South Korea’s Bloody Game Breaks Into Sweden with Meter/Jarowskij
Comments Off on South Korea’s Bloody Game Breaks Into Sweden with Meter/JarowskijContent powerhouse, Banijay Entertainment, today announces South Korean survival format, Bloody Game, originally created by MBC, has landed a first series commission in Sweden. This new adaptation is produced by Meter/Jarowskij, part of Banijay Nordic, for Sweden’s public broadcaster, SVT.
This marks the third Nordic adaptation of the hit format, following breakout success in Norway and Denmark, produced by Mastiff Norway and Nordisk Film TV Denmark respectively. In both markets, Bloody Game became a streaming success, breaking records and outperforming well-known franchises among key demos. In Norway, it became TV2’s biggest streaming hit, while in Denmark, it ranked as the most-streamed reality show on TV 2 Play. In Korea, its gripping storytelling drew massive attention across three seasons and became one of the top drivers of new subscribers on the Wavve, Korea’s OTT platform.
Bloody Game is a high-stakes competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must outlast rivalrous competitors, who live together in a secret house, cut off from the outside world. Contestants face psychosocial and physical challenges, form alliances, manipulate rivals, and engage in strategic conspiracies to avoid elimination.
Banijay Entertainment represents the format in nine European markets, including France, Germany, Italy, Belgium, the Netherlands and across the Nordics.
Madelene Hansson, CEO of Meter/Jarowskij says: “Bloody Game pushes boundaries and taps into the raw emotional dynamics of competition, manipulation and survival. Nordic audiences have a strong appetite for socially charged formats that reflect human behaviour, and following its success in Norway and Denmark, we’re confident Swedish viewers will be gripped from the very first episode.”
Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment adds: “South Korea remains a hotbed of innovation and creativity, and Bloody Game is a proven example of how its storytelling travels globally. Its success in Norway and Denmark demonstrates the ability to engage audiences across platforms. With Meter/Jarowskij’s expertise, the Swedish adaptation will deliver impossible-to-look-away-from entertainment to SVT viewers.”
Led by Madelene Hansson, Meter/Jarowskij is the creative force behind iconic local adaptations of global non-scripted brands MasterChef, Deal or No Deal, Fortune Hotel, SAS: Who Dares Wins, and original title creations,Double Up Love (w/t), Against All Odds, Wild Kids and Luxury Trap. Working with the best on and off-screen talent to acquire, adapt, produce, and deliver the hottest new international formats for the Swedish market, the label invests in local creativity to bring new, own-devised shows to the nation and beyond.