Tag Archive: MasterChef

  1. Banijay Brands Unveils Slate for Licensing Expo

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    Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s Cat; and British icon Mr Bean.

     

    Banijay Brands is co-sponsor of this year’s Licensing Expo opening party, which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.

    In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.

     

    Owain Walbyoff, Chief Commercial Officer, Banijay says: “We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands. Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”

    Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres from scripted to entertainment.

    Award-winning anthology Black Mirror explores themes of contemporary techno-paranoia. Available on Netflix globally, the series, created by Charlie Brooker, boasts a stellar fanbase with numerous industry accolades including Emmy’s, International Emmy’s, BAFTA Craft Awards and a Rose d’Or.

    Peaky Blinders is the award-winning crime drama that is sold to more than 180 countries, airing on BBC One in the U.K. and widely available internationally on Netflix. The final season will be launching in the U.S. and other international markets from 10th June. The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. Brand-owner and series producer Caryn Mandabach Productions recently announced an immersive theatre show and a first-of-its-kind dance theatre show which will run through to 2023.

    Simon’s Cat is one of the biggest YouTube sensations of recent years. From a single free-to-air, two-minute cartoon, it has gone on to become a major global success, with not only 1.3bn views and 5.7 million subscribers on YouTube but also over 15m followers and over 1bn views across social media too.

     

    MasterChef is the most travelled food format, last year celebrating 500 seasons airing globally since its 2005 reboot. With more than 65 local versions aired in over 200 countries, the MasterChef brand is respected and recognised all around the world.

    Adventure-reality stalwart Survivor was last year ranked #1 Best Reality Show of All Time by Variety magazine. One of the most watched formats around the world, last year was its most successful to-date with 24 productions.

    The global game show phenomenon Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally. A ground-breaking show known all around the world, contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.

     

    Action-packed family entertainment brand Wipeout has won the world over with its zany crashes, smashes and hilarious mud splashes. Following the success of the recent U.S. reboot, which was the No. 1 unscripted series on cable, the John Cena and Nicole Byer fronted version has been renewed for a new season. Wipeout continues to grow a substantial digital audience with over 10 million active followers worldwide across Twitter, Instagram, Facebook and YouTube.

    Banijay is home to a raft of homes and interiors titles including the award-winning Your Home Made Perfect, Your Garden Made Perfect and the Alan Carr hosted Interior Design Masters. From the use of cutting-edge technology and VR to the competitive world of interior design, these increasingly popular brands are synonymous with innovative and stylish transformations.

     

    Mr. Bean is a globally loved animation that has been in continual distribution for over 30 years. A pioneer for Banijay, the brand recently became the company’s first activation in the Metaverse with a Mr Bean NFT drop. The brand has amassed a huge digital following across a number of platforms with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

  2. MasterChef Whips Up New Deals

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    Banijay Brands today announces further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.

     

    Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.

     

    In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online. ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens. Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”

     

    Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.

     

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

  3. MasterChef Returns to France

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    Banijay today confirms Endemol France, part of Banijay France, will produce MasterChef for France 2. Hosted by popular French presenter, Agathe Lecaron, Yves Camdeborde, Thierry Marx, Georgiana Viou are confirmed as judges.

    Setting out on a nationwide search, the new series of MasterChef aims to find the best amateur cook in France. Contestants will face numerous challenges as they aim to impress the judges with their skill, passion, and creativity. Only the best chefs will continue their journey.

    The life-changing culinary format has been adapted in 64 territories to date and celebrated its 500th series globally in 2021. In 2021, 49 productions aired across 33 territories, and most recently, it enjoyed a hugely successful return in Portugal, with the New Zealand and South African reboots set to air later in the year.

    Jean-Louis Blot, CEO of Endemol France comments: “As a nation, we are incredibly passionate about cooking, so it is only right for us to bring the world’s most successful culinary format back to France. In France there are more than 35 million amateur cooks. With MasterChef, we aim to represent this great family by highlighting passionate and talented contestants. With Agathe Lecaron and our fantastic judges at the helm, we are set for an exciting series, as we uncover some of the incredible talent from across the country and showcase our wonderful food culture.”

    Lucas Green, Global Head of Content Operations at Banijay adds:MasterChef’s return to France, joining a recent spate of reboots, demonstrates the show’s enduring appeal across the globe. An evolving and versatile format, this latest version is set to be authentic, inspiring, and a joyful celebration of the much-admired world of French cuisine.”

  4. Viaplay Serves Up Celebrity MasterChef as Next Dutch Local Production

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    Viaplay will bring the world-famous reality format Celebrity MasterChef to the Netherlands for the first time starting this autumn. The 12-episode first season, produced by SimpelZodiak, a Banijay Benelux company, sees 10 Dutch personalities taking on a series of culinary challenges in front of an all-star jury and competing to become the next Celebrity MasterChef. Viaplay launched in the Netherlands on 1 March with a unique combination of original productions, international films and series, kids content and premium live sports.

     

    The Celebrity MasterChef jury consists of Soenil ‘The Spicy Chef’ Bahadoer, founder of the renowned De Lindehof restaurant, which received its second Michelin star in 2014; Angélique Schmeinck, one of only two female Dutch Mastercooks (the most country’s most prestigious culinary title) and head chef for 12 years at the Michelin-starred De Kromme Dissel; and Joël Broekaert, a well-known food critic, columnist and TV host.

     

    The show’s 10 celebrity contestants will be announced shortly.

     

    Filippa Wallestam, NENT Group Chief Content Officer: “High-quality local productions are a key focus for Viaplay in all our markets. Viewers everywhere have been enjoying the famous MasterChef format and its spin-offs for over 30 years, and Celebrity Masterchef will be an ideal addition to Viaplay’s fantastic menu in the Netherlands.”

     

    Celebrity MasterChef is produced by SimpelZodiak (Expeditie Robinson; Hunted; Ik Vertrek) and by Martijn de Bruin for Viaplay.

     

    Created by Franc Roddam, MasterChef has been named ‘Most Successful Cookery Television Format’ by Guinness World Records and the most successful format ever by The WIT. First aired in the UK in 1990, 49 series were produced in 33 territories in 2021. The MasterChef format and finished programmes are represented internationally by Banijay. Viaplay has produced MasterChef in Denmark since 2011.

     

    In January, Viaplay announced Dragons’ Den, the globally successful show that gives entrepreneurs an opportunity to pitch their business ideas to a panel of investors, as its first original production in the Netherlands.

  5. Banijay Confirms MasterChef NZ Return

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    Banijay today confirms the return of global cookery hit, MasterChef, in New Zealand following a six-year hiatus.

     

    Screentime New Zealand, a Banijay company, and Discovery, have struck a deal with the support of Banijay Rights, which sees MasterChef NZ launch on Discovery’s Three in 2022.

     

    Last on our screens in 2015, the global family favourite is set to take on a distinctive Kiwi taste with local amateur cooks keen to show the country they have what it takes in the kitchen.

     

    Inspiring food lovers everywhere, MasterChef NZ has produced some of the most-loved kiwi chefs, and this season will be no different. From time-pressure challenges, to forgetting the key ingredient, this season will have you on the edge of your seat. Which regular kiwi will surpass the judges’ expectations in the food knowledge, cooking, plating and pairing arena and win the title of MasterChef New Zealand?

     

    Philly de Lacey, CEO Screentime New Zealand comments:MasterChef continues to evolve and travel worldwide and we are so proud to be reuniting audiences with the brand here in New Zealand. Underpinned by universal themes, but with a modern hyper-local focus this season is going to stun audiences – set in one of the most stunning cuisine and produce regions in NZ with talent who are at the top of their game – the show has all the ingredients to unite the nation in its love of food culture.”

     

    Lucas Green, Global Head of Content Operations at Banijay adds: “To bring a global phenomenon like MasterChef back to New Zealand after a six-year absence is an absolute thrill, and with Screentime and Discovery’s Three at the helm, we’re in no doubt this will be a very exciting launch for 2022.”

     

    MasterChef is the world’s most successful cookery television format, produced across 64 markets. The life-changing show has broadcast more than 10,000 episodes to-date and recently aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam, the show is a super brand known and enjoyed around the world.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

     

    Led by CEO Philly de Lacey, Screentime New Zealand produces award-winning drama, documentary and factual entertainment series. This includes a high-profile local comeback of entertainment hit Popstars, prime-time factual success Eat Well For Less NZ, and award-winning drama, The Gulf.

  6. Banijay Rights rekindles MasterChef South Africa

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    Banijay Rights today confirms the return of global cookery hit, MasterChef, to M-Net in South Africa following a seven-year hiatus.

     

    Produced by Homebrew Films, MasterChef South Africa has started casting for a new season that will launch on M-Net in February 2022, having last aired on the channel in 2015.

     

    MasterChef South Africa returns to inspire and shape the next generation of food stars. Season four will be filmed at the foot of Table Mountain, in a dynamic new location that celebrates both the heritage and the most innovative of South Africa’s diverse culinary offering. Here, 20 amateur cooks will be pushed beyond the boundaries of their skill set in a transformative journey, encouraged and guided by three accomplished judges and guest chefs that have all left their mark on the culinary landscape of this unique country at the tip of the African continent.

     

    Robin Pollok, VP Sales, Africa, Middle East, Greece & Israel, Banijay Rights, said: “It will be seven years off air by the time MasterChef South Africa season four airs next February, and we couldn’t be more thrilled to be working with M-Net and Homebrew Films to bring this global phenomenon back to South African audiences. This is yet another example of the ever-lasting appeal of the MasterChef format that continues to deliver creativity and culinary excellence to viewers worldwide.”

     

    Jan du Plessis, Director of M-Net Channels, said: Within the current landscape of the COVID-19 virus, we wanted to give our audience something familiar and comforting that felt like home. MasterChef SA was the perfect choice as both the local and International versions have proven that the format is a firm favourite with our viewers. It’s heart-warming and welcoming content.”

     

    MasterChef is the world’s most successful cookery television format, produced across 64 markets. The life-changing show has broadcast more than 10,000 episodes to-date and recently aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam, the show is a super brand known and enjoyed around the world.

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

    The recommission of MasterChef South Africa comes off the back of another cookery re-boot, with My Kitchen Rules South Africa returning for a third season in September 2021 after three years off air.

  7. MasterChef Serves Up 500th Season

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    Banijay today announces that its hit format MasterChef has surpassed an incredible 500 series since its reboot in 2005, reaching this milestone with the first-ever MasterChef Tamil, which is currently on air.

     

    The multi-award winning, iconic cookery show created by Franc Roddam has been wowing audiences for more than thirty years. Crowned the Most Successful Cookery Television Format by Guinness World Records in 2017, there have been 64 local versions to-date and more than 10,000 episodes have aired around the world, in addition to the milestone 500 seasons. Last year alone, despite filming restrictions, there were 43 productions across 30 markets.

     

    Lucas Green, Global Head of Content Operations at Banijay says: “Reaching this milestone is a fantastic achievement for the MasterChef family. Whilst staying true to the core values of the format, each version is unique, adapting to celebrate the individual cultures and craft of their region. The amazing teams on all 500 productions have created life-changing opportunities for our contestants and delivered world-class entertainment and iconic moments for millions of viewers around the world.”

     

    The original series of Masterchef was first seen on the BBC in 1990 and ran for 11 years. In 2005 Franc Roddam, in partnership with Shine TV, reconceived the format for BBC Two, which then moved on to BBC One in 2009. In the same year, Australia became the first territory to adapt the format, with the season finale being the country’s most-watched television programme of the year. Over a decade on, the territory’s remake is still enjoying huge success, with it being named the Most In-Demand Reality Series of 2020 (Parrot Analytics).

     

    Franc Roddam, MasterChef Creator adds: “I am immensely proud of Masterchef, which has entertained millions and transformed the lives of thousands. I am so grateful to all those who have contributed to its global success and helped maintain its popularity and freshness over the years.”

     

    MasterChef is a versatile format, which continues to evolve year-on-year, with iterations to date including MasterChef Junior, MasterChef Professionals, MasterChef All Stars, Celebrity MasterChef, and most recently, MasterChef Senior proving incredibly popular. Additionally, its market-reach is ever-expanding, with new territories including a four-version commission in India being added to the map spanning Tamil, Telugu, Malayalam, and Kannada.

     

    There is no doubt MasterChef is a life-changing show, with more than 100 ex-contestants now professional chefs. Notable alumni include UK series one winner, Thomasina Meirs, who went on to co-found the Wahaca restaurant group, award-winning legally blind chef Christine Ha, who won season 3 in the US and recently opened The Blind Goat restaurant in Houston, Texas, and Michelin Star-awarded chefs, Marko Gajski (MasterChef Croatia), Elizabeth Haigh (MasterChef UK) and Carlos Maldonado (Spain). The show has also played host to a number of well-known faces from the Dalai Lama, Michelle Obama, and The Prince of Wales and The Duchess of Cornwall, to some of the world’s best chefs including Massimo Bottura, Heston Blumenthal, Marco Pierre White, Gordon Ramsay, Rick Stein and Nigella Lawson.

     

    Elsewhere, MasterChef productions around the world are leading the way for sustainability with over 75% donating leftover food to charity. In season 12 of MasterChef Australia, a total of 95% food waste was saved and over 39,000 pieces of paper. The most recent version in Germany built its set entirely from recycled and/or environmentally friendly materials, saving at least 3.7 tonnes of plastic.

     

    Finally, with more than 90 licensees around the world, the MasterChef brand also extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

  8. The search for the next MasterChef Singapore is underway as casting call begins today!

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    Sharpen your knives and tighten your aprons as the casting call begins today for season three of MasterChef Singapore! Banijay Rights, leading independent global distributor, Mediacorp, Singapore’s national media network and Motion Content Group, leading media management company announced today the local return of one of the world’s most successful competitive cooking reality television formats. The casting call is now open for all cooking aficionados who wish to showcase their culinary abilities, and fulfil their dreams of becoming the next MasterChef Singapore.

     

    Fans of the show can look forward to an exhilarating third season, which will celebrate Singapore’s well-known reputation as a food haven and her unique multicultural cuisine, as contestants try their hands at elevating classic local dishes with their imagination and culinary prowess. Produced by Beach House Pictures, this 10-episode season will be brought to screens during the second quarter of 2022.

     

    Daryl Kho, SVP Asia – Formats, Banijay Rights, said: “This deal for a third outing of MasterChef Singapore demonstrates the huge global appeal of the MasterChef franchise, which continues to grow from strength to strength. We are excited to again be working with Mediacorp, Motion Content Group and Beach House Pictures to create another successful season of this fantastic show.”

     

    Sapna Angural, Head, English Audience, Mediacorp said: “We are thrilled to reopen the MasterChef Singapore kitchen again to welcome the best of Singapore’s amateur home chefs for the third time running! With every edition, we have witnessed such incredible culinary talent, and we believe that MasterChef Singapore season three will continue to be the platform for these cooking enthusiasts to showcase their craft and fulfill their culinary dreams. We look forward to working with Banijay Rights, Motion Content Group and Beach House Pictures to create yet another successful season of MasterChef Singapore. And calling all aspiring chefs, do join our casting call today!”

     

    Steven Murphy, Managing Director, Motion Content Group, APAC, said: “With the great success of season one and two, Motion Content Group are looking forward to working with Mediacorp and Beach House Pictures on a third season of MasterChef Singapore. MasterChef continues to be one of the most successful formats across the world, and we cannot wait to meet the next set of amateur chefs Singapore has to offer.”

     

    The second season of the MasterChef Singapore which ended in April this year, served up a sumptuous repast for over a million viewers, making it the top1 local English variety series on Channel 5 for 2021 to-date. The casting call then had attracted applicants from all walks of life including a singer, athlete, and teacher, amongst others, and the show’s finale was an epic showdown where Derek Cheong was crowned winner after edging out runner-up Leon Lim by merely one point! Fans who wish to relive some of the riveting moments of MasterChef Singapore season two can do so on-demand via meWATCH, or every Sunday, at 12pm on Channel 5 starting from 29 August 2021.

     

    Besides uncovering cooking talents, MasterChef Singapore also provided various opportunities and opened up paths for both winners and contestants alike, in their pursuits to realise their culinary dreams. Since his win, MasterChef Singapore season two’s champion Derek Cheong has expanded his university dining venture Twelve Flavous to a full fledged private dining experience and started his own locally-brewed kombucha business, Broux.

     

    Cheong said:MasterChef Singapore has truly changed my life. Not only did I manage to secure a gig as a commis chef at the renowned three Michelin-starred French restaurant Mirazur for their pop-up at Straits Clan, it has also opened many doors in the culinary world for me. I’ve met so many amazing people in my journey during and after MasterChef Singapore, and I am genuinely grateful for all the wonderful experiences.”

     

    Singaporeans and permanent residents looking to have a shot at achieving their culinary dreams can apply at this website by 13 October 2021. MasterChef Singapore is only open to those who are currently not working as a professional chef or those who have never worked as one before.

     

    MasterChef was created by Franc Roddam and first launched in 1990 on the BBC in the UK and was later revived in 2005 where it remains a number one hit for pubcaster. In 2017, MasterChef was officially crowned the Most Successful Cookery Television Format by Guinness World Records. 2019 was the best year to date with 55 confirmed productions across 35 markets, drawing in audiences in major markets including the UK, US, Brazil, Australia, Italy and Spain.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights. Now with over 10,000 episodes to-date and produced across 62 markets, the show will be soon airing its milestone 500th series globally. Motion Content Group, part of GroupM, a leading media management company, has acquired the rights to produce and broadcast MasterChef Singapore from Banijay Rights.

  9. India Cooks Up Four New Versions of MasterChef

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    Banijay today announces a four-season commission of MasterChef in India. All four seasons will be produced by Endemol Shine India for Innovative Film Academy (IFA) and will air on the Sun Network. MasterChef India Tamil, MasterChef India Telugu, MasterChef India Malayalam and MasterChef India Kannada will all launch later this year.

     

    Hugely successful actor, Vijay Sethupathi, will host the Tamil version; presenting MasterChef India Telugu will be well-known actor Tamannaah Bhatia; taking the reins for MasterChef India Malayalam will be hugely popular Prithviraj Sukumaran; and Bigg Boss host and actor Kichcha Sudeep, will front MasterChef Kannada.

     

    All four iterations will be filmed on-set in Bangalore and each version will be adapted for the unique and individual cultures, food and craft of their state.

     

    Mr. Abhishek Rege CEO at Endemol Shine India says: “MasterChef has set unprecedented benchmarks globally and we can confidently say that the show’s regional adaptations have surpassed the benchmark in terms of production quality, content and the contestants. It has been an absolute pleasure to work with IFA to bring MasterChef in not just one but four regional languages. We are confident that these four seasons will be instant hits amongst millions of households.”

     

    Lucas Green, Global Head of Content Operations at Banijay says: “The appeal of MasterChefextends globally and its adaptability as a format allows us to celebrate unique gastronomic excellence not just from country to country, but throughout different regions. As a group, we are able to utilise our world-class local production expertise to deliver four culturally-relevant brilliant new series, while uncovering some of the best home cooks the nation has to offer.”

     

    MasterChef is the world’s most successful cookery television format, produced across 62 markets. The life-changing show has broadcast more than 10,000 episodes to-date and will soon be airing its milestone 500th season globally. Created by Franc Roddam, the show is a super brand known and enjoyed around the world.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

  10. Banijay Brands Announces MasterChef Condiments Range

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    Banijay Brands today announces a partnership with premium brand and food manufacturer, Baxters, to develop a range of branded products for the world’s most successful cookery format, MasterChef.

     

    The deal which covers the UK & Eire, the Nordics, Benelux, Germany, Czech Republic and Middle East, will offer a broad selection of high-quality MasterChef food products, available at retail later this year. The range includes marinades, dressings and modern table sauces.

     

    Partnering with previous MasterChef UK champions, Ping Coombes, Thomas Frake and Saliha Mahmood Ahmed, the MasterChef condiments range will feature these champions on the packaging. They will vouch for their ‘Champions Choice’ of products, and create bespoke recipes and tips on how to best use these.

     

    Grown over 150 years and four generations, Baxters is an iconic brand that sits on shelves around the world. The collaboration with Banijay Brands has produced an exciting array of products that stay true to the ethos of MasterChef, giving home cooks the ingredients to transform their dishes from ordinary to extraordinary.

     

    Alice Bernardi, Director of International Brand Licensing at Banijay Brands, comments: “With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand. We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”

     

    Matthew Bowler-Jones, European Sales Director at Baxters Food Group, adds: “We are delighted to be partnering with Banijay Brands to launch this innovative new range of condiments. Combining both companies’ passion and strength in food and flavour is sure to be a recipe for success.”

     

    Created by Franc Roddam, MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally.MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

     

    The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

  11. Portugal and Australia Hungry for Banijay’s MasterChef

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    Banijay today confirms the return of global cookery hit, MasterChef, to Portugal’s RTP1 following a two-year hiatus, and the pickup of Celebrity MasterChef Australia by 10 and 10 Play On Demand after twelve years off-air.

     

    Produced by Banijay’s Shine Iberia, MasterChef Portugal has started casting for the new season (masterchefportugal.pt) which will launch on RTP1 later this year, having last aired there in 2019. Whilst Endemol Shine Australia, building on the success of MasterChef Australia season 13 which is currently on-air, will produce an all-new celebrity version for 10. MasterChef Australia judges, Melissa Leong, Andy Allen and Jock Zonfrillo will be at the helm, with a cast of noteworthy stars including a legendary sports figure, an Australian icon and a famous actor.

     

    Lucas Green, Global Head of Content Operations at Banijay says: “The global success of MasterChef is unparalleled, and the format consistently delivers innovation, creativity, culinary excellence and entertainment. The return of the series in Portugal, and the celebrity spin-off in Australia is testament to the continued evolution of the brand and ever-increasing appetite for the format.”

     

    MasterChef is the world’s most successful cookery television format, produced across 62 markets and with over 10,000 episodes aired to-date. Created by Franc Roddam, MasterChef is a superbrand known and enjoyed around the world. Argentina’s first-ever season of Celebrity MasterChef launched in 2020 and became the country’s most watched show of the year with an average share of 76.3%, whilst in the UK, MasterChefhas reigned as the BBC’s No.1 cookery show since 2017.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

  12. Banijay Brands Unveils New Licensing Deals in Asia

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    Banijay Brands today announces a range of new licensing agreements Mr BeanMasterChef and Simon’s Cat in Asia, ahead of the region’s week at Festival of Licensing.

     

    This year British comedy star Mr Bean celebrates 30 years of continual distribution and to mark the occasion, Banijay Brands has partnered with Bzmedia to open licensed bubble tea stores in China, where up 22 stores have launched across various cities and further expansion expected.  The company is joining forces with Hong Kong-based manufacturer and distributor, Toyeast, and partnering with BMW to produce a die cast model of Mr Bean’s classic Mini and plush products based on the iconic character have been renewed with Kin Hsing in Taiwan. Mr Bean is represented by four agencies, Asiana, Black White Orange, MediaLink and Empire in Asia.

     

    For global culinary hit MasterChef, a new cookware, tableware and kitchenware range will be available in Indonesia on online retail store for household products,  dusdusan.com in 2021, in a deal with Indonesian company PT Homeco. This news follows the recent launch of MasterChef handblenders in South Korea with SJ Trend.

     

    Other existing business in this key region includes continued growth for animated hit Simon’s Cat through three agencies CLICK!, Block 12 and Enpop. South Korean agency Enpop are growing awareness for the brand through a partnership with Samsung for licensed digital accessories such as wallpaper designs for Samsung handset users worldwide.

     

    This follows recent deals in South Korea including Simon’s Cat plush toys with Nooritoys and mobile phone case accessories with OGA Prince, as well as an apparel deal in China with Quanshang. The mischievious cat will feature across various locations of 9 Lives Cat Clinic in Hong Kong in a partnership across three years.

     

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “These extensions for Mr Bean, MasterChef and Simon’s Cat are great examples of how we can offer fans a variety of ways to enjoy their favourite brands beyond the screen. This region continues to be significant market for our growth and it’s brilliant to announce these deals at the Festival of Licensing’s Asia week.”

     

    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for LessSimon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.