Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Once Upon a Time…

  1. Once Upon a Time… Journeys with TotalEnergies France

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a partnership with TotalEnergies France for a podcast series and in-store activations across mainland France, inspired by the Once Upon a Time… saga.

    The En route Maestro! podcast, produced by Kidsono, explores the regions of France, through the familiar voices of the iconic characters from Once Upon a Time…. Listeners of all ages can embark on an immersive audio journey through the landscapes, history, heritage, and hidden gems of France’s regions across 13 episodes. The podcast series will be accompanied by activations in more than 2,000 TotalEnergies service stations, including a custom web app, developed by Furet Company, and a prize competition.

    The campaign, launching July 1, 2025, runs for 12 months, and will be supported with in-station POS materials, physical branding, digital communications, a radio campaign, influencer partnerships, and podcast distribution across all major audio streaming platforms.

    Julien Vaillant Ciaparra, New Business Development & Partnerships Manager, Banijay Kids & Family says: With “Once Upon a Time… Procidis has as strong reputation for producing engaging entertainment for families, and as a trusted source of information. With an increasing number of partners turning to us for 360° campaigns built around our IPs, including the production of dedicated content, the idea of discovering the regions of France naturally emerged as a great way to entertain families on their travels.”

    Produced by Procidis, the Once Upon a Time… saga was originally created by Albert Barillé in 1978 and has broadcast continuously in France for nearly 50 years. Seven seasons, totalling 182 episodes have aired in over 100 countries.

    Procidis is part of Banijay Kids & Family, whose collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

  2. Banijay Kids & Family Expands Portfolio with Procidis Acquisition

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!and Mr Bean: The Animated Series, today announces the majority acquisition of French production company, Procidis, creator of the famous edutaining saga Once Upon a Time…, and inclusive of its iconic umbrella brand, Hello Maestro. The complementary deal broadens the group’s existing portfolio of premium kids labels and marks its first edutainment focused producer.

    Procidis was established in 1962 by the late Albert Barillé, and since 2009 has been led by Hélène Barillé as President, who will now remain as Managing Director of Procidis following the acquisition. Banijay Kids & Family, led by Benoît Di Sabatino, takes on the role of President of Procidis.

    Procidis’ Hello Maestro incorporates all seasons of its multi-series saga, Once Upon a Time…, a leading edutainment show, and globally trusted brand*, which has been translated into 80 languages, and broadcast in more than 100 countries. A new 78 x 7’ season, Once Upon a Time… The Objects, launched this year, co- produced by Procidis and Samka, in association with France Télévisions and HOT, with the participation of RTS and TV5Monde. Procidis also operates a substantial licensing programme for Hello Maestro, across multiple categories including games, audio, experiential, promotion and publishing, selling in more than 200m books.

    Banijay Kids & Family’s portfolio of seven production labels spans France, Italy and the UK, and houses Banijay Kids & Family Distribution, alongside its marketing, digital and licensing divisions.

    Benoît Di Sabatino, CEO of Banijay Kids & Family, says: “Procidis has been a leader in the educational entertainment market for more than 40 years, and as a huge fan of its work, it’s an honour to welcome the team to the group. Procidis and Hello Maestro have unique identities which perfectly complement our existing labels and brands. I know how important the company is to Hélène, and with her remaining on board to retain and champion the DNA the business was built on, it is with great enthusiasm that together we will lead Procidis in its next phase of growth.”

    Hélène Barillé, Managing Director of Procidis, adds: “I’m proud of the company and brands we have established, building on Albert’s prescient vision of the importance and positive impact of learning through entertainment. We have an ambitious growth strategy, and with Banijay Kids & Family’s world-class capabilities, we are well-placed to realise these ambitions. The company echoes our core values of family and trust, which makes it the perfect home for us to enter this exciting new chapter.”

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As a brand builder and expert in amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.