Mastiff Sweden Crafts Made in SwedenComments Off on Mastiff Sweden Crafts Made in Sweden
Mastiff Sweden, a Banijay Group company, today announces a brand-new design competition for SVT – Made in Sweden. The 6-part series, set to premiere in autumn 2019, will follow amateur craftsmen as they compete to be named the best craftsman in Sweden.
This competitive reality series challenges the amateurs to use a range of materials, including ceramics, paper, leather, forging and wood, to express themselves. The amateurs are then judged by a team headed up by designer, Samir Alj Fält. Made in Sweden will showcase traditional crafts within a modern context, as well as presenting the perfect opportunity for enthusiasts from all over Sweden to demonstrate their creativity.
Pernilla Månsson Colt, Show Presenter comments: “It’s great fun to follow the contestants and their creative ideas. I myself am an amateur but I learn things all the time in this program! It’s great to make a craft program that actually takes the design into the 2020s… finally uniting the nation’s interest in traditional craft with an exciting competition program.”
Johan Liljeroth, Executive Producer, SVT comments: “Made in Sweden finally unites the great interest in traditional craft art with an exciting competition program.”
Matilda Snöwall, CEO, Mastiff Sweden: “It’s great to see Made in Sweden find a home on SVT. Combing traditional arts and crafts with the drama which comes with the competitive reality genre, we hope to build an entertainment brand that resonates with audiences across the nation.”
Made in Sweden was created by Mastiff Denmark and Mastiff Sweden and ran on Denmark’s DR1 in 2015 and 2016. The title is distributed by Banijay Rights.