Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Procidis

  1. Procidis’ Maestro Welcomed to Grévin Museum

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    Procidis, part of Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, announces an interactive installation at Paris’ Grévin, with Maestro, the hero of its animated educational series Once Upon a Time….

    The installation, in partnership with France Télévisions Okoo, is set within the world of Once Upon a Time…Life, with a recreation of the legendary cell control office from the series. Centred around Maestro, reimagined in statue form, the activation gives visitors an immersive and interactive experience, uncovering the history of the museum and the process behind creating its iconic wax statues. Sculptor Stéphane Barret is behind the custom-made creations of Maestro and his cunning, mischievous co-star Nabot, based on drawings by illustrator Jean Barbaud. The installation will be further supported in 2025 with an extensive out-of-home campaign in the Paris subway. Opening in 1882 on the Grands Boulevards, Paris, Grévin welcomes more than 900,000 visitors each year. Maestro and Nabot join other iconic animated characters at the museum including the Little Prince, Asterix and Obelix, Paw Patrol, Lady Bug and Cat Noir.

    Benoît Di Sabatino, President of Prodicis & CEO of Banijay Kids & Family says: “Banijay Kids & Family is focussed on amplifying its IP with innovative brand strategies, and live experiences and immersive events are key growth areas for the business. This activation is a great example of this, and a seamless fit with Hello Maestro’s values, leveraging its reputation as a leader in the edutainment field.”

    Hélène Barillé, Managing Director of Procidis, says : “Once Upon a Time…Life is an ideal brand for the immersive experience space, and our partnership with Grévin allows fans of the show to connect with the characters in an entirely new way. The museum is the perfect home for Maestro, who, as a trusted source of educational information, is perfectly placed to take visitors on a never-before-seen journey behind the scenes of this iconic institution.”

    In September this year, Banijay Kids & Family confirmed the majority acquisition of Procidis, creator of the famous edutaining saga Once Upon a Time…, and inclusive of its iconic umbrella brand, Hello Maestro. Procidis was established in 1962 by the late Albert Barillé, and since 2009, has been led by Hélène Barillé. A new eighth season of its multi-series saga, Once Upon a Time…The Objects recently debuted around the world. The September launch of this new series  with Warner Bros. Discovery Italy’s Cartoonito was among the top 10 shows on the channel and ranked #1 top content on the Cartoonito app for Media Starts during the month of launch.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

  2. Banijay Kids & Family Expands Portfolio with Procidis Acquisition

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!and Mr Bean: The Animated Series, today announces the majority acquisition of French production company, Procidis, creator of the famous edutaining saga Once Upon a Time…, and inclusive of its iconic umbrella brand, Hello Maestro. The complementary deal broadens the group’s existing portfolio of premium kids labels and marks its first edutainment focused producer.

    Procidis was established in 1962 by the late Albert Barillé, and since 2009 has been led by Hélène Barillé as President, who will now remain as Managing Director of Procidis following the acquisition. Banijay Kids & Family, led by Benoît Di Sabatino, takes on the role of President of Procidis.

    Procidis’ Hello Maestro incorporates all seasons of its multi-series saga, Once Upon a Time…, a leading edutainment show, and globally trusted brand*, which has been translated into 80 languages, and broadcast in more than 100 countries. A new 78 x 7’ season, Once Upon a Time… The Objects, launched this year, co- produced by Procidis and Samka, in association with France Télévisions and HOT, with the participation of RTS and TV5Monde. Procidis also operates a substantial licensing programme for Hello Maestro, across multiple categories including games, audio, experiential, promotion and publishing, selling in more than 200m books.

    Banijay Kids & Family’s portfolio of seven production labels spans France, Italy and the UK, and houses Banijay Kids & Family Distribution, alongside its marketing, digital and licensing divisions.

    Benoît Di Sabatino, CEO of Banijay Kids & Family, says: “Procidis has been a leader in the educational entertainment market for more than 40 years, and as a huge fan of its work, it’s an honour to welcome the team to the group. Procidis and Hello Maestro have unique identities which perfectly complement our existing labels and brands. I know how important the company is to Hélène, and with her remaining on board to retain and champion the DNA the business was built on, it is with great enthusiasm that together we will lead Procidis in its next phase of growth.”

    Hélène Barillé, Managing Director of Procidis, adds: “I’m proud of the company and brands we have established, building on Albert’s prescient vision of the importance and positive impact of learning through entertainment. We have an ambitious growth strategy, and with Banijay Kids & Family’s world-class capabilities, we are well-placed to realise these ambitions. The company echoes our core values of family and trust, which makes it the perfect home for us to enter this exciting new chapter.”

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As a brand builder and expert in amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.