Knossi” Knossalla, moved into the Big Brother house alongside content creators Fritz Meinecke, Ann-Kathrin Bendixen aka Affe auf Bike, Marc Eggers and Adam Wolke aka Skyline TV, in a 57-hour live stream format. The series aired live on Knossi’s Twitch channel, with highlight clips also available on the Joyn platform – the streaming app of ProSiebenSat.1 Media, broadcaster of Celebrity Big Brother Germany.

    Selected brand partners for the launch of the innovative format included SIMon Mobile, Denkriesen, kaufDA, Kaufland, Warner Bros., Snocks, Hasbro, Samsung, Gönrgy and Particibrand. The brands were integrated authentically into the format such as when SIMon mobile was shown whilst collecting the housemates’ mobile phones and Kaufland and its products were shown when the creators chose their food.

    Fabian Tobias, Managing Director EndemolShine Germany: “Knossi finally got the keys to the Big Brother house… In return, we got the opportunity to work across different platforms and reach new audiences with one of the most famous Twitch personalities in Germany. A producer of Big Brother in Germany, Rainer Laux made it one of the most successful television brands in the country, and his idea to extend the brand in this way was a great opportunity to open up new target groups. Alongside Banijay Media, we have the best partners in this field who implemented our vision together.”

    Moritz Bergmann, Head of Sales & Brand Partnerships Banijay Media Germany: “We staged Big Brother in a new, digital way and integrated selected brand partners natively into the content. Through the active and playful placements, the wide-reaching creators acted as vehicles for the brands’ messages and transported them into the digital community. Thanks go to EndemolShine Germany, Knossi and our brand partners!”

    Rainer Laux, Managing Director Rainer Laux Productions and Executive Director EndemolShine Germany: “It was a great to see how successfully our Big Brother performs, not only as a television format, but also as a purely digital format on Twitch and Joyn. This spin-off was adapted to the young target audience and thus shows the versatility of the brand.”

    To date, Banijay format Big Brother has had 68 adaptations, broadcast across 72 countries, with over 550 seasons and 36,000 episodes. 2022 marked the most successful year ever global with 33 productions airing across 26 markets.

    Last month, Banijay confirmed its ambitions to further expand its brand funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay’s expansive global production expertise to further evolve the group’s global efforts in the branded content space.

  3. Endemol Shine Germany Launches New Reality Label with Rainer Laux

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    Banijay Germany confirms the creation of Rainer Laux Productions GmbH, a collaboration between renowned and successful TV producer, Rainer Laux, and Endemol Shine Germany.


    With his many years of experience and an exceptionally strong celebrity network, Laux will continue to expand the development, production and sales of new reality formats under the Endemol Shine Germany umbrella.


    Laux is behind some of Germany’s biggest reality hits; he was producer of the first Big Brother season in Germany for Endemol in 2000 and made Celebrity Big Brother for Sat.1, a talk-of-the-town format. This year, two series of Big Brother aired in Germany, with civilian and celebrity versions produced under Covid-19 guidelines.


    In spring of this year, Rainer Laux, his team, and the in-house developers of Promis unter Palmen (Paradise Hell), achieved outstanding ratings of up to 21.2 percent market share (14-49 years) on Sat.1. The format is now part of the Banijay Rights catalogue.


    Further upcoming projects for various streaming providers and broadcasters are set for 2021, includingClaudia’s House of Love, a format with reality star Claudia Obert, which launched on 7 January on Joyn. In addition to the reality shows, Rainer Laux retains responsibility for all formats with presenter Julia Leischik and reality personality, Daniela Katzenberger.


    Fabian Tobias, Managing Director, Endemol Shine Germany: “Rainer lives and breathes reality and I am so pleased about the collaboration. With him, we are a magnet for reality stars and a reliable partner to provide broadcasters and streamers with reality hits.”


    Rainer Laux, Managing Director, Rainer Laux Productions: “The new company is called “Rainer Laux Productions… Much more than Reality TV”. Our aim is to create formats for our partners that get Germany talking and have international potential. We offer a home for celebrities and colleagues who love entertainment and reality.”