Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: My Kitchen Rules

  1. My Kitchen Rules cooks up global success

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    The Seven Network’s hit cooking show My Kitchen Rules continues its global success, with strong overseas sales of the Australian series and the commissioning of international versions.

    Seven’s distribution partner, Banijay Rights, the global sales arm of content powerhouse Banijay Entertainment, has negotiated strong long-term sales agreements for My Kitchen Rules Australia with key overseas networks, including TVNZ in New Zealand, M-Net in South Africa, UKTV in the UK, DPG Media in Belgium, TVA in French-speaking Canada, SIC in Portugal, Talpa in the Netherlands and TV2 in Hungary.

    My Kitchen Rules Australia is also a strong performer on Amazon Prime Video in the US, delivering an average of 12 million streamed minutes a month. Seasons one to 12 of the Australian series is a top 20 title for Amazon Prime Video in the US.

    Over the years, 36 seasons of My Kitchen Rules have been produced under format license in 15 countries, making it one of Australia’s most successful television exports. Leading Israeli TV network, Keshet Media Group recently commissioned a fifth season of the series.

    Keshet Media Group Head of Programs and Acquisition, Ilanit Siman Tov Hirsch, said: “Keshet is very pleased with commissioning the fifth season of the format in Israel. Last season was My Kitchen Rules’ highest rated season. The show reflected the hottest topics Israelis talked about and became the talk of the hour, thanks to the honesty of the participants that many Israelis could relate with.”

    Banijay Rights CEO, Cathy Payne, said: “My Kitchen Rules is one of the stand-out culinary formats in Banijay Entertainment’s burgeoning catalogue, with a loyal international fanbase.Featuring everyday cooking by some of the best amateur cooks, this much-loved series continues to appeal to audiences worldwide across multiple platforms, as demonstrated by our ongoing global deals.”

    Seven’s Director, Distribution and Content Partnerships, Richard Henson, said: “We are delighted to see My Kitchen Rules Australia continue to resonate in global markets. Distribution partnership with Banijay Rights is one to be proud of and we look forward to working with the team to extend further format and finished tape sales in key territories.”

    My Kitchen Rules, which is produced for Seven by ITV Studios Australia, was the #1 cooking show in Australia last year. It reached 6.1 million Australians on Channel 7 and 883,000 on 7plus, and grew its average total TV audience by 10% year-on-year to 1.04 million. On 7plus, live streaming jumped 32% and BVOD climbed 15%.

    The 2023 Grand Final reached 1.7 million viewers on Channel 7 and 101,000 on 7plus. It delivered the biggest My Kitchen Rules Grand Final audience since 2019 and was up 15% on the 2022 final.

    The 2024 season of My Kitchen Rules launches soon on Channel 7 and 7plus.

  2. Banijay Rights Serves Up My Kitchen Rules to New Zealand

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    Banijay Rights today announces a raft of news for My Kitchen Rules, with a landmark agreement confirmed with TVNZ for the Australian show. Meanwhile under the Banijay Rights deal, Screentime New Zealand has been commissioned to produce a local version, with the successful format returning after a five-year hiatus.

    Screentime New Zealand, a Banijay company, has been commissioned by TVNZ to produce the culinary competition format, which sees teams travel the nation and attempt to out-dine each other from their own homes. The contestants will compete under the watchful gaze of renowned chefs and restaurateurs Manu Feildel and Colin Fassnidge, who will be travelling across the ditch to take their judging seats at the head of dining tables around the country. The show will launch on TVNZ 2 in 2023.

    The deal sees Screentime New Zealand produce the format for the first time and builds on the company’s reputation for making high-quality primetime shows for the local and international market.

    The adaptation forms part of Banijay Rights’ new agreement for the Seven Network’s My Kitchen Rules Australia, with TVNZ securing the series long term – including the broadcast of the current 12th season which launched on Channel 7 and 7plus in Australia in August. The series will broadcast this week on TVNZ 2 and TVNZ+.

    My Kitchen Rules has now been ordered by 12 international broadcasters across Europe, Australia and Africa, with a further three airing the original format My Restaurant Rules. The latest series My Kitchen Rules South Africa recently returned for a third season on M-Net after three years off air and was renewed for a new run. Banijay globally distributes the format and finished tape for the show.

     The format and finished tape deal was negotiated by Lyle Bettson-Barker, SVP Sales, Australia and New Zealand, Banijay Rights, who said: “As one of Banijay’s most outstanding culinary formats, My Kitchen Rules holds a special place in so many hearts with its focus on everyday cooking by everyday people, with ingredients we can all relate to – home recipes, home cooking, friends, family, tears and laughter. We can’t wait to see Seven’s My Kitchen Rules Australia resonate with New Zealand audiences once again and we’re excited for a new adaptation to showcase local families and friends at TVNZ.”

     Philly de Lacey, CEO of Screentime New Zealand, said: “My Kitchen Rules will showcase the rich diversity of quintessential home cooking here in New Zealand. As a nation we are incredibly proud of our foodie culture, and Screentime New Zealand is set to bring creative know-how to this excellent format for TVNZ.”

    Angus Ross, Seven’s Chief Content Officer, Entertainment Programming, said: “Whichever way you dice it, My Kitchen Rules is Australia’s favourite cooking show, adored by millions. Our distribution partnership with Banijay Rights is one to be proud of and we’re delighted the My Kitchen Rules format continues to resonate in global markets. We look forward to working with TVNZ and Screentime New Zealand on this local version for the New Zealand territory.”

     Cate Slater, TVNZ Director of Content, said: “We’re delighted to bring My Kitchen Rules back to TVNZ 2 and TVNZ+. It is a much-loved series, and we look forward to following the journeys of some of Aotearoa’s best amateur cooks as they set about trying to impress Manu and Colin with their culinary masterpieces in homes around the country.”

    Featuring judges Nigella Lawson and Manu Feildel, My Kitchen Rules Australia sees real people cooking real food in their own homes, serving treasured family recipes and love on a plate to the judges and their fellow contestants.

    Each team will bring their A-game as they compete to win the coveted ‘My Kitchen Rules’ crown, moving one step closer to realising their lifelong food dreams. Which team will impress the judges, score big with fellow contestants and triumph in the heat of the kitchen?