Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Nani Freitas

  1. MasterChef: Dessert Masters Hits Sweet Spot for Brazil with First Adaptation

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    Content powerhouse, Banijay Entertainment, today announces Endemol Shine Brasil, a Banijay Entertainment company, will produce MasterChef: Dessert Masters for Brazilian broadcaster, Band. The commisson marks the first international adaptation of the Endemol Shine Australia-created spin-off format. It will air in the market on 19 November 2024. 

    Behind hit shows including MasterChef Australia and Married at First Sight Australia, Endemol Shine Australia’s MasterChef: Dessert Masters is the ninth spin-off of the global hit format. Launching on Network 10 in November 2023, it has already been recommissioned for a second season. Known locally in Brazil as MasterChef Confeitaria, it will premiere on Band in the same year MasterChef Brasil celebrates a decade on-air. The series will be hosted by Ana Paula Padrão with Henrique Fogaça, Helena Rizzo, Diego Lozano, and Erick Jacquin confirmed as judges. 

     MasterChef: Dessert Masters sees the country’s top pastry and dessert chefs go head-to-head in a range of challenging tasks, with the series concluding in the Grand Finale where the final three battle it out to be crowned champion. Promising excellence and high-calibre cuisine, the show blends precision and creativity to serve up drama as a host of professionals put their reputations on the line. 

    Nani Freitas, Chief Executive Officer, Endemol Shine Brasil, says: “Bringing this format to Brazil in the same year we celebrate ten years of MasterChef is a fantastic way to pay tribute to the success of the show here. We look forward to delighting the palate of our viewers with this new adaptation of the much-loved programme.” 

    Lucas Green, Chief Content Officer, Operations, Banijay adds: “Travelling beyond its home-territory of Australia, the MasterChef: Dessert Masters brand is growing its reputation as the home for elite culinary artists in this specialised medium. A celebration of excellence and innovation, this is a great addition to the MasterChef portfolio in Brazil, and we are eager to see the country’s top pastry chefs and chocolatiers in action.” 

    MasterChef: Dessert Masters now joins Banijay Entertainment’s vast catalogue of travelling formats, alongside recent hits like Good Luck Guys, Love Triangle, The Summit and The Fifty; and superbrands MasterChef, Big Brother and Survivor. 

    Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records) and was crowned Spin-Off Superstar in last year’s K7 report. Now commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe. 

    Endemol Shine Brasil is behind many of the region’s top unscripted and scripted series including The Wall (Globo, Telefe, Chilevisión, Canal 10, Caracol Televisión), All Together Now (Record TV and Caracol Televisión), Deal or No Deal (SBT), Family Food Fight (SBT and Amazon Prime), The Four (Record TV), and Dancing With The Stars (Record TV). 

  2. Banijay Estúdios Opens in São Paulo as the Largest Independent Audiovisual Production Complex in Latin America

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    Banijay, the world’s largest group in content production and distribution, announces the opening of Banijay Estúdios in Brazil, the largest independent audiovisual production complex in Latin America. Spanning over 60,000 square meters, the facility was envisioned by Ben Samek, CEO of Banijay Americas, Laurens Drillich, President of Endemol Shine Latino, and Nani Freitas, CEO of Endemol Shine Brasil.

    The complex also includes an extensive green area and three studios with the following sizes: Studio A, with 3,434m2; Studio B, with 6,383m2; and Studio C, with 1,094m2. Compared to the largest studio in one of São Paulo’s most renowned complexes (1,211 square meters), Banijay Estúdios stands out due to its size.

    Furthermore, the complex offers a variety of options for productions of all sizes, whether they are audiovisual or various types of events. The new facility is located in Guarulhos, just a few kilometers from São Paulo’s international airport. Since the beginning of the year, the complex has hosted projects from major TV networks and streaming services.

    “The launch of Banijay Estúdios in Brazil marks a significant event for the country’s audiovisual market. This initiative highlights our commitment to the development and enhancement of the Brazilian film industry. The complex provides high-quality facilities for audiovisual productions, fostering collaboration between local and international talents. We are eager to contribute to the diversity and excellence of content produced in Brazil, strengthening its position as a globally recognized cultural and creative hub,” says Rodrigo Pastoriza, Director of Banijay Estúdios.

    To learn more about Banijay Estúdios, visit our website.

  3. Banijay Opening Largest Independent Production Studio Facility in Latin America

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    Banijay, the world’s leading producer and distributor of international content, is set to open the largest independent production studio facility in Latin America, Banijay Studios Brasil, in 2023, it was announced today by Ben Samek, President and Chief Operating Officer, Banijay Americas.

    Based in São Paulo, Banijay Studios Brasil is nearly 250,000 square feet (more than 70,000 m2) and will welcome third-party TV and film clients alike. The studio deal was led by Samek, Endemol Shine Latino President Laurens Drillich and Endemol Shine Brasil CEO Nani Freitas.

    The studio will be managed by the team at Endemol Shine Brasil, the leading independent studio in Brasil, behind many of the nation’s top-rated unscripted series.

    The studio will offer a variety of options for productions of all sizes, with indoor and outdoor facilities, world-class technology, scenography sheds and modern office space for producers and talent. The new facility is being built in Guarulhos, located just miles from São Paulo’s international airport and is expected to open its doors next spring.

    “We are always looking for new opportunities to grow our business and strengthen our local production companies and at the same time, enhance the quality of our shows,” says Drillich. “So, when the team at Endemol Shine Brasil came to us with a plan to build a studio complex in São Paulo, we were immediately interested. There is currently a huge demand for studio space in Brasil, a very important market for us, with one of the most engaged audiences in the world and endless possibilities. Our parent company at Banijay recognized this made a lot of sense and quickly made the necessary investments to make Banijay Studios Brasil a reality.”

    Freitas added, “Here in Brasil, we have seen record growth in original television production over the last few years and with that growth, there has been a tremendous demand for audiovisual facilities for studios like ours to deliver high-quality programming to networks and streaming platforms alike. So, we chose to build this new world-class facility, where we can both produce our own original content and also offer third-party clients the opportunity to produce their series in this beautiful, massive new space, as well.”

    Endemol Shine Brasil, which just celebrated its 15th anniversary, currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launchedMasterChef+.

  4. Banijay Owned Endemol Shine Brasil Celebrates 15 Years

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    Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.

    A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.

    The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.

     Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.

     Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.

    In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.

    Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.

    “We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”

    Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views. 

    Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.

  5. Brazil Stirs Up MasterChef Senior for Band

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    Endemol Shine Brasil, a Banijay company, today announces that brand new iteration, MasterChef Senior, known locally as MasterChef+, is set for Band. The commission follows the success of the MasterChef Senior specials, produced by Shine Iberia for La 1.

    The latest MasterChef spin-off showcases the culinary skills of the older generation, and is a celebration of their experience, resilience, and knowledge. The novice chefs aged 60 and above take to the infamous MasterChef kitchen to battle it out and create food to impress even the harshest critics. This commission follows the recently announced new iteration MasterChef: Young Talent, coming soon to Denmark and Norway.

    Nani Freitas, CEO Endemol Shine Brasil adds: “The older generation will be able to show all their knowledge and passion for gastronomy, in addition to proving that the quality of their cuisine is extremely high. Only time will tell who will take home the MasterChef+ trophy. I’m very excited that Brazil will now have four different versions of MasterChef!”

    Lucas Green, Global Head of Content Operations at Banijay comments: “Originally created by Shine Iberia at a time where we saw significant isolation in older generations due to the global pandemic, MasterChef Senior is a warm and wonderful celebration of family and cooking. MasterChef is an inclusive format that champions accessibility and talent from budding chefs old or young, and the addition of MasterChef Senior to our growing portfolio is testament to our innovative creatives who constantly explore new ways to expand the brand.”

    Originally created by Franc Roddam, MasterChef is the most successful cookery television format (Guinness World Records), with 64 local versions to-date. MasterChef consistently attracts phenomenal audiences globally; most recently in Brazil the MasterChef season nine premiere was watched by over three million people and the hashtag #MasterChefbr was used 173 million times.

    Originally airing as standalone specials in 2020 and 2021, MasterChef Senior in Spain, exceeded the slot average by over 60%.

    The MasterChef format and finished programmes are represented internationally by Banijay.