Tag Archive: Lex Scott

  1. Banijay Brands Confirms UK Version of Big Brother: The Game

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    Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces the popular mobile reality title, Big Brother: The Game, has been released as a localised version in the UK. Big Brother returned to UK screens, Sunday 8th October, launching across ITV1, STV, ITV2 and ITVX.

    Developed by leading studio 9th Impact, the game, which is also in its third instalment, has captivated over half a million players, offering the opportunity to experience the thrill of living in iconic Big Brother houses; auditioning, competing in challenges, and forming virtual alliances to navigate the pitfalls of housemate nominations and evictions.

    The UK game, supported by ITV, will run until 30th June 2024. The skill of the game is social, psychological, and interpersonal, and there is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000.

    Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “We have seen a growing community of fans of this ground-breaking game, since the first launch in 2020. To now launch a UK specific version, alongside its eagerly awaited return to screens, supported by ITV, is testament to the strength of the game and the power of the Big Brother brand.”

    Mark Quick, Director, 9th Impact added: “Big Brother is iconic, and it’s a delight to be able to bring this title to more fans around the world. We’re extremely passionate about delivering a game experience that reflects what the fans love so much about the show.”

    Banijay’s Big Brother format has had 67 adaptations, broadcast across 72 countries, with over 550 seasons and 36,000 episodes.

    In the UK Big Brother is produced by Banijay’s Initial. It is commissioned for ITV2 and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe, and Peter Tierney, Commissioning Editor, Reality. It is overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson. Big Brother will be executive produced by Colin Whitaker, Jess Thomas and Matt Green for Initial. Big Brother: Late & Live will be executive produced by Rhe-an Archibald for Initial.

  2. Extreme Makeover: Home Edition Mobile Game Launches Globally

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    Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, in partnership with game developer and publisher Qiiwi Games, today announces the global launch of match 3 mobile game Extreme Makeover: Home Edition.

    The new game, based on Banijay’s global renovation series, is now available worldwide on iOS and Android devices. Extreme Makeover: Home Edition is an ad-free, online title, combining exciting match 3 puzzles, with the narrative of the format, allowing players to create dream houses for the families of the game. The original US host, Ty Pennington, features throughout, guiding players at each stage of the renovation game, letting them show off their skills in home design, tend to gardens and much much more!

    Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay. The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand, and will appeal to fans of the show and gamers alike, with its modern match 3 puzzles  and clever integration of the iconic format.”

     

    Erik Dale Rundberg, CEO at Qiiwi Games, comments: “The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s Extreme Makeover: Home Editionformat, which involves captivating narratives and a large selection of renovation and decorating options for players to manage.

    The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping – all completed within a week. Created by Endemol Shine North America, part of Banijay, the format, which has been produced in 13 territories, is represented internationally by Banijay. A new version is being developed for ABC in the US by Endemol Shine North America and Hello Sunshine, with Clea Shearer and Joanna Teplin, co-founders of the global lifestyle brand, The Home Edit, hosting. Extreme Makeover: Home Edition is also active in Belgium and Romania.

  3. Banijay Brands Cooks Up MasterChef Match-3 Mobile Game

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    Banijay Brands, the commercial arm of international content producer and distributor Banijay, today announces the full launch of new mobile game, MasterChef: Cook & Match, in partnership with developer, Qiiwi Games.

    Available to download for free on iOS and Android, MasterChef: Cook & Match is a match-3 puzzle game with a story driven narrative. The game takes players through the trials and tribulations of the MasterChef competition, from entering the doors for the first time, all the way through to the grand final. Along the way, players must complete match-3 puzzles to progress and present their dishes to the judges.

    Lex Scott, Commercial Director, Banijay Brands says: MasterChef is an iconic brand which is known to millions around the world. The unique combination of gameplay and storytelling in MasterChef: Cook & Match will appeal to fans of the show and avid mobile gamers alike.”

    Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay.  The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 49 productions in 33 territories airing last year alone. Crowned the most successful cookery television format by Guinness World Records, there have been more than 60 local versions to-date, over 10,000 episodes and last year MasterChef aired its 500thseason worldwide.

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. In addition to gaming, millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

    MasterChef: Cook & Match is available now to download at:

    Google Play

    Apple App Store

  4. 9th Impact and Tilting Point Partner for Big Brother: The Game II

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    Banijay Brands today announces it will extend its deal with award-winning game development studio, 9th Impact, for the globally interactive Big Brother mobile game. 9th Impact has partnered with leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II.

     

    The multiplayer online reality TV game is available worldwide for Apple and Android devices and PC download. With a life-changing prize fund up for grabs, players can become virtual housemates, experiencing life as a Big Brother contestant. They must make strategic choices to remain in the house and ultimately become victorious.

     

    Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact. Bringing in Tilting Point’s publishing expertise, we are set to supercharge the upcoming game, and entertain Big Brother fans around the world with this unique and immersive experience.”

     

    Finn Krewer, Head of Development at 9th Impact comments: “We have been building new house designs, new games and new mechanics like house juries, so I can’t wait for people to play on December 16 and hear what they think.”

     

    Saad Khan, Vice President of Corporate Development and Business Development at Tilting Point added: Big Brother: The Game has been defining the genre of Massively Multiplayer Reality TV games and the new tournament is introducing more gameplay innovation like real life auditions, so we’re excited to be extending the reach of this title to a global audience.”

     

    Big Brother: The Game has 2 modes – Housemate and Spectator.  The game is free to download, and the Spectator mode is free with optional purchases. To become a Housemate the player must use a Token to enter the House which is an in-app purchase or audition to get an existing Housemate to sponsor their Token entry. Launching on October 15, 2020, Big Brother: The Game I ran for 288 days and ended with Amy from Delaware beating 33,724 rival contestants, to walk away with a $33,000 grand prize.

     

    Big Brother first aired in the Netherlands over 20 years ago.  Since then, over 500 series have aired across 69 markets, producing over 28k episodes.  7,000+ housemates from around the globe have spent over 35,000 days in the house, with over 5,000 live evictions.  The format continues to deliver hit primetime ratings in long-running markets such as the US, Canada, Brazil, Italy, and Israel, while continuing to evolve, with high-profile comebacks in Australia and Benelux.