Movistar Signs Up for Ni Superhéroes Ni PrincesasComments Off on Movistar Signs Up for Ni Superhéroes Ni Princesas
Movistar today confirms the commission of Ni Superhéroes Ni Princesas. Produced by Movistar+ and Dlo/ Magnolia, a Banijay Group company, the series will be based on No More Boys and Girls, the original format produced by Outline Productions for BBC and distributed by DRG Formats.
Ni Superhéroes Ni Princesa will pose some of the most profound questions facing education today: is the way we treat boys and girls in childhood the real reason we still haven’t achieved true equality between men and women in adult life? And could stripping away the pink and blue – and the other more subtle ways that boys and girls are shaped to be different – be the way to raise kids with abilities and attitudes that are the same regardless of their gender?
The new series will set out to find answers in a bold but simple experiment led by Erick Pescador. Taking the reins of a primary class with the aim of testing gender bias in education, he will observe the ways in which a group of eight-year-olds perceive themselves and their path to adulthood. Measuring self-esteem and perception, he will highlight the different ways in which both genders are treated as children and using important psychological measures, investigates whether gender neutral treatment can boost self-confidence, emotional intelligence and equality.
Starting with a survey, the series will cover the effect of toys, gender roles in the family based on clothing, language and stories, the influence of video games, cartoons and advertising at an early age, and techniques to drive change.
Ni Superhéroes Ni Princesa is produced by Movistar+ and DLO/Magnolia. The series will premiere on 16 September on Movistar+ and will also be available on Movistar Lite.