Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Matilda Snowall

  1. Banijay’s All Against 1 Heads to Sweden

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    Mastiff Sweden, a Banijay company, today announces it will produce a local version of All Against 1 for SVT, under the title 1 mot Sverige.

     

    The interactive entertainment show is set to air this fall on SVT, marking the seventh adaptation for the format.  All Against 1 pits a contestant against the nation, with viewers simultaneously trying to predict the outcome of unique and outlandish experiments via a fully integrated app, created and managed by Banijay Nordic Mobile. The contestant plays alone, while the nation’s collective answer is determined by the average of the viewer’s responses. But, there’s only one way to win the jackpot: be the closest to answering the final question. How will the individual get on? Will their brain rival that of the nation’s? Or, will a lucky viewer win the prize?

     

    Co-created by Nordisk Film TV Denmark and Nordisk Film TV Norway, All Against 1 was first commissioned in Denmark for DR 1, where the series is the most played second screen game in the broadcaster’s history and continues to attract large audiences within Europe.

     

    Norway’s fourth season, produced by Nordisk Film TV Norway, performed incredibly well and broke records. In 2020, the third season’s special episode, featuring the country’s Prime Minister, more than doubled the channel’s average with an audience of 862,000 viewers.

     

    Matilda Snöwall, CEO of Mastiff Sweden comments: “This is a very addictive game show which allows everyone to play-along and really see if they have what it takes to win. All Against 1 has already enjoyed so much success across Europe and we are excited to work with SVT to bring it to Sweden.”

     

    Lucas Green, Global Head of Content Operations at Banijay adds: “All Against 1 is the perfect example of engaging and inclusive family viewing. The audience is truly at the forefront of the format and the use of apps has drawn a younger demographic, while boosting interactivity. We are looking forward to seeing where the format will head next.”

  2. Mastiff Sweden Crafts Made in Sweden

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    Mastiff Sweden, a Banijay Group company, today announces a brand-new design competition for SVT – Made in Sweden. The 6-part series, set to premiere in autumn 2019, will follow amateur craftsmen as they compete to be named the best craftsman in Sweden.

     

    This competitive reality series challenges the amateurs to use a range of materials, including ceramics, paper, leather, forging and wood, to express themselves. The amateurs are then judged by a team headed up by designer, Samir Alj Fält. Made in Sweden will showcase traditional crafts within a modern context, as well as presenting the perfect opportunity for enthusiasts from all over Sweden to demonstrate their creativity.

     

    Pernilla Månsson Colt, Show Presenter comments: “It’s great fun to follow the contestants and their creative ideas. I myself am an amateur but I learn things all the time in this program! It’s great to make a craft program that actually takes the design into the 2020s… finally uniting the nation’s interest in traditional craft with an exciting competition program.”

     

    Johan Liljeroth, Executive Producer, SVT comments: “Made in Sweden finally unites the great interest in traditional craft art with an exciting competition program.”

     

    Matilda Snöwall, CEO, Mastiff Sweden: “It’s great to see Made in Sweden find a home on SVT. Combing traditional arts and crafts with the drama which comes with the competitive reality genre, we hope to build an entertainment brand that resonates with audiences across the nation.”

     

    Made in Sweden was created by Mastiff Denmark and Mastiff Sweden and ran on Denmark’s DR1 in 2015 and 2016. The title is distributed by Banijay Rights.