Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Mumfie

  1. Banijay Kids & Family Unveils Portfolio of Hub Channels

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the rebranding of its existing hub channels and unveils a raft of new brands, showcasing its portfolio of world-class children’s entertainment.

    Available on YouTube, the ZeeKay suite of channels features four main brands, ZeeKay Cartoons, ZeeKay Junior, ZeeKay Family and ZeeKay Education, alongside a raft of genre specific channels. Totalling 16 unique strands, the new channels specialise in areas such as music, action, sport and arts, alongside hubs for Arabic, French, German , Portuguese and Spanish speakers. Shows featured include Totally Spies!, Mister Maker, Corpse Talk, Mumfie and Fort Boyard: Ultimate Challenge.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “We have a flourishing digital audience, hungry for more content. With our vast catalogue of premium shows, our rebranded and new genre focused hub channels, help meet this global demand. By leveraging our world-renowned IPs to build successful channel brands, we also aim to extend these brands through additional verticals such as FAST channels.”

    Banijay Kids & Family’s digital team manages the division’s online media network of more than 150 channels, across major platforms including Amazon, Meta, TikTok, YouTube, and FAST channels, watched by 75 million viewers each month. This includes more than 100 YouTube channels, accumulating more than 11 billion views and 55 billion minutes streamed, and 1.5 billion minutes streamed on Amazon.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay.

    ZeeKay Hub Channels

    https://www.youtube.com/@ZeeKayJunior

    https://www.youtube.com/@ZeeKayCartoons

    https://www.youtube.com/@ZeeKayFamily

    https://www.youtube.com/@ZeeKayEducation

    https://www.youtube.com/@DessinsAnime/

    https://www.youtube.com/@ZeeKayJuniorFrancais/

    https://www.youtube.com/@ZeeKayBritishCartoons

    https://www.youtube.com/@ZeeKayMusicOfficial

    https://www.youtube.com/@ZeeKayAnimal

    https://www.youtube.com/@ZeeKayAction

    https://www.youtube.com/@ZeeKayArts

    https://www.youtube.com/@ZeeKayChallenge

    https://www.youtube.com/@ZeeKaySport

    https://www.youtube.com/@ZeeKayDibujosAnimadosEspanol/

    https://www.youtube.com/@ZeeKayCartoonsDeutsch

    https://www.youtube.com/@ZeeKayBrasil

  2. Banijay Kids & Family Partners with tonies®

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the launch of its first tonies® figurine in French, inspired by the animated series, Mumfie.

    The new figurine welcomes listeners to Dream Island, the home of Mumfie. Babou the Whale invites them to relax before listening to a story of Mumfie and his friends. Each story makes for a 2-part bedtime ritual, where relaxation and fiction intertwine.

    Annick Bizet, New Business & Strategic Alliances Director says: “The Toniebox has established itself as a must-have item for young children all around the world. As home to some of the biggest brands in the kids market, Banijay Kids & Family has a wealth of IP that aligns with tonies®’ vision, and we look forward to growing this partnership.”

    Preschool comedy series Mumfie, is a co-production between Zodiak Kids and Family France and Italian animation studio Animoka, alongside France Télévisions and Rai. Based on Britt Allcroft’s Magic Adventures of Mumfie, the series features the optimistic young elephant, alongside his best friends, Pinkey the flying pig and Jelly Bean the colour-changing jellyfish. Meeting an eclectic array of animal friends along the way, the trio embark on a series of adventures. In a world where nothing is quite as it seems, no challenge is too tough for the loveable Mumfie and his friends to overcome.

    The Toniebox is a real sound theatre that takes little ones, from 3-years-old, on great audio adventures as soon as they put a figurine called “Tonie” on it. Fantastic stories, timeless tales, exciting adventures, sleep support or educational games… there is something for everyone! Much more than a story box, it is a comforting partner who accompanies children at all stages of their development, according to their needs.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

  3. Banijay Kids & Family Unveils New Audiobooks

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the launch of its first audiobooks following a strategic partnership with the leading digital publishing company, Bookwire GmbH.

    Hit spy-fi animation, Totally Spies!, paranormal detective series, Martin Mystery and pre-school comedy series, Mumfie, are available in French from today via all major listening platforms including Audible, Apple Books, Google, Spotify, Deezer, Amazon Music, and YouTube Music.

    Annick Bizet, New Business & Strategic Alliances Director says: “With Banijay Kids & Family’s diverse portfolio, there are endless and exciting opportunities to explore for our brands beyond the screen. Bookwire is a great partner, with extensive expertise, and it is wonderful to see our first range of audiobooks hit the market.”

    Mariana Feged, General Manager at Bookwire states: “Bookwire opened an office in Paris in July 2021. Bookwire offers French publishers and audiovisual producers personalized assistance to launch themselves into the rapidly growing French audiobook market, filled with new opportunities. In addition to our distribution solution, Bookwire’s services include our WAY (“We Audiobook You”) production solution. We are delighted that these series have benefited from it.”

    Banijay Kids & Family and Bookwire worked closely with two studios on these projects: Lyon-based studio Blynd worked on the adaptations of Totally Spies! and Martin Mystery, while Kidsono created the Mumfie audio series.

    Totally Spies! is produced by Banijay Kids & Family label Zodiak Kids & Family France. Originally running from 2001 for six seasons, a new series has been confirmed and will launch from next year around the world with co-producers Gulli (France), and Discovery Kids LatAm. It will also air across EMEA and the U.S. with Warner Bros. Discovery.

    Mumfie is a preschool comedy series, based on Britt Allcroft’s Magic Adventures of Mumfie (creator of Thomas & Friends and the film Thomas & The Magic Railroad). It is produced by Zodiak Kids & Family France and Animoka, alongside France Télévisions and Rai (Italy).

    Martin Mystery, the worldwide smash hit, is based on the bestselling comic book by Alfredo Castelli. A dripping goo-fest of supernatural slime, thrills and comedy, the series as is distributed by Zodiak Kids & Family Distribution (part of Banijay Kids & Family).

  4. Mumfie Secures a Herd of Sales

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    Banijay Kids and Family today announces a raft of sales for the all-new pre-school animated comedy series Mumfie (78×7’). A co-production between Zodiak Kids and Family France and Italian animation studio Animoka, alongside France Télévisions and Rai (Italy), the series has sold to ITV for ITVBe (UK), Warner Bros. Discovery (for its new preschool brand Cartoonito in Australia, New Zealand, Southeast Asia and South Korea), AMC Network International’s JimJam (CEE, MENA & Portugal), SVT (Sweden) and kids channel ejunior, from evision, part of e& life from e& (formerly known as Etisalat Group) (UAE).

    Earlier this month, Mumfie was awarded Best Pre-School TV Series at the 2022 Cartoons on the Bay Pulcinella Awards. Directed by Daniel Dubuis, the adaptation is based on Britt Allcroft’s Magic Adventures of Mumfie. The series has recently launched in France and Italy, and it was previously announced that Mumfie has also secured a pre-sale from KiKA Germany.

    Delphine Dumont, Chief Commercial Officer, Banijay Kids and Family says: “The world of Mumfie is loved and treasured by so many, and it has been joyous to bring the characters to life once more, to delight a whole new generation of children. This raft of international sales is testament to the strength of the brand and the fantastic job the teams at Animoka and Zodiak Kids and Family Francehave done in creating a captivating, warm and uplifting series.”

    Mumfie features the optimistic young elephant Mumfie, alongside his best friends, Pinkey the flying pig and Jelly Bean the colour-changing jellyfish. Meeting an eclectic array of animal friends along the way, the trio embark on a series of adventures. In a world where nothing is quite as it seems, no challenge is too tough for the loveable Mumfie and his friends to overcome.

     

    Zodiak Kids and Family Distribution own international distribution rights to the series.

    Britt Allcroft’s Mumfie was a classically animated children’s musical series, first shown in the 1990’s. The series was lauded for its gentle storytelling and earned top ratings.

  5. Banijay Brands Strengthens Portfolio with Banijay Kids and Family

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    Banijay Brands today announces it has secured the brand licensing rights to the Banijay Kids and Family catalogue. The newly launched Banijay Kids and Family brand incorporates Zodiak Kids and Family (Totally Spies!, Lolirock, The Ranch, Yellow Yeti, Mumfie, Silverpoint), Monello Productions (Street Football, When I Was Your Age, Marblegen, Hello Kitty) and Tiger Aspect Kids and Family (Mr Bean, Charlie and Lola).

     

    Banijay Kids and Family is a global leader in childrens entertainment, producing a wide range of animation and live action series, digital content, and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family. Banijay Brands already represents Tiger Aspect Kids and Family IP such as Mr Bean. The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programmes for titles such as Street Football, Totally Spies!, Lolirock, Silverpoint, When I Was Your Age, Mister Maker and the upcoming The Unstoppable Yellow Yeti, and Mumfie.

     

    Banijay Brands will also work with local commercial teams to explore a number of regionally-led opportunities.

     

    Benoît Di Sabatino, CEO, Banijay Kids and Family, says: “It’s a big achievement for Banijay to announce at the same time the creation of our new brand Banijay Kids and Family and the launch of our licencing strategy with Banijay Brands. We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands.”

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands added: “Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the the childrens licensing space. Recognising the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards.”

     

    Mumfie is an upcoming new animated series of the heritage property (78 x 7’), directed by the French director Daniel Dubuis, is a co-production between Zodiak Kids Studio France and Italian animation studio Animoka alongside France Télévisions and Rai (Italy). Zodiak Kids recently announced it has secured a pre-sale from KiKA German.

    Street Football is the popular animated series combining the action of matches with insights into the hardships of life is co-produced by Zodiak Kids and Monello Productions for France 3 and Rai 2

    The Unstoppable Yellow Yeti is a co-production between Zodiak Kids Studio France, and Gigglebug Entertainment. An original animated comedy series for kids aged 6+ and their families, it has been co-commissioned by Disney Channel Europe, Middle East & Africa and Nordic broadcasters YLE, DR, NRK, and SVT.

    Silverpoint is a 13 x 22’ sci-fi mystery adventure series about kids at summer camp. Co-produced by Zodiak Kids, CBBC and ZDF Enterprises, the series is created by Lee Walters, Lead Writer, and Executive Producer Steven Andrew, Creative Director, Zodiak Kids.

    When I Was Your Age is produced for RAI and France Télévisions by Monello Productions. The animated series features 10-year-old Paul who he has a special gift – as soon as someone says “When I was your age”, Paul is thrown back into the days when the person he is talking to was 10 years old

    Mister Maker is the popular ultimate interactive arts and crafts show for younger kids. Broadcast in over 200 territories, the series is a Zodiak Kids Studios for CBeebies.

    Totally Spies! is the hit franchise that has been broadcasting for over 15 years, produced by Zodiak Kids for TF1 and Disney France.

    Lolirock is a Zodiak Kids production for Disney France and France Télévisions, featuring five princesses with magical singing voices that fight harm with crystal charm!

  6. Zodiak Kids Secures Pre-Sale for Mumfie

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    Zodiak Kids, part of Banijay, today announces it has secured a pre-sale from KiKA Germany for its upcoming new animated series of the heritage property Mumfie (78 x 7’). The series, directed by the French director Daniel Dubuis, is a co-production between Zodiak Kids Studio France and Italian animation studio Animoka alongside France Télévisions and Rai (Italy).

     

    KiKA will launch the series in their 6:30 kids prime time slot.

     

    Mumfie is a preschool comedy series based on Britt Allcroft’s Magic Adventures of Mumfie(creator of Thomas & Friends and the film Thomas & The Magic Railroad). Told with heart and humour, the brand-new series features the optimistic young elephant Mumfie, who along with his best friends, Pinkey the flying pig and Jelly Bean the colour-changing jellyfish, are the helpful heroes of this whimsical series. As our trio embark on their daily adventures you’ll get to meet their eclectic bunch of animal friends: a cheeky crocodile who thinks he’s a king and his mischievous cat confidant; there’s a hermit crab mayor and a giraffe who runs a hotel on an iceberg; you’ll see a jolly yellow whale and a skateboarding zebra, as well as some pirate wolves and a Greek chorus of funny frogs. In this world, nothing is quite what it seems and no matter what challenges arise, no flop, failure or fiasco is unfixable for Mumfie and his friends.

     

    Sebastian Debertin, Head of International Content Acquisitions & Co-Productions, KiKA said: “We are truly delighted to be adding Mumfie to KiKA’s schedule of pre-school programming. I think our audiences will fall in love with the absolutely unique and eclectic cast of characters and adore exploring the magical world of Mumfie with them.”

     

    Benoit Di Sabatino, CEO, Zodiak Kids said: “Following France (FTV) and Italie (RAI) Mumfie is now travelling to Germany, it’s found the perfect home in such a prestigious kids house with KikA!  We can’t wait to bring KiKA’s audience the funny, exciting and touching adventures of Mumfie and his friends created by Britt Allcroft.”

     

    Britt Allcroft’s Mumfie was a beloved and classically animated children’s musical series, first shown in the UK in the 1990’s on CiTV, Fox Kids in the USA, and many other international channels. The series was lauded for its gentle storytelling and earned top ratings.

    Zodiak Kids own international distribution rights to the series.