Tag Archive: MasterChef

  1. Banijay UK release findings of Gregg Wallace investigation

    Comments Off on Banijay UK release findings of Gregg Wallace investigation

    Following allegations of inappropriate behaviour by Gregg Wallace made by BBC News, The Telegraph and other media outlets, Banijay UK, producers of MasterChef and Eat Well for Less, commissioned leading UK law firm Lewis Silkin to investigate in December 2024.

    Anyone wishing to discuss their experiences whilst working or appearing on Banijay UK produced shows was publicly encouraged to contact the investigation team in confidence via a dedicated email address which was widely communicated. Banijay UK and the BBC directed anyone with information or complaints to Lewis Silkin, who also proactively contacted a number of people who had made allegations to the press.

    Over a seven-month period, the investigation heard 83 allegations against Gregg Wallace from 41 complainants – all relating to his time as a presenter on MasterChef.

    Via an extensive process of interviews (the team spoke to 78 witnesses) and analysis of relevant documentation and unedited programme footage, the investigation substantiated 45 of the allegations against Gregg Wallace. Just over half.

    The team were also asked to investigate allegations against other people involved with the productions, as well as to examine the process of making a complaint whilst working on the productions and the way complaints made were handled by both the production team and the BBC.  The investigation spanned the period from 2005 to 2024.

    A summary of headline findings are as follows:

    • 45 of the 83 allegations against Mr Wallace were substantiated
    • The majority of the allegations against Mr Wallace (94%) related to behaviour which is said to have occurred between 2005 and 2018. Only one allegation was substantiated post 2018. (Banijay acquired Endemol Shine in 2020.)
    • The majority of substantiated allegations related to inappropriate sexual language and humour. A smaller number of allegations of other inappropriate language and being in a state of undress were also substantiated. One allegation of unwanted physical contact was substantiated.
    • There were also 10 standalone allegations about other people in relation to the period from 2012 to 2018/2019, 2 of which were substantiated
    • The investigation team found evidence that during the period from 2005 to 2024 6 complaints were raised with the production company and 6 with the BBC (4 of which had also been raised with the production company). More formal action was taken by the production company in 2015 and the BBC in 2017.
    • Prior to 2016 (when Endemol merged with Shine) the investigation found that there was little or no formal training or clear escalation procedures in place, leading to underreporting of inappropriate behaviour. The report found that freelance staff in particular often felt unable to raise issues due to concerns of potential impact on future employment. The investigation found that HR processes and training improved significantly post 2016 (when Endemol merged with Shine) and again in 2020 (when Banijay acquired Endemol Shine).
    • The investigation found that where concerns were reported to the production company, especially in earlier periods 2005 – 2011, they were often handled informally and on a case-by-case basis with no records of action having been taken, resulting in the effectiveness of the reporting and action not being adequately assessed.
    • It also found that there was no consolidated or centrally held information within the BBC on concerns raised with the broadcaster resulting in issues being addressed as a first offence.

    Whilst Banijay UK will not be providing further detail on the individual allegations, the number of sustained allegations make Gregg Wallace’s return to MasterChef untenable.

    Details around the two substantiated complaints regarding other individuals have been referred to Banijay UK who are reviewing and will address appropriately.

    Patrick Holland, CEO Banijay UK said: “I’d like to thank Lewis Silkin for a thorough and detailed report which is the culmination of 7 months of extensive interviews and analysis. It provides much needed clarity on issues spanning almost 20 years. Whilst it makes for uncomfortable reading, highlighting failures in legacy reporting and HR procedures, it also provides valuable insight to ensure that going forward everyone working on our productions feels safe and supported, and that inappropriate behaviour is quickly and professionally dealt with.

    Ways of reporting concerns whilst working on our productions, protocols around behaviour and training for both cast and crew, have improved exponentially in recent years and I’m encouraged that this is acknowledged in the report. We constantly review welfare procedures across our productions to ensure that they are as robust as they can be. Banijay Entertainment already has a confidential speak up line for those wishing to raise issues, however we will be rolling out an additional externally run whistle blowing service across all our productions with immediate effect. This will not only provide additional external routes to raise issues or concerns but will also provide independent support and advice to cast and crew.

    In earlier years, specifically prior to 2016 where the vast majority of these issues arose, it is clear that escalation procedures were not as robust as they should have been, and awareness of policies and procedures were lacking particularly amongst freelance staff. The report also highlights a reluctance by production staff to raise issues or concerns, contributing to an underreporting at that time. As a business, and as an industry reliant on freelance roles, we need to continually address how we create environments where people feel safe and supported so issues can be addressed. Banijay UK fully supports the BBC’s recently announced Respect at Work guidance.

    Whilst acknowledging Mr Wallace’s autism diagnosis, which is relevant to certain behaviours identified in the report and accepting that the production could have done more to identify, manage and communicate patterns of inappropriate behaviour, the volume and consistency of substantiated allegations, ranging between 2005 and 2024, make Gregg Wallace’s return to MasterChef untenable.

    We are extremely sorry to anyone who has been impacted by this behaviour and felt unable to speak up at the time or that their complaint was not adequately addressed.

    MasterChef is a much-loved show which year in, year out, changes the lives and careers of contestants, amateur and professional alike. It’s made by a brilliant team of outstanding professionals, and we look forward to bringing more exceptional cooking to screens in the coming months and years.”

    Notes to Editors:

    • MasterChef is produced by Shine TV, part of Banijay UK
    • Endemol and Shine merged in 2016
    • Banijay Entertainment acquired Endemol Shine in 2020
    • Duty of care and safeguarding protocols on our productions have been significantly enhanced and honed over the years with notable enhancements made in 2016 and 2020. Support measures across all our productions include:
      • Access to confidential advice and support via a third-party Employee Assistance Programme widely advertised to staff.
      • Production startup meetings attended by an HR and Legal representative where expectations of behaviour, escalation and whistleblowing policies are shared and promoted.
      • HR contact details on call sheets.
      • Information on how to raise concerns provided at multiple points via start up meetings, posters and training sessions.
      • Banijay Entertainment confidential Speak Up line and website where people can (anonymously) report issues and concerns.
      • A Safeguarding Rep appointed on all Banijay UK productions, and access to a confidential representative to support individuals should they wish in any reporting matters.
      • Mandatory respect at work training.
      • All staff, including freelancers, are asked to undertake training around anti bullying and harassment, inclusion.
      • All productions use and promote the Film and TV Charity’s ‘Whole Picture Programme toolkit’ which provides tools and resources to support mental health. The charity’s help and support line is also promoted on productions.
      • HR guidance for line managers and Heads of Department.
      • Banijay Entertainment Code of Conduct promoted globally.
    • Gregg Wallace was a presenter on MasterChef between 2005 and 2024. He was a judge and presenter across all three series – MasterChef, MasterChef: The Professionals and Celebrity MasterChef.
    • During this time, he came into contact with over 2500 contestants.
    • Gregg Wallace was also a presenter on RDF (part of Banijay UK) produced show Eat Well for Less in 2019.
    • Gregg Wallace was employed on a series-by-series contract by the individual production companies within Banijay UK – Shine TV and RDF.
    • MasterChef is currently in production with series 18 of MasterChef: The Professionals. Series 22 of MasterChef goes into production in the autumn. Celebrity MasterChef series 20 was recorded earlier this year. Series 21 of MasterChef has been delivered to the BBC.
    • Production moved to Birmingham from London in Autumn 2024 bringing 130 new roles and making 65 hours of primetime TV from the city.
    • BBC and Shine announced a multi series, 6-year deal for MasterChef in 2022.
  2. Banijay Rights Cooks Up MasterChef Pakistan Revival

    Comments Off on Banijay Rights Cooks Up MasterChef Pakistan Revival

    Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, today announces a landmark deal that secures the return of global cookery hit MasterChef to Pakistan following an 11-year hiatus.

    Under the agreement, Karachi-based Pixel Entertainment will produce a new version of MasterChef Pakistan after being handed the rights to secure its own broadcast partner – with its appointed channel set to be announced over the coming months.

    The deal was brokered by Rashmi Bajpai, EVP Asia, Banijay Rights, who said: “More than ten years have passed since a Pakistani version of MasterChef captured the hearts and minds of this nation’s viewers. To secure this world-famous format’s comeback is an exciting prospect for us and we can’t wait to use MasterChef as a platform to celebrate Pakistan’s rich culinary heritage.” 

    Rizwan Siddiqui, Co-founder, Pixel Entertainment, Pakistan, added: “MasterChef Pakistan presents an amazing opportunity to explore and unearth the rich culinary traditions of the country and offers a tremendous forum for all participants to showcase their talent. The format is set to inspire aspiring chefs and nurture exceptional talent for many years ahead.”

    Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records). Commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.

    Headquartered in Karachi, Pakistan, Pixel Entertainment is involved in the local adaptation and production of international formats for the country’s market.

  3. First-Ever MasterChef Creators Edition Launching in Brazil with YouTube

    Comments Off on First-Ever MasterChef Creators Edition Launching in Brazil with YouTube

    Content powerhouse Banijay Entertainment today confirms MasterChef Creators, a new production from Endemol Shine Brasil, in partnership with YouTube. Echoing Banijay Entertainment’s wider growth in branded entertainment and its efforts to bridge the gap between creators and creatives, the new extension is supported by LATAM Airlines. Comprising three episodes, it will air weekly from 6 May on the MasterChef Brasil YouTube channel.

    A digital warm-up for the show’s upcoming linear season, the series builds on MasterChef Brasil’s significant online presence, uniting six of the country’s top food influencers to recreate iconic dishes in the famous kitchen. Under the supervision of judges Helena Rizzo, Henrique Fogaça, and Erick Jacquin, with hosts Fih and Edu (Diva Depressão channel), the winner will receive a grand prize of R$200,000.

    Mare Leal, Director of Branded Content, Endemol Shine Brasil says: “The success of this format online, with millions of views and interactions, helps MasterChef Brasil expand its business opportunities. Creating this special edition with a major partner like YouTube further strengthens our brand’s journey. Moreover, it is an opportunity for brands to connect with the creators’ audiences and the engaged community of show fans, which in this edition, includes support from LATAM Airlines.” 

    Esly Paiva, Google’s Head of Content Projects, adds: “The partnership between YouTube and Endemol Shine Brasil stems from our Brand Solutions division’s ongoing mission to translate trends, and create relevant initiatives for brands and audiences. By featuring creators as both hosts and contestants in MasterChef Creators, we strengthen their connection with fan communities and the show’s followers. Additionally, we celebrate the growing trend of YouTube content consumption on connected TVs, by leveraging a classic television format. This project gains further strength with LATAM Airlines as a sponsor, recognising the value of the initiative and authentically connecting with the show’s concept, as we will see throughout the episodes.”

    MasterChef is a multi-award-winning cookery format which has been changing lives for decades. Represented internationally by Banijay Entertainment, MasterChef was created by Franc Roddam and has been commissioned in more than 70 markets, with over 700 seasons aired around the world. To-date, MasterChef Brasil has run for 11 successful series on Band, and has enjoyed a number of successful spin-offs including last year’s newest iteration, MasterChef: Dessert Masters. It has also garnered an impressive social media community, attracting more than 25 million people to MasterChef Brasil digital content, with over 668,000 online mentions and over 7 billion organic impressions.

    Endemol Shine Brasil is behind many of the region’s top unscripted and scripted series including The Wall (Globo, Telefe, Chilevisión, Canal 10, Caracol Televisión), All Together Now (Record TV, Caracol Televisión), Deal or No Deal (SBT), Family Food Fight (SBT, Amazon Prime), The Four (Record TV), and Dancing With The Stars (Record TV).

  4. Banijay Entertainment Superbrands, MasterChef and Survivor, Heading to Germany

    Comments Off on Banijay Entertainment Superbrands, MasterChef and Survivor, Heading to Germany

    Banijay Germany (part of content powerhouse Banijay Entertainment) today at MIPCOM Cannes announces its entertainment label, Brainpool, will produce MasterChef and Survivor, in partnership with AcunMedya, for German channel SPORT1.

    MasterChef is a multi-award-winning cookery format which has been changing lives for decades. Setting out to find the nation’s best amateur cook, the show puts contestant’s culinary skills to the test as they battle it out to become crowned champion. Survivor is the original and best adventure reality format, testing the spirit of people who are marooned, with little more than the clothes on their backs and their own animal cunning. As they catch their own food, build their own shelter and order their own society, castaways must compete in increasingly difficult tests of strategy and guile. Combining Brainpool’s extensive local expertise, with Acun Medya’s industry leadership, the companies aim to deliver top-tier content that resonates both locally and globally.

    Shona Fraser, Managing Director Brainpool: “The Banijay Entertainment library is a wealth of bold, entertaining and highly adaptable formats, which we want German audiences to experience. I am personally a huge fan of both Survivor and MasterChef and am delighted they have found a new home with SPORT1 – we can’t wait to start production with Acun Medya and its incredible team!”

    Ebru Atasav Tahranci, ACUNMEDYA Group CEO: “We are very excited to announce our partnership with Brainpool, bringing two powerhouse Banijay Entertainment formats – Survivor and MasterChef – to our channel SPORT1 in Germany. We are delighted for this collaboration that will contribute to SPORT1’s success by delivering exceptional entertainment for our audiences.”

    Represented internationally by Banijay Entertainment, MasterChef was created by Franc Roddam and has been commissioned in more than 70 markets. With over 700 seasons aired around the world, MasterChef, is the world’s most successful cookery television format (Guinness World Records).

    Created by Charlie Parsons, Survivor is a Banijay-owned format.  With 50 adaptations, and over 400 seasons, it is one of the most successful reality formats of all time.

    Brainpool, founded in 1994, is a leading production company in Germany. It boasts an impressive slate of titles including TV Total, Schlag den Star (Beat the Host), Die besten Comedians Deutschlands, NightWash and many more…

    SPORT1 has been 50 percent owned by Acun Medya since the summer, and is looking for successful entertainment and sports entertainment formats as part of an extensive content offensive.

  5. MasterChef: Dessert Masters Hits Sweet Spot for Brazil with First Adaptation

    Comments Off on MasterChef: Dessert Masters Hits Sweet Spot for Brazil with First Adaptation

    Content powerhouse, Banijay Entertainment, today announces Endemol Shine Brasil, a Banijay Entertainment company, will produce MasterChef: Dessert Masters for Brazilian broadcaster, Band. The commisson marks the first international adaptation of the Endemol Shine Australia-created spin-off format. It will air in the market on 19 November 2024. 

    Behind hit shows including MasterChef Australia and Married at First Sight Australia, Endemol Shine Australia’s MasterChef: Dessert Masters is the ninth spin-off of the global hit format. Launching on Network 10 in November 2023, it has already been recommissioned for a second season. Known locally in Brazil as MasterChef Confeitaria, it will premiere on Band in the same year MasterChef Brasil celebrates a decade on-air. The series will be hosted by Ana Paula Padrão with Henrique Fogaça, Helena Rizzo, Diego Lozano, and Erick Jacquin confirmed as judges. 

     MasterChef: Dessert Masters sees the country’s top pastry and dessert chefs go head-to-head in a range of challenging tasks, with the series concluding in the Grand Finale where the final three battle it out to be crowned champion. Promising excellence and high-calibre cuisine, the show blends precision and creativity to serve up drama as a host of professionals put their reputations on the line. 

    Nani Freitas, Chief Executive Officer, Endemol Shine Brasil, says: “Bringing this format to Brazil in the same year we celebrate ten years of MasterChef is a fantastic way to pay tribute to the success of the show here. We look forward to delighting the palate of our viewers with this new adaptation of the much-loved programme.” 

    Lucas Green, Chief Content Officer, Operations, Banijay adds: “Travelling beyond its home-territory of Australia, the MasterChef: Dessert Masters brand is growing its reputation as the home for elite culinary artists in this specialised medium. A celebration of excellence and innovation, this is a great addition to the MasterChef portfolio in Brazil, and we are eager to see the country’s top pastry chefs and chocolatiers in action.” 

    MasterChef: Dessert Masters now joins Banijay Entertainment’s vast catalogue of travelling formats, alongside recent hits like Good Luck Guys, Love Triangle, The Summit and The Fifty; and superbrands MasterChef, Big Brother and Survivor. 

    Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records) and was crowned Spin-Off Superstar in last year’s K7 report. Now commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe. 

    Endemol Shine Brasil is behind many of the region’s top unscripted and scripted series including The Wall (Globo, Telefe, Chilevisión, Canal 10, Caracol Televisión), All Together Now (Record TV and Caracol Televisión), Deal or No Deal (SBT), Family Food Fight (SBT and Amazon Prime), The Four (Record TV), and Dancing With The Stars (Record TV). 

  6. Banijay Forges Strategic Alliance with Ágora Digital Ventures for MasterChef World

    Comments Off on Banijay Forges Strategic Alliance with Ágora Digital Ventures for MasterChef World

    Media and entertainment powerhouse, Banijay, today announces a landmark agreement with Ágora Digital Ventures, the proprietors of the highly successful culinary app, MasterChef World. This strategic collaboration marks a significant step in their partnership, with Banijay securing a substantial stake in the offering.

    The new alliance will accelerate the expansion of MasterChef World into new territories, utilising Banijay’s expansive global reach and profound expertise in the media and entertainment sector. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where MasterChef has been produced.

    With a focus on the ongoing growth of MasterChef World in Spain, the app has already achieved close to 300,000 downloads, showcasing a consistent increase in its user base. Renowned chefs from MasterChef, and regular updates, have significantly enriched the culinary experience for users, positioning this app as a unique all-year-round content and entertainment platform for the brand to interact with its fanbase beyond the show.

    MasterChef is the world’s most successful cooking format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021, aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam, and first launched in 1990, the show is a super brand known and enjoyed around the world. The MasterChef format and finished programmes are represented internationally by Banijay.

  7. MasterChef Hits 70 Markets

    Comments Off on MasterChef Hits 70 Markets

    Media and entertainment powerhouse Banijay today announces global cookery hit MasterChef has reached 70 international adaptations, with two new versions set for Serbia and Malta.

    Serbian broadcaster TV Prva will produce a first season of the world-famous factual entertainment format to air this month, bringing together local amateur cooks all keen to show the country they have what it takes in the kitchen.

    Meanwhile, PBS-owned TVM in Malta will launch a new adaptation of the format in February 2024, with Greatt on board as local producer. Both agreements were brokered by Banijay’s global distribution arm, Banijay Rights.

    Claire Jago, EVP Sales and Acquisitions – EMEA, Banijay Rights, said: “To reach 70 territory commissions is a significant milestone for us at Banijay and we’re incredibly proud this world-beating format continues to grow its influence worldwide. We can’t wait for our Serbian and Maltese production partners to deliver tantalising new versions of this global family favourite.”

    MasterChef is the world’s most successful cookery television format (Guinness World Records) and earlier this year, K7 crowned it the Spin-Off Superstar, with its eighth spin-off, MasterChef: Dessert Masters, launching in Australia last month. Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021 aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam and first launched in 1990, the show is a super brand known and enjoyed around the world.

    The MasterChef format and finished programmes are represented internationally by Banijay.

  8. Banijay Brands Partners with ZURU for MasterChef Mini Range

    Comments Off on Banijay Brands Partners with ZURU for MasterChef Mini Range

    Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces it has partnered with leading toy and consumer goods company, ZURU, to launch a new MasterChef Mini Brands collectables range.

    ZURU is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5bn units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands says:MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.” 

     The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with MasterChef through live experiences such as cruises.

  9. Banijay UK Appoints Leon Wilson as CEO of Shine and Zeppotron

    Comments Off on Banijay UK Appoints Leon Wilson as CEO of Shine and Zeppotron

    Ex Talkback and Thames Managing Director and Co-Founder of Great Scott Media, Leon Wilson, has been appointed by Banijay UK CEO Patrick Holland as CEO of Shine and Zeppotron.

    This announcement follows the news earlier this month regarding Shine TV’s Managing Director Jon Swain’s decision to step down from his role at the end of the year.

    This overarching, executive role is tasked with the management of Shine, developing and broadening the range of its original IP, as well as overseeing its established slate including BBC’s MasterChef super-brands, Hunted and Celebrity Hunted and new Channel 4 streaming hit, Banged Up.

    Leon will work with Creative Director Tim Whitwell, MasterChef Executive Producer David Ambler and the wider Shine team as the company continues to expand across streamers and broadcasters within factual, reality and entertainment.

     Meanwhile, Zeppotron Managing Directors Ruth Phillips and Peter Holmes will work closely with Leon as they push into the streamer market and establish their exciting new slate of comedy/ents/reality formats to sit alongside their existing much loved brands such as BBC One’s Would I Lie to You? and Channel 4’s 8 Out of 10 Cats Does Countdown.

    Patrick Holland, CEO Banijay UK said of the appointment; “As well as being a brilliant creative, Leon has phenomenal amounts of energy, enthusiasm, and insight.  I’m so delighted that he’s chosen Banijay for the next chapter of his impressive career and I know that the teams in Shine and Zeppotron will benefit greatly from his expertise.”

    Leon Wilson added; “I can’t wait to start in this new role and work with the fantastically talented teams at Shine and Zeppotron. I love prisons, being hunted, eating, lying and four fifths of cats … as well as winning new commissions. It’s literally a dream come true.”

    Leon was Managing Director of Talkback, followed by Managing Director of a combined Talkback and Thames between 2013 and 2019.

    During this time, he consistently grew the businesses’ turnover and won a raft of new business;  creating, selling and overseeing shows including Too Hot to Handle (Netflix), Harry’s Heroes: The Full English (ITV1), multiple Leigh Francis projects (Celebrity Juice, Through The Keyhole, and The Keith & Paddy Picture Show), Alan Carr’s Epic Gameshow (ITV), Jon Richardson’s Ultimate Worrier (Dave) and Your Face or Mine (Comedy Central).

    Most recently, Leon founded Great Scott Media with Ed Sleeman backed by All3 Media. The indie quickly grew a yearly turnover to £14m, with commissions including Love Trap (C4) and 10-part Netflix reality series Dated & Related. Earlier in his career, Leon worked on The Graham Norton Show, Dame Edna, Fantasy Football and The Friday Night Project.

    Leon takes up the role at the end of the month and will report to Patrick Holland.

  10. Banijay Brands Extends MSC Cruises’ MasterChef Partnership

    Comments Off on Banijay Brands Extends MSC Cruises’ MasterChef Partnership

    Banijay Brands, the commercial arm of content powerhouse Banijay, today announces it has extended its partnership with MSC Cruises, the Swiss-based world’s largest privately-owned cruise company, for its immersive entertainment MasterChef experiences.

    The MasterChef at Sea and MasterChef at Sea Juniors onboard cooking programmes mirror the global TV phenomenon, incorporating elements of the most popular iterations of the show from around the world. Participants of all ages have the opportunity to put their culinary skills to the test against other guests in a two-stage competition, guaranteed to keep the entire family entertained.

    Alice Bernadi, Director of International Brand Licensing, Banijay Brands, says: MasterChef is a timeless brand with enduring popularity on-screen and beyond, and an ever-growing, global portfolio of products and experiences. An iconic and globally-loved show, the onboard programmes have proven incredibly successful with guests, and we are pleased to continue our partnership with MSC Cruises.”

    Steve Leatham, Global Head of Entertainment at MSC Cruises, says: “We are delighted to further extend our partnership with MasterChef at Sea, a globally recognised brand, combining our passion for food with entertainment and continuing our commitment to offer enriching and immersive experiences for our guests of all ages.”

    Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay.  The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 56 productions in 2022 – its best year yet. Crowned the most successful cookery television format by Guinness World Records, over 60 adaptations have aired in 250+ different territories.

  11. Banijay Owned Endemol Shine Brasil Celebrates 15 Years

    Comments Off on Banijay Owned Endemol Shine Brasil Celebrates 15 Years

    Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.

    A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.

    The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.

     Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.

     Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.

    In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.

    Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.

    “We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”

    Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views

    Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.

  12. Banijay Brands Cooks Up MasterChef Match-3 Mobile Game

    Comments Off on Banijay Brands Cooks Up MasterChef Match-3 Mobile Game

    Banijay Brands, the commercial arm of international content producer and distributor Banijay, today announces the full launch of new mobile game, MasterChef: Cook & Match, in partnership with developer, Qiiwi Games.

    Available to download for free on iOS and Android, MasterChef: Cook & Match is a match-3 puzzle game with a story driven narrative. The game takes players through the trials and tribulations of the MasterChef competition, from entering the doors for the first time, all the way through to the grand final. Along the way, players must complete match-3 puzzles to progress and present their dishes to the judges.

    Lex Scott, Commercial Director, Banijay Brands says: MasterChef is an iconic brand which is known to millions around the world. The unique combination of gameplay and storytelling in MasterChef: Cook & Match will appeal to fans of the show and avid mobile gamers alike.”

    Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay.  The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 49 productions in 33 territories airing last year alone. Crowned the most successful cookery television format by Guinness World Records, there have been more than 60 local versions to-date, over 10,000 episodes and last year MasterChef aired its 500thseason worldwide.

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. In addition to gaming, millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

    MasterChef: Cook & Match is available now to download at:

    Google Play

    Apple App Store