Tag Archive: Mr Bean

  1. Banijay Kids & Family Partners with tonies®

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the launch of its first tonies® figurine in French, inspired by the animated series, Mumfie.

    The new figurine welcomes listeners to Dream Island, the home of Mumfie. Babou the Whale invites them to relax before listening to a story of Mumfie and his friends. Each story makes for a 2-part bedtime ritual, where relaxation and fiction intertwine.

    Annick Bizet, New Business & Strategic Alliances Director says: “The Toniebox has established itself as a must-have item for young children all around the world. As home to some of the biggest brands in the kids market, Banijay Kids & Family has a wealth of IP that aligns with tonies®’ vision, and we look forward to growing this partnership.”

    Preschool comedy series Mumfie, is a co-production between Zodiak Kids and Family France and Italian animation studio Animoka, alongside France Télévisions and Rai. Based on Britt Allcroft’s Magic Adventures of Mumfie, the series features the optimistic young elephant, alongside his best friends, Pinkey the flying pig and Jelly Bean the colour-changing jellyfish. Meeting an eclectic array of animal friends along the way, the trio embark on a series of adventures. In a world where nothing is quite as it seems, no challenge is too tough for the loveable Mumfie and his friends to overcome.

    The Toniebox is a real sound theatre that takes little ones, from 3-years-old, on great audio adventures as soon as they put a figurine called “Tonie” on it. Fantastic stories, timeless tales, exciting adventures, sleep support or educational games… there is something for everyone! Much more than a story box, it is a comforting partner who accompanies children at all stages of their development, according to their needs.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

  2. Banijay Kids & Family Inks Content Deal with TheSoul Publishing

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a deal with award-winning digital studio, TheSoul Publishing.

    The collaboration will introduce some of Banijay Kids & Family’s globally loved titles, including Mister Maker, Let’s Play and Lilybuds, to TheSoul Publishing’s FAST, AVOD and social content proposition. Known for channels, such as 5-Minute Crafts®, the No. 1 DIY digital brand in the world, Bright Sideand 123 Go!, TheSoul Publishing reaches over 2 billion followers across its portfolio of platforms including on Facebook, Instagram, Snap, TikTok and YouTube.

    Banijay’s Alongside Mister Maker, Let’s Play and Lilybuds, as well as TheSoul’s 5-Minute Crafts, Slick Slime Sam, and Frankenfood, are among the multiple entertainment brands featured on this newchannel and VOD offering for social media and streaming platforms.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “Combining TheSoul Publishing’s expertise with our diverse catalogue of premium kids’ brands, allows us to reach our audiences across a multitude of growing and emerging platforms. This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

    Jonathan Shrank, Head of Broadcast Content Distribution, TheSoul Publishing says: “TheSoul’s presence on streaming platforms worldwide, and our hugely popular, diverse, and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows. As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t miss opportunity! Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”

    With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms globally, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and from Zodiak Kids & Family Productions UK, Mister Maker, the popular ultimate interactive arts and crafts show for younger kids, broadcast in over 200 territories.

  3. Banijay Kids & Family Expands its Commercial Division

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the appointment of Roubina Tchoboian as Head of Global Licensing.

    Reporting into Banijay Kids & Family’s Chief Commercial Officer, Delphine Dumont, Tchoboian will be responsible for growing the international licensing portfolio for the division’s brands, which includes animated spy-fi franchise Totally Spies!, upcoming CGI series Shasha & Milo, and iconic preschool brand Topo Gigio.

    Tchoboian joins the company from Cloudco Entertainment (formerly American Greetings) where she was Vice President of International Licensing, responsible for driving international partnerships for brands such as Care Bears and Holly Hobbie. Prior to that she held roles working across the sales teams at Zodiak Rights and BSkyB.

    Delphine Dumont, Chief Commercial Officer, Banijay Kids & Family says: “With a strong track-record in delivering creative and successful global licensing programmes for one of the biggest properties in the world, Roubina is a fantastic addition to the company. As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”

    Roubina Tchoboian added: “Banijay Kids & Family is home to a raft of premium, world class children’s content, from established hits like Totally Spies! to exciting new IP coming through. With high demand from young audiences to engage with their favourite shows beyond the screen, there is huge potential for our portfolio, as we look to grow and strengthen our ranges of licensed products and experiences.”

    With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been lovingly reimagined by Banijay’s Movimenti Production.

  4. Banijay Kids & Family Boosts its Digital Network

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a partnership with YouTube revenue experts, The Polar Bears, to supercharge the commercial performance of its digital network.

    The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, to grow and unlock new revenue streams across its digital channel network, via paid media, advertising sales, sponsorship, branded content and ad funded programming.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimise monetisation of these views and deliver an additional, healthy revenue stream.” 

    Elliot Baum, Founder, The Polar Bears add: “The Banijay Kids & Family’s award-winning catalogue is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale; will give brand partners the confidence to create unique digital activations on YouTube. We’re excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”

    Banijay Kids & Family, the specialist production and distribution arm of media and entertainment powerhouse, Banijay, is home to some of the biggest kids brands in the world. Its portfolio of iconic and globally-loved shows generates 75 million global monthly digital views with the likes of Lolirock, Mister Maker and Totally Spies!.

    With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been lovingly reimagined by Banijay’s Movimenti Production.

  5. Banijay Rights Turns to Tubular Labs for Video Intelligence Across its Global Portfolio of Programming

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     Tubular Labs, the leader in global social video intelligence and measurement, today announces a partnership with Banijay Rights, the global distribution arm of TV production powerhouse Banijay.

    With a multi-genre portfolio of over 130,000 hours of standout programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment.The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

    With hundreds of hours of content being uploaded every minute, media distribution companies like Banijay Rights are best prepared to utilize Tubular’s massive data set at scale to better understand and plan against viewing behaviors and larger cultural trends. Tubular provides unique insight into the value of Banijay Rights’ audience through CPM measurement, unlocking the knowledge needed to scale social video investment globally.

    “Tubular’s video intelligence platform is a key piece of Banijay Rights’ overall strategy to expand its global footprint in the digital space and consolidate our position as a market leader, better preparing us for identifying key trends across other means of digital distribution including FAST channels,” said Shaun Keeble, VP Digital, of Banijay Rights.

    With Tubular, Banijay Rights gains greater visibility into the cultural impact of its international content encompassing titles from Banijay’s 120+ in-house labels and a number of third-party producers across drama, comedy, entertainment, documentary, reality and family genres, along with theatrical programming. Measuring how its content stacks up versus its own videos and competitive media properties fuels smart decision-making for Banijay that increases content importance for advertisers and audiences alike. Below are some examples of insights gathered from Tubular Labs:

    • Banijay’s Mr Bean channel ranks among the top 10 British Entertainment creators on YouTube (May 2022). Across all Mr Bean channels, Banijay garnered 2.7B views on YouTube and 3.3B views on Facebook in the last 365 days.

    • The top Mr Bean video alone has received more than 300M views, which makes it one of the top 15 most watched Facebook videos uploaded that year.

    • Another popular Banijay channel, MasterChef World, is currently the #2 global Food & Drink media creatorbased on YouTube views (May 2022). Across all MasterChef channels, the videos reached more than 3B views on YouTube in the last 365 days.

    • MasterChef’s videos about regional cuisine are performing particularly well, compared to the category benchmark: MasterChef’s regional cuisine videos gathered 262k views per video in the first 30 days after upload, vs. the category benchmark of Food & Drink media creators with 154k V30 views.

     

    • Survivor is the #1 most viewed entertainment channel in Turkey (May 2022) with over 100M views. In the last 365 days, the channel reached 1.1B views on YouTube.

    “On a global scale viewing behavior, programming and trends are shifting as more and more audiences move to social and connected TV formats to get their entertainment. This shift creates a need for publishers, distributors, and brands to change the way they measure and deliver programming to audiences,” said Greg Coleman, CEO of Tubular Labs. “Banijay Rights is responding to the evolution of culture and its impact on media and entertainment with video intelligence as a key ingredient in its next chapter of growth.”

  6. Banijay Brands Unveils Slate for Licensing Expo

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    Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s Cat; and British icon Mr Bean.

     

    Banijay Brands is co-sponsor of this year’s Licensing Expo opening party, which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.

    In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.

     

    Owain Walbyoff, Chief Commercial Officer, Banijay says: “We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands. Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”

    Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres from scripted to entertainment.

    Award-winning anthology Black Mirror explores themes of contemporary techno-paranoia. Available on Netflix globally, the series, created by Charlie Brooker, boasts a stellar fanbase with numerous industry accolades including Emmy’s, International Emmy’s, BAFTA Craft Awards and a Rose d’Or.

    Peaky Blinders is the award-winning crime drama that is sold to more than 180 countries, airing on BBC One in the U.K. and widely available internationally on Netflix. The final season will be launching in the U.S. and other international markets from 10th June. The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. Brand-owner and series producer Caryn Mandabach Productions recently announced an immersive theatre show and a first-of-its-kind dance theatre show which will run through to 2023.

    Simon’s Cat is one of the biggest YouTube sensations of recent years. From a single free-to-air, two-minute cartoon, it has gone on to become a major global success, with not only 1.3bn views and 5.7 million subscribers on YouTube but also over 15m followers and over 1bn views across social media too.

     

    MasterChef is the most travelled food format, last year celebrating 500 seasons airing globally since its 2005 reboot. With more than 65 local versions aired in over 200 countries, the MasterChef brand is respected and recognised all around the world.

    Adventure-reality stalwart Survivor was last year ranked #1 Best Reality Show of All Time by Variety magazine. One of the most watched formats around the world, last year was its most successful to-date with 24 productions.

    The global game show phenomenon Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally. A ground-breaking show known all around the world, contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.

     

    Action-packed family entertainment brand Wipeout has won the world over with its zany crashes, smashes and hilarious mud splashes. Following the success of the recent U.S. reboot, which was the No. 1 unscripted series on cable, the John Cena and Nicole Byer fronted version has been renewed for a new season. Wipeout continues to grow a substantial digital audience with over 10 million active followers worldwide across Twitter, Instagram, Facebook and YouTube.

    Banijay is home to a raft of homes and interiors titles including the award-winning Your Home Made Perfect, Your Garden Made Perfect and the Alan Carr hosted Interior Design Masters. From the use of cutting-edge technology and VR to the competitive world of interior design, these increasingly popular brands are synonymous with innovative and stylish transformations.

     

    Mr. Bean is a globally loved animation that has been in continual distribution for over 30 years. A pioneer for Banijay, the brand recently became the company’s first activation in the Metaverse with a Mr Bean NFT drop. The brand has amassed a huge digital following across a number of platforms with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

  7. Mr Bean Lands in the Metaverse

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    Banijay, the largest independent content producer and distributor, today announces its first activation in the Metaverse with a Mr Bean NFT drop, in collaboration with intellectual property specialist, Metaverse architectsand leaders in the Web3 revolution; FOMO Lab.

     

    NFTs have captured the attention of millions, and now cultural icon Mr Bean is taking steps into the Metaverse with the help of FOMO Lab. Fans will be able to own Mr Bean digital assets and collectibles, inspired by the hit animated series. Available via FOMO Lab’s marketplace, The Avenue, the genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles, purchasable from 25th May using cryptocurrency Ether on FOMO Lab’s NFT marketplace, TheAvenue.market.

     

    By purchasing the Mr Bean digital collectibles, holders will also have access to phygital rewards, competitions and redeemables including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022. Keep up to date by joining the official Discord channel.

     

    Mr Bean co-creator and actor Rowan Atkinson commented: “I think that this is a great idea. Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms.”

     

    Owain Walbyoff, Chief Commercial Officer, Banijay says: “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long term value for the lucky few who manage to purchase them.”

     

    Khalil Kassam, Co-Founder & Chief Business Officer, FOMO Lab added: “”FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 Community changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection, available via our marketplace The Avenue. We are continuously evolving our product offering, working closely with tier one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”

     

    One of Britain’s most famous comic creations of all time, Mr Bean, first appeared on screens in 1990, with the versatile performer Rowan Atkinson playing the hapless hero.  The show has now been in continual distribution for over 30 years, spawning a globally successful animated series voiced by Atkinson which launched in 2002. The brand attracts significant digital audiences, with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

     

    FOMO Lab is spearheading the Web3 revolution, emerging as the gatekeeper of intellectual property by guiding and protecting brands as they enter the Metaverse and NFT space. FOMO Lab is the trusted partner of choice, with recent collaborations including road racing cyclist Mark Cavendish, MEFCC (Middle East and Film Comic Con), entrepreneur Roland Berger, and the heavyweight champion Tyson Fury alongside other tier one brands. The legacy NFT collection with Tyson Fury saw FOMO Lab achieving the highest bid in NFT boxing history, selling the 1-of-1 NFT for $987,000.

     

    FOMO Lab is creating an entire product suite which includes a multi-chain NFT marketplace, a staking ecosystem, FOMO Lab Launchpad, a revolutionary Metaverse platform with a ground-breaking mobile social application for NFT collectors, and many more products. The Avenue provides its holders with full control over their digital assets with over 3,000 users signed up, alongside an average visitor count exceeding 30,000 monthly. FOMO Lab is truly bringing NFTs to the masses, ensuring that NFT utility, Web3 and Metaverse applications are here to stay.

     

    Mr Bean: The Animated Series is produced by Tiger Aspect Kids and Family, part of Banijay Kids and Family.

  8. Banijay Brands Unveils New Licensing Deals in Asia

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    Banijay Brands today announces a range of new licensing agreements Mr BeanMasterChef and Simon’s Cat in Asia, ahead of the region’s week at Festival of Licensing.

     

    This year British comedy star Mr Bean celebrates 30 years of continual distribution and to mark the occasion, Banijay Brands has partnered with Bzmedia to open licensed bubble tea stores in China, where up 22 stores have launched across various cities and further expansion expected.  The company is joining forces with Hong Kong-based manufacturer and distributor, Toyeast, and partnering with BMW to produce a die cast model of Mr Bean’s classic Mini and plush products based on the iconic character have been renewed with Kin Hsing in Taiwan. Mr Bean is represented by four agencies, Asiana, Black White Orange, MediaLink and Empire in Asia.

     

    For global culinary hit MasterChef, a new cookware, tableware and kitchenware range will be available in Indonesia on online retail store for household products,  dusdusan.com in 2021, in a deal with Indonesian company PT Homeco. This news follows the recent launch of MasterChef handblenders in South Korea with SJ Trend.

     

    Other existing business in this key region includes continued growth for animated hit Simon’s Cat through three agencies CLICK!, Block 12 and Enpop. South Korean agency Enpop are growing awareness for the brand through a partnership with Samsung for licensed digital accessories such as wallpaper designs for Samsung handset users worldwide.

     

    This follows recent deals in South Korea including Simon’s Cat plush toys with Nooritoys and mobile phone case accessories with OGA Prince, as well as an apparel deal in China with Quanshang. The mischievious cat will feature across various locations of 9 Lives Cat Clinic in Hong Kong in a partnership across three years.

     

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “These extensions for Mr Bean, MasterChef and Simon’s Cat are great examples of how we can offer fans a variety of ways to enjoy their favourite brands beyond the screen. This region continues to be significant market for our growth and it’s brilliant to announce these deals at the Festival of Licensing’s Asia week.”

     

    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for LessSimon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.