Tag Archive: MBC

  1. Banijay Signs Bloody Game Deal with Korea’s MBC

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    Banijay, the world’s largest independent home to the best creative talent and IP, today announces it has acquired the exclusive multi-territory format rights to Bloody Game, an innovative new Korean format from MBC.

    Bloody Game is a competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must beat their rivalrous competitors, who live together in a secret house and face a series of challenges with no contact from the outside world. To avoid elimination, the contestants use tactics, form alliances, or else engage in player-to-player conspiracies whilst competing in games. When evicted, they are sent to a secret room where they reside for the remainder of the game. Unless, however, they succeed in a final chance to return upstairs for the Bloody Game to continue with a hope to walk away with the prize.

    The deal will see Banijay represent the format in nine countries across Europe, with potential to be adapted in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands.

    The series launched in Korea in November last year, drawing subscribers to OTT channel WAVVE, who partnered with MBC on the show.

    Bloody Game has just been nominated for a C21 Format Award, with the winner revealed at MIPTV in Cannes. Also at the market, Banijay’s Carlotta Rossi Spencer will be speaking on a FRAPA panel titled ‘The Rise of International Partnerships and Co-Productions’ on Monday March 4th.

    Carlotta Rossi Spencer, Head of Format Acquisitions at Banijay says: “With real prize money on the line, the stakes are high in this uncompromising new survival game, where the winner takes it all. Packed with intriguing games and reality, Bloody Game brings the much-admired creativity of recent Korean dramas to the unscripted world. It is a bold show which explores important themes. It’s always brilliant to partner with producers around the world and bring their content to the global marketplace.”

    Jean Hur, Director of Format Sales at MBC says: “There are numerous survival formats out there, but MBC’s Bloody Game is above the rest, packed with unique twists to absorb viewers in each episode and action which unfolds beyond anything you could imagine. We hope the show will follow the global path of other Korean formats which have travelled the world.”

    This deal follows the recent news that Banijay’s Still Got It!, having landed an acquisition of an original, new factual entertainment format from South African prod-co Rebelintown.

    These formats join Banijay’s catalogue of over 4000 formats, beside flagship brands Survivor, Hunted, MasterChef, LEGO Masters and Big Brother, as well as the company’s portfolio of fresh new IP Starstruck, Limitless Win, The Courtship, Your Body Uncovered and more.

  2. Banijay Rights Builds Milestone South Korean Deal for LEGO® Masters

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    Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with South Korea the latest country onboard.

    Leading South Korean network MBC will broadcast and co-produce the format’s Korean debut with LA- and Seoul-based production company B&C CONTENT, and this landmark deal will see LEGO Masters set to become the only non-Korean unscripted format to air on free-to-air television in the country.


    Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.


    LEGO Masters is a huge global hit with a 100% renewal rate, with this order now the second to come from Asia in three months, following a recent commission from Shenzhen TV in China.


    TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway have also recently commissioned adaptations of the format, which has been ordered by a total of 16 international broadcasters across Europe, the US, Australia and Asia. Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.

    Daryl Kho, SVP Asia – Formats, Banijay Rights, said: LEGO Masters is already a global phenomenon, providing upbeat and inclusive viewing to audiences worldwide, so taking this show to South Korea is a thrilling moment for Banijay Rights. This is a landmark deal – the only unscripted format originating from outside South Korea to air on its free-to-air TV channels – and I can’t wait to see the creative builds the Korean contestants will dream up with their LEGO bricks.”

    Younghye Kim, Format & Acquisition Manager, MBC said: “We are truly excited to have this stunning show made into a Korean version very soon. The global success of LEGO Masters inspired us to take the show, as we have the utmost confidence that our version of LEGO Masters will be widely loved in Korea and in the global marketplace. Please stay tuned to see how MBC, the leading entertainment creator in the country, will enrich the show with a distinct, local flavour.”

    Chris S. Lee, CEO of B&C CONTENT, said: “The timing couldn’t be better for us to create an inspiring and wildly entertaining ‘Korean’ take on the successful LEGO Masters format for a global audience, during a time when demand is massive for Korean stories and content. We are so proud to be working with such phenomenal creative partners like MBC, Banijay Rights and the LEGO Group to launch another exciting milestone for world-class Korean unscripted content.


    Jill Wilfert, Head of Global Entertainment, The LEGO Group, added: “There is an awesome community of passionate fans and really talented LEGO builders in Korea and we are so pleased to be able to showcase their creativity and imagination with a local production of LEGO Masters. We are sure families and fans alike will be amazed and inspired.”


    Successful productions of LEGO Masters broadcasting so far this year include the US, which proved a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.