Tag Archive: Macarena Rey

  1. Shine Iberia, Portugal, Strengthens Leadership with new Managing Director

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    Banijay Iberia, part of media and entertainment powerhouse, Banijay, today announces a senior promotion at Shine Iberia in Portugal, with Helder Marques promoted to take up a new role of  Managing Director.

     In this all-new position, Marques will oversee all of Shine Iberia Portugal’s output, which on average sees ten formats produced each year. He will report to Macarena Rey, CEO of Shine Iberia, Spain and Portugal, and Endemol Portugal.

     Marques has played a key role in the success of Shine Iberia in Portugal, having served as an Executive Producer with credits including MasterChef Portugal, The Voice Portugal, Hell’s Kitchen and Missao:100% Português. He first joined the company in 2012 as a Production Manager, having previously worked at Endemol producing Big Brother and Fear Factor, among others. Prior to Endemol, he was part of the founding team at CBV Produções Televisivas, where he led shows like Quem Quer Ser Milionário – Who Wants to Be a Millionaire, Top Chef and A Voz de Portugal – The Voice for RTP, as well as Atreve-te a Cantar and À Procurando Sonho for SIC.

     Macarena Rey, CEO of Shine Iberia comments: “For more than a decade, Helder has demonstrated outstanding management skills, effective problem-solving and he has solid experience as an executive producer. Creating this new role reflects Shine Iberia’s ambition for continued, sustained growth in Portugal. I firmly believe that in this new professional challenge as Managing Director, Helder will continue to achieve excellent results here.”

     Helder Marques says: “Embracing this new challenge is a very important milestone in my professional career, but above all, I’m excited to further demonstate a great commitment to the Shine Iberia Portugal team, which I have been part of for more than a decade. I know that, together, we will continue to innovate and strengthen the production of content for Portuguese television, and for global streaming platforms.”

     Since 2012, Shine Iberia has created great television hits in Spain and Portugal, producing home-grown content, as well as local adaptations from Banijay’s diverse catalogue and those from third-party companies. Multi-award-winning entertainment and factual formats like MasterChef, MasterChef Junior, Celebrity MasterChef and Anything Goes, alongside hits like Sewing Bee and The Voice Portugal, engage television audiences and critics and have proven social media success. Shine Iberia recently moved into scripted programming with the biopic Bosé, a collaboration with Elefantec Global and Legacy Rock for Paramount+.

  2. Shine Iberia and Telemadrid Unite the Nation with Vidas de Cine

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    Banijay today announces Shine Iberia, a Banijay Iberia company, will produce Vidas de Cine (Open Air Cinema)in collaboration with Telemadrid.


    A homage to the inhabitants of Madrid, Vidas de Cine will capture testimonies and stories from every district. The beloved actor and presenter, Florentino Fernández, will travel around Madrid speaking to communities and discovering anonymous stories which capture the essence of those living in the Spanish capital. The city is then invited to an outdoor screening to watch the compilation. From anecdotes of resilience to recognising a key individual, the audience will get an authentic insight into the lives of their relatives, friends, and neighbours.


    Macarena Rey, CEO of Shine Iberia says: “The extracts showcased in Vidas de Cine are moving and emotional. By seeing the city through the eyes of others, the audience are reminded of the community of which they are part. Our lives can be so consuming, sometimes you forget to take time to appreciate and listen to those around you, and this show is all about celebrating that.”


    James Townley, Global Head of Content Development at Banijay comments: “This is a truly heart-warming show, that not only brings communities back together but also celebrates the incredible people within them.  These nostalgic and highly emotional moments are something we can all relate to and, following the last 18 months, feel even more poignant.”


    Banijay Rights holds distribution rights for Vidas de Cine which will broadcast on Telemadrid later this year.

  3. Banijay Further Builds LEGO® Masters Success with Two New European Deals

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    Banijay today announces LEGO Masters has been picked up in two new European markets, with the format now to sold to 13 broadcasters and counting.


    Spanish broadcaster Atresmedia has ordered a first series run from Banijay Iberia’s Shine Iberia, whilst TV 2 has commissioned the debut Norwegian adaptation from Mastiff Norway.


    Shine Iberia has launched its casting call for the hit entertainment format which sees pairs compete against each other to create the most awe-inspiring designs, brick models and wow the judges.  Production is also underway in Norway for TV 2, where its first-ever winner will be crowned by presenter and the 2010 Eurovision final host, Erik Solbakken, who will host the local production.


    LEGO Masters is a firm hit globally, with these commissions following a popular first primetime season in Germany which achieved an average 14.2% market share compared to the channel’s average of 10.6%. The show also launched in the home of LEGO, Denmark, where the first five episodes of season one achieved a 40.2% share.


    LEGO Masters was originally created by Tuesday’s Child Television and The LEGO Group, with Banijay serving as the exclusive format and finished tape distributor globally.


    Lucas Green, Global Head of Content Operations at Banijay comments: “There continues to be an ongoing trend for entertaining, warm and joyful viewing and this is central to the popularity of LEGO Masters. This format is a tried and tested ratings winner in major markets, delivering a broad co-viewing audience to broadcaster around the world.”


    Shine Iberia produces award-winning entertainment across both Spain and Portugal. Recent credits include MasterChef, Prodigies and The Voice Portugal, which recently won Best Entertainment Programme at the Impala de Televisão 2021 Awards.


    One of the largest production companies in Norway, Mastiff Norway has enjoyed great success with programmes such as The Best Singers, Paradise Hotel and Crime Scene Norway.

  4. Banijay’s Don’t Forget the Lyrics Heads to Portugal for the First Time

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    Shine Iberia, a Banijay company confirms it is bringing Não te Esqueças da Letra (Don’t Forget the Lyrics) to Portugal in a first series deal with RTP1.


    Presented by João Paulo Rodrigues, the musical game show will air in Portugal on Saturday evenings from this spring. Singing ability plays no part in this entertainment series, instead it is all about correctly remembering the words to hit songs to win a life-changing cash prize.  Contestants choose from different genres and decades, and take to the stage and sing-along with the studio band as the lyrics are displayed. But will they have what it takes when the music stops? Or will they forget the lyrics?

    Originally created in the US, Banijay format Don’t Forget the Lyrics first aired in 2007 and has been adapted in over 25 countries. The format is a long-running hit in France, produced by Air Productions and celebrating 5000 episodes on France 2 this spring.


    Lucas Green, Global Head of Content Operations, Creative Networks at Banijay says: “Don’t Forget the Lyrics is the epitome of feel good-entertainment which is incredibly popular right now. As we celebrate 5000 episodes in France, it is great to be bringing the show to new markets and we firmly believe other broadcasters will be interested in the mixture of game and music the format offers.”


    Macarena Rey, CEO Shine Iberia comments: “We are excited to create a local version of this uplifting format which the whole family can enjoy together. The home of Fado, Portugal has always enjoyed a booming music scene and Don’t Forget the Lyrics promises to create the fun, party atmosphere many viewers are craving.”


    Shine Iberia, a Banijay company, is behind numerous non-scripted hits airing across Spain and Portugal. Currently on-air in Portugal is the country’s first local version of All Together Now, along with entertainment hit such as Hell’s Kitchen and The Voice Kids.


    Multi award-winning formats from Shine Iberia include MasterChef, MasterChef Junior and MasterChef Celebrity, alongside Sewing Bee, The Island, Anything Goes, Hunted, MasterChef Portugal, D’Improviso, The Voice Portugal, The Voice Kids, Kitchen Nightmares and I Love Portugal.