Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: MasterChef

  1. Banijay Forges Strategic Alliance with Ágora Digital Ventures for MasterChef World

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    Media and entertainment powerhouse, Banijay, today announces a landmark agreement with Ágora Digital Ventures, the proprietors of the highly successful culinary app, MasterChef World. This strategic collaboration marks a significant step in their partnership, with Banijay securing a substantial stake in the offering.

    The new alliance will accelerate the expansion of MasterChef World into new territories, utilising Banijay’s expansive global reach and profound expertise in the media and entertainment sector. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where MasterChef has been produced.

    With a focus on the ongoing growth of MasterChef World in Spain, the app has already achieved close to 300,000 downloads, showcasing a consistent increase in its user base. Renowned chefs from MasterChef, and regular updates, have significantly enriched the culinary experience for users, positioning this app as a unique all-year-round content and entertainment platform for the brand to interact with its fanbase beyond the show.

    MasterChef is the world’s most successful cooking format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021, aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam, and first launched in 1990, the show is a super brand known and enjoyed around the world. The MasterChef format and finished programmes are represented internationally by Banijay.

  2. MasterChef Hits 70 Markets

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    Media and entertainment powerhouse Banijay today announces global cookery hit MasterChef has reached 70 international adaptations, with two new versions set for Serbia and Malta.

    Serbian broadcaster TV Prva will produce a first season of the world-famous factual entertainment format to air this month, bringing together local amateur cooks all keen to show the country they have what it takes in the kitchen.

    Meanwhile, PBS-owned TVM in Malta will launch a new adaptation of the format in February 2024, with Greatt on board as local producer. Both agreements were brokered by Banijay’s global distribution arm, Banijay Rights.

    Claire Jago, EVP Sales and Acquisitions – EMEA, Banijay Rights, said: “To reach 70 territory commissions is a significant milestone for us at Banijay and we’re incredibly proud this world-beating format continues to grow its influence worldwide. We can’t wait for our Serbian and Maltese production partners to deliver tantalising new versions of this global family favourite.”

    MasterChef is the world’s most successful cookery television format (Guinness World Records) and earlier this year, K7 crowned it the Spin-Off Superstar, with its eighth spin-off, MasterChef: Dessert Masters, launching in Australia last month. Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021 aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam and first launched in 1990, the show is a super brand known and enjoyed around the world.

    The MasterChef format and finished programmes are represented internationally by Banijay.

  3. Banijay Brands Partners with ZURU for MasterChef Mini Range

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    Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces it has partnered with leading toy and consumer goods company, ZURU, to launch a new MasterChef Mini Brands collectables range.

    ZURU is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5bn units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.” 

     The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with MasterChef through live experiences such as cruises.

  4. Banijay UK Appoints Leon Wilson as CEO of Shine and Zeppotron

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    Ex Talkback and Thames Managing Director and Co-Founder of Great Scott Media, Leon Wilson, has been appointed by Banijay UK CEO Patrick Holland as CEO of Shine and Zeppotron.

    This announcement follows the news earlier this month regarding Shine TV’s Managing Director Jon Swain’s decision to step down from his role at the end of the year.

    This overarching, executive role is tasked with the management of Shine, developing and broadening the range of its original IP, as well as overseeing its established slate including BBC’s MasterChef super-brands, Hunted and Celebrity Hunted and new Channel 4 streaming hit, Banged Up.

    Leon will work with Creative Director Tim Whitwell, MasterChef Executive Producer David Ambler and the wider Shine team as the company continues to expand across streamers and broadcasters within factual, reality and entertainment.

     Meanwhile, Zeppotron Managing Directors Ruth Phillips and Peter Holmes will work closely with Leon as they push into the streamer market and establish their exciting new slate of comedy/ents/reality formats to sit alongside their existing much loved brands such as BBC One’s Would I Lie to You? and Channel 4’s 8 Out of 10 Cats Does Countdown.

    Patrick Holland, CEO Banijay UK said of the appointment; “As well as being a brilliant creative, Leon has phenomenal amounts of energy, enthusiasm, and insight.  I’m so delighted that he’s chosen Banijay for the next chapter of his impressive career and I know that the teams in Shine and Zeppotron will benefit greatly from his expertise.”

    Leon Wilson added; “I can’t wait to start in this new role and work with the fantastically talented teams at Shine and Zeppotron. I love prisons, being hunted, eating, lying and four fifths of cats … as well as winning new commissions. It’s literally a dream come true.”

    Leon was Managing Director of Talkback, followed by Managing Director of a combined Talkback and Thames between 2013 and 2019.

    During this time, he consistently grew the businesses’ turnover and won a raft of new business;  creating, selling and overseeing shows including Too Hot to Handle (Netflix), Harry’s Heroes: The Full English (ITV1), multiple Leigh Francis projects (Celebrity Juice, Through The Keyhole, and The Keith & Paddy Picture Show), Alan Carr’s Epic Gameshow (ITV), Jon Richardson’s Ultimate Worrier (Dave) and Your Face or Mine (Comedy Central).

    Most recently, Leon founded Great Scott Media with Ed Sleeman backed by All3 Media. The indie quickly grew a yearly turnover to £14m, with commissions including Love Trap (C4) and 10-part Netflix reality series Dated & Related. Earlier in his career, Leon worked on The Graham Norton Show, Dame Edna, Fantasy Football and The Friday Night Project.

    Leon takes up the role at the end of the month and will report to Patrick Holland.

  5. Banijay Brands Extends MSC Cruises’ MasterChef Partnership

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    Banijay Brands, the commercial arm of content powerhouse Banijay, today announces it has extended its partnership with MSC Cruises, the Swiss-based world’s largest privately-owned cruise company, for its immersive entertainment MasterChef experiences.

    The MasterChef at Sea and MasterChef at Sea Juniors onboard cooking programmes mirror the global TV phenomenon, incorporating elements of the most popular iterations of the show from around the world. Participants of all ages have the opportunity to put their culinary skills to the test against other guests in a two-stage competition, guaranteed to keep the entire family entertained.

    Alice Bernadi, Director of International Brand Licensing, Banijay Brands, says: “MasterChef is a timeless brand with enduring popularity on-screen and beyond, and an ever-growing, global portfolio of products and experiences. An iconic and globally-loved show, the onboard programmes have proven incredibly successful with guests, and we are pleased to continue our partnership with MSC Cruises.”

    Steve Leatham, Global Head of Entertainment at MSC Cruises, says: “We are delighted to further extend our partnership with MasterChef at Sea, a globally recognised brand, combining our passion for food with entertainment and continuing our commitment to offer enriching and immersive experiences for our guests of all ages.”

    Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay.  The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 56 productions in 2022 – its best year yet. Crowned the most successful cookery television format by Guinness World Records, over 60 adaptations have aired in 250+ different territories.

  6. Banijay Owned Endemol Shine Brasil Celebrates 15 Years

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    Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.

    A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.

    The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.

     Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.

     Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.

    In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.

    Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.

    “We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”

    Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views. 

    Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.

  7. Banijay Brands Cooks Up MasterChef Match-3 Mobile Game

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    Banijay Brands, the commercial arm of international content producer and distributor Banijay, today announces the full launch of new mobile game, MasterChef: Cook & Match, in partnership with developer, Qiiwi Games.

    Available to download for free on iOS and Android, MasterChef: Cook & Match is a match-3 puzzle game with a story driven narrative. The game takes players through the trials and tribulations of the MasterChef competition, from entering the doors for the first time, all the way through to the grand final. Along the way, players must complete match-3 puzzles to progress and present their dishes to the judges.

    Lex Scott, Commercial Director, Banijay Brands says: “MasterChef is an iconic brand which is known to millions around the world. The unique combination of gameplay and storytelling in MasterChef: Cook & Match will appeal to fans of the show and avid mobile gamers alike.”

    Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay.  The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 49 productions in 33 territories airing last year alone. Crowned the most successful cookery television format by Guinness World Records, there have been more than 60 local versions to-date, over 10,000 episodes and last year MasterChef aired its 500thseason worldwide.

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. In addition to gaming, millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

    MasterChef: Cook & Match is available now to download at:

    Google Play

    Apple App Store

  8. Banijay Rights Turns to Tubular Labs for Video Intelligence Across its Global Portfolio of Programming

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     Tubular Labs, the leader in global social video intelligence and measurement, today announces a partnership with Banijay Rights, the global distribution arm of TV production powerhouse Banijay.

    With a multi-genre portfolio of over 130,000 hours of standout programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment.The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

    With hundreds of hours of content being uploaded every minute, media distribution companies like Banijay Rights are best prepared to utilize Tubular’s massive data set at scale to better understand and plan against viewing behaviors and larger cultural trends. Tubular provides unique insight into the value of Banijay Rights’ audience through CPM measurement, unlocking the knowledge needed to scale social video investment globally.

    “Tubular’s video intelligence platform is a key piece of Banijay Rights’ overall strategy to expand its global footprint in the digital space and consolidate our position as a market leader, better preparing us for identifying key trends across other means of digital distribution including FAST channels,” said Shaun Keeble, VP Digital, of Banijay Rights.

    With Tubular, Banijay Rights gains greater visibility into the cultural impact of its international content encompassing titles from Banijay’s 120+ in-house labels and a number of third-party producers across drama, comedy, entertainment, documentary, reality and family genres, along with theatrical programming. Measuring how its content stacks up versus its own videos and competitive media properties fuels smart decision-making for Banijay that increases content importance for advertisers and audiences alike. Below are some examples of insights gathered from Tubular Labs:

    • Banijay’s Mr Bean channel ranks among the top 10 British Entertainment creators on YouTube (May 2022). Across all Mr Bean channels, Banijay garnered 2.7B views on YouTube and 3.3B views on Facebook in the last 365 days.

    • The top Mr Bean video alone has received more than 300M views, which makes it one of the top 15 most watched Facebook videos uploaded that year.

    • Another popular Banijay channel, MasterChef World, is currently the #2 global Food & Drink media creatorbased on YouTube views (May 2022). Across all MasterChef channels, the videos reached more than 3B views on YouTube in the last 365 days.

    • MasterChef’s videos about regional cuisine are performing particularly well, compared to the category benchmark: MasterChef’s regional cuisine videos gathered 262k views per video in the first 30 days after upload, vs. the category benchmark of Food & Drink media creators with 154k V30 views.

     

    • Survivor is the #1 most viewed entertainment channel in Turkey (May 2022) with over 100M views. In the last 365 days, the channel reached 1.1B views on YouTube.

    “On a global scale viewing behavior, programming and trends are shifting as more and more audiences move to social and connected TV formats to get their entertainment. This shift creates a need for publishers, distributors, and brands to change the way they measure and deliver programming to audiences,” said Greg Coleman, CEO of Tubular Labs. “Banijay Rights is responding to the evolution of culture and its impact on media and entertainment with video intelligence as a key ingredient in its next chapter of growth.”

  9. Brazil Stirs Up MasterChef Senior for Band

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    Endemol Shine Brasil, a Banijay company, today announces that brand new iteration, MasterChef Senior, known locally as MasterChef+, is set for Band. The commission follows the success of the MasterChef Senior specials, produced by Shine Iberia for La 1.

    The latest MasterChef spin-off showcases the culinary skills of the older generation, and is a celebration of their experience, resilience, and knowledge. The novice chefs aged 60 and above take to the infamous MasterChef kitchen to battle it out and create food to impress even the harshest critics. This commission follows the recently announced new iteration MasterChef: Young Talent, coming soon to Denmark and Norway.

    Nani Freitas, CEO Endemol Shine Brasil adds: “The older generation will be able to show all their knowledge and passion for gastronomy, in addition to proving that the quality of their cuisine is extremely high. Only time will tell who will take home the MasterChef+ trophy. I’m very excited that Brazil will now have four different versions of MasterChef!”

    Lucas Green, Global Head of Content Operations at Banijay comments: “Originally created by Shine Iberia at a time where we saw significant isolation in older generations due to the global pandemic, MasterChef Senior is a warm and wonderful celebration of family and cooking. MasterChef is an inclusive format that champions accessibility and talent from budding chefs old or young, and the addition of MasterChef Senior to our growing portfolio is testament to our innovative creatives who constantly explore new ways to expand the brand.”

    Originally created by Franc Roddam, MasterChef is the most successful cookery television format (Guinness World Records), with 64 local versions to-date. MasterChef consistently attracts phenomenal audiences globally; most recently in Brazil the MasterChef season nine premiere was watched by over three million people and the hashtag #MasterChefbr was used 173 million times.

    Originally airing as standalone specials in 2020 and 2021, MasterChef Senior in Spain, exceeded the slot average by over 60%.

    The MasterChef format and finished programmes are represented internationally by Banijay.

  10. Banijay’s MasterChef Cooks Up Brand-New Iteration MasterChef: Young Talent

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    Banijay today announces that Viaplay Group has ordered first seasons of MasterChef: Young Talent in Denmark (MasterChef, De Unge Talenter) and Norway (MasterChef, Unge Talenter), produced by Banijay companies Metronome (Denmark) and Nordisk Banijay (Norway).

    The new iteration of the hit culinary format showcases promising chefs aged 13 – 18, who will have their culinary skills honed throughout the competition in a celebration of talent and regional gastronomic excellence. Each week under the eye of expert judges, the contestants will be faced with several tasks, and must produce exceptional food. The series culminates in one chef being crowned the MasterChef: Young Talent winner.

    This follows the news that Viaplay are bringing Celebrity MasterChef to the Netherlands for the first time this autumn, produced by SimpelZodiak, a Banijay Benelux company.

    Lucas Green, Global Head of Content Operations at Banijay: “This exciting spin-off will showcase a new demographic of talent and equip a future generation of chefs with the best tools and experiences. It is the perfect example of MasterChef’s constant evolution as a format, and with Metronome and Nordisk Banijay building on their successful credits, audiences are set for some fantastic new MasterChef moments.”

     

    Kenneth Kristensen, SVP Non Scripted Content at Viaplay Group says: “MasterChef is an incredibly popular format for both young and old, and we are very proud to have the format on Viaplay. We were convinced that there are also many talented young people who can impress and surprise in the kitchen, and this assumption has been more than true. We are looking forward to showing our viewers MasterChef: Young Talent on Viaplay as the young talented chefs have excelled beyond all expectations. It’s always exciting to develop current formats, and here’s a super great example of a completely obvious spinoff.”

    MasterChef: Young Talent is the latest spin-off from the world’s most successful cookery television format which also includes Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, MasterChef Senior and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25. Created by Franc Roddam, the show is produced in over 60 territories and celebrated its 500th series globally in 2021, with 49 productions airing in 33 territories last year. An international ratings hit, the current season of MasterChef in Denmark has seen strong ratings, with its debut exceeding the slot average by 110%+. Elsewhere, the recent finale of Argentina’s first ever Celebrity MasterChef peaked at an incredible 82.3% audience share.

    Nordisk Banijay, led by Erlend Hernø Røeggen, is well-known for producing top entertainment shows in the market. MasterChef: Young Talent will sit alongside 71 Degrees North, All Against 1 and Strictly Come Dancingin its slate.

    Headed up by Tina Christensen, Metronome boasts a strong portfolio producing both internationally known formats such as, LEGO® Masters, Hunted, The Block, Ex on the Beach and All Against 1. As well as creating its hit own IP such as Alone Together and Surviving the Wilderness.

  11. Banijay Brands Unveils Slate for Licensing Expo

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    Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s Cat; and British icon Mr Bean.

     

    Banijay Brands is co-sponsor of this year’s Licensing Expo opening party, which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.

    In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.

     

    Owain Walbyoff, Chief Commercial Officer, Banijay says: “We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands. Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”

    Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres from scripted to entertainment.

    Award-winning anthology Black Mirror explores themes of contemporary techno-paranoia. Available on Netflix globally, the series, created by Charlie Brooker, boasts a stellar fanbase with numerous industry accolades including Emmy’s, International Emmy’s, BAFTA Craft Awards and a Rose d’Or.

    Peaky Blinders is the award-winning crime drama that is sold to more than 180 countries, airing on BBC One in the U.K. and widely available internationally on Netflix. The final season will be launching in the U.S. and other international markets from 10th June. The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. Brand-owner and series producer Caryn Mandabach Productions recently announced an immersive theatre show and a first-of-its-kind dance theatre show which will run through to 2023.

    Simon’s Cat is one of the biggest YouTube sensations of recent years. From a single free-to-air, two-minute cartoon, it has gone on to become a major global success, with not only 1.3bn views and 5.7 million subscribers on YouTube but also over 15m followers and over 1bn views across social media too.

     

    MasterChef is the most travelled food format, last year celebrating 500 seasons airing globally since its 2005 reboot. With more than 65 local versions aired in over 200 countries, the MasterChef brand is respected and recognised all around the world.

    Adventure-reality stalwart Survivor was last year ranked #1 Best Reality Show of All Time by Variety magazine. One of the most watched formats around the world, last year was its most successful to-date with 24 productions.

    The global game show phenomenon Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally. A ground-breaking show known all around the world, contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.

     

    Action-packed family entertainment brand Wipeout has won the world over with its zany crashes, smashes and hilarious mud splashes. Following the success of the recent U.S. reboot, which was the No. 1 unscripted series on cable, the John Cena and Nicole Byer fronted version has been renewed for a new season. Wipeout continues to grow a substantial digital audience with over 10 million active followers worldwide across Twitter, Instagram, Facebook and YouTube.

    Banijay is home to a raft of homes and interiors titles including the award-winning Your Home Made Perfect, Your Garden Made Perfect and the Alan Carr hosted Interior Design Masters. From the use of cutting-edge technology and VR to the competitive world of interior design, these increasingly popular brands are synonymous with innovative and stylish transformations.

     

    Mr. Bean is a globally loved animation that has been in continual distribution for over 30 years. A pioneer for Banijay, the brand recently became the company’s first activation in the Metaverse with a Mr Bean NFT drop. The brand has amassed a huge digital following across a number of platforms with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

  12. MasterChef Whips Up New Deals

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    Banijay Brands today announces further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.

     

    Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.

     

    In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online. ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens. Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”

     

    Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.

     

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.