Jarowskij Puts Celebrities Through Climate BootcampComments Off on Jarowskij Puts Celebrities Through Climate Bootcamp
Banijay today announces Jarowskij, part of Banijay Nordic, will produce Climate Bootcamp for broadcast on SVT and UR (Swedish Educational Broadcasting Company).
The 6 x 28’ series sees a group of celebrities address the area of their lives having the most detrimental impact on the planet. Whether it be travel, consumption or simply just their attitude, this group will attend a camp to retrain themselves and learn why they must act now. Equipped with the knowledge and necessary skills, the celebrities will then have to maintain it in their everyday lives. Can they reduce their climate score, or will they revert to their old ways?
Iréne Lindblad, CEO at Jarowskij says: “Protecting our planet for future generations is incredibly important to us and in the midst of the Cop26 conversation, the world’s attention is on the climate emergency. The amazing talent associated with Climate Bootcamp highlight the small changes the individual can make and is just one example of the importance Banijay and its labels are placing on positive change.”
Margretha Eriksson, Program Director, UR Swedish Educational Broadcasting Company comments:“Climate Bootcamp is part of our commitment to educating and inspiring Swedish audiences of all ages to be more sustainable – from young children wanting to learn about nature and how to take care of our planet, to grown-ups struggling with anxiety around climate change. Our belief and ambition is that this show will give the audience the knowledge, support and hope they need to start to change their everyday life for the better.”
James Townley, Global Head of Content Development at Banijay adds: “Sustainability and the impact of climate change is central to our industry right now as it should be. Banijay, like its peers, is proactive in reducing its carbon footprint and overall impact on the environment, both corporately and on-set. New shows like Climate Bootcamp align with our wider core values and demonstrate our commitment to delivering content that entertains and educates.”
Jarowskij’s Climate Bootcamp is the latest eco-format emerging from the Banijay catalogue. The 2020 premiere of Mastiff Denmark’s documentary, Wild Wonderful Denmark, showcased the regions flora and fauna, from its forests to urban nature. And, the recent launch of RDF Television’s, Shop Well for the Planet? for BBC One, sees legacy brands Shop Well for Less? and Eat Well for Less? combine to help people live an affordable, greener lifestyle.
Banijay commits to promoting a responsible working environment, encouraging healthy living and sustainable behaviours, driving down the use of single-use plastics and food waste across all productions. Super brands like Big Brother, MasterChef, Family Food Fight and Ready Steady Cook are instrumental to continuing to push sustainability; for instance, over 75% of MasterChef productions now donate leftover food to charity.