Banijay Tunes in to Family EntertainmentComments Off on Banijay Tunes in to Family Entertainment
Banijay today announces the addition of Name That Tune to its burgeoning 100,000-hour catalogue, having secured the format’s global distribution rights. Given the title’s previous commissions, the deal excludes the USA, Canada, Australia, Russia and Poland.
Born in the 1950s, this long-running, family-friendly show is still an audience favourite, combining music and competition. Battling it out over an assortment of games, two contestants try to prove they possess more musical knowledge than the other. A key element of this format is the band. They perform live resulting in an electric atmosphere within the studio. In truth, the questions will span any decade and any genre, so the contestants must be able to tell their Elvis from their Kanye. However, defeating their opponent is not the sole goal. To be in with a chance of taking home the top cash prize, the victorious contestant has to get to the final round and correctly identify seven songs within 30 seconds.
To date, Name That Tune has been adapted in twenty-six markets including the UK, Australia and Brazil. In line with the format take-up, Banijay Italia has confirmed it will bring the highly-anticipated second series to TV8 this spring. This follows the format’s successful return to Fox in the USA on the 6th January 2021, where it exceeded expectations among 18 – 49-year olds.
Carlotta Rossi Spencer, Head of Format Acquisitions comments: “Name That Tune has already proven popular with an international audience and we have no doubt we can extend its reach into new territories given its notoriety in the market as a highly entertaining, relevant, family show. A testament to the power of music and our love of gameshows, this format is perfect especially at a time when we are all after some light-hearted, comforting fun!”
Banijay Rights will handle distribution for those territories outside the existing Banijay footprint.