Tag Archive: LEGO Masters

  1. Banijay Rights Builds Milestone South Korean Deal for LEGO® Masters

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    Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with South Korea the latest country onboard.

    Leading South Korean network MBC will broadcast and co-produce the format’s Korean debut with LA- and Seoul-based production company B&C CONTENT, and this landmark deal will see LEGO Masters set to become the only non-Korean unscripted format to air on free-to-air television in the country.

     

    Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.

     

    LEGO Masters is a huge global hit with a 100% renewal rate, with this order now the second to come from Asia in three months, following a recent commission from Shenzhen TV in China.

     

    TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway have also recently commissioned adaptations of the format, which has been ordered by a total of 16 international broadcasters across Europe, the US, Australia and Asia. Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.

    Daryl Kho, SVP Asia – Formats, Banijay Rights, said: LEGO Masters is already a global phenomenon, providing upbeat and inclusive viewing to audiences worldwide, so taking this show to South Korea is a thrilling moment for Banijay Rights. This is a landmark deal – the only unscripted format originating from outside South Korea to air on its free-to-air TV channels – and I can’t wait to see the creative builds the Korean contestants will dream up with their LEGO bricks.”

    Younghye Kim, Format & Acquisition Manager, MBC said: “We are truly excited to have this stunning show made into a Korean version very soon. The global success of LEGO Masters inspired us to take the show, as we have the utmost confidence that our version of LEGO Masters will be widely loved in Korea and in the global marketplace. Please stay tuned to see how MBC, the leading entertainment creator in the country, will enrich the show with a distinct, local flavour.”

    Chris S. Lee, CEO of B&C CONTENT, said: “The timing couldn’t be better for us to create an inspiring and wildly entertaining ‘Korean’ take on the successful LEGO Masters format for a global audience, during a time when demand is massive for Korean stories and content. We are so proud to be working with such phenomenal creative partners like MBC, Banijay Rights and the LEGO Group to launch another exciting milestone for world-class Korean unscripted content.

     

    Jill Wilfert, Head of Global Entertainment, The LEGO Group, added: “There is an awesome community of passionate fans and really talented LEGO builders in Korea and we are so pleased to be able to showcase their creativity and imagination with a local production of LEGO Masters. We are sure families and fans alike will be amazed and inspired.”

     

    Successful productions of LEGO Masters broadcasting so far this year include the US, which proved a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.

  2. Banijay Rights Assembles Landmark China Deal For LEGO® Masters

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    Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with China the latest country onboard.

     

    Chinese production company Long Qing Media has been commissioned to produce a first run of the show for Shenzhen TV, in a deal brokered by Huo Yuan Media (The Content Connected).

     

    Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.

     

    LEGO Masters is a firm hit globally, with this commission following recent orders from TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway.

     

    Successful productions broadcasting so far this year include the US, which is currently on air, and proving a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.

     

    Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.

     

    Simon Cox, SVP Acquisitions, Banijay Rights, said: Taking proven hit LEGO Masters to a market like China marks a milestone moment for this incredibly warm, creative and joyful competition show that continues to build global momentum. We know this program will resonate strongly with a Chinese audience and we’re incredibly excited to work with our partners Shenzhen TV, Long Qing Media, Huo Yuan Media and the LEGO Group to make this happen.”

     

    Tony Zhang, Executive Producer, Vice President, Long Qing Media, said: We are thrilled to produce this show. The LEGO Brand has a huge fan base in the Chinese market and all our teams are big LEGO fans. We want to bring this creativity, enthusiasm, and positive spirit experiences together to audiences.”

     

    William Tan, Senior Adviser, Huo Yuan Media (The Content Connected), added: “Our goal is to further bridge content between the Chinese and global markets. We found LEGO Masters, a global hit with all the right touch points to succeed in China.  Connecting the right content with the right partner in China is what we do best.”

     

    Jill Wilfert, Head of Global Entertainment, The LEGO Group, added:We are thrilled to be bringing LEGO Masters to China, along with our partners at Banijay Rights. We hope that families and fans in China will be inspired by the unlimited creativity and endless possibilities of the LEGO brick.”

    LEGO Masters has now been adapted for 15 international broadcasters across Europe, the US, Australia and Asia, with the reinvention of the iconic toy into a reality competition series providing upbeat, inclusive viewing.

  3. LEGO® Masters NZ Makes it 14

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    Banijay today announces Screentime New Zealand will produce a local version of LEGO Masters for TVNZ.

     

    The competition reality hit has now been picked up by 14 broadcasters globally, with New Zealand joining recently confirmed adaptations for Spain and Norway, and more major deals in the pipeline.

     

    Successful productions broadcasting so far this year include the US, which is currently on air, and proving a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series.  The series three finale of LEGO Masters Australia in April dominated the ratings in all capital cities, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in the LEGO Group’s home market of Denmark in April, pulling in a 50.6% share for 15–34 year olds across the season.

     

    More than 2.5 million bricks are now making their way to Aotearoa, for the colourful and playful format set to air in 2022. LEGO Masters sees pairs undertake numerous challenges which test their creativity and building expertise. LEGO Certified Professional (LCP), Robin Sather, will be the judge and oversee the contestants throughout, offering advice as the stages get increasingly harder, pairs are eliminated and the pressure mounts. However, only one pair can be crowned the nation’s LEGO Masters.

     

    Banijay serves as the exclusive format and finished tape distributor globally for the format, which was created by Tuesdays Child Television and the LEGO Group.

     

    Philly de Lacey, CEO of Screentime New Zealand adds: “Following the success of LEGO Masters in Australia, the US and Europe, we’re so excited for LEGO fans in New Zealand to finally have the opportunity to compete in this incredible series.  We can’t wait to see what amazing designs Kiwis will bring to the LEGO table.”

     

    Lucas Green, Global Head of Content Operations at Banijay comments: “The LEGO brand is universally loved. It champions innovation and talent, and this, paired with the jeopardy and competition of creating jaw-dropping builds, is proving compelling viewing for all ages.  The international momentum of LEGO Mastersshows no sign of slowing down, and we’re incredibly proud 14 broadcasters have picked up the show.”

     

    Led by CEO Philly de Lacey, Screentime New Zealand produces award-winning drama, documentary and factual entertainment series. This includes a high-profile local comeback of entertainment hit Popstars, prime-time factual success Eat Well For Less NZ, and scripted success The Gulf.

  4. Banijay Further Builds LEGO® Masters Success with Two New European Deals

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    Banijay today announces LEGO Masters has been picked up in two new European markets, with the format now to sold to 13 broadcasters and counting.

     

    Spanish broadcaster Atresmedia has ordered a first series run from Banijay Iberia’s Shine Iberia, whilst TV 2 has commissioned the debut Norwegian adaptation from Mastiff Norway.

     

    Shine Iberia has launched its casting call for the hit entertainment format which sees pairs compete against each other to create the most awe-inspiring designs, brick models and wow the judges.  Production is also underway in Norway for TV 2, where its first-ever winner will be crowned by presenter and the 2010 Eurovision final host, Erik Solbakken, who will host the local production.

     

    LEGO Masters is a firm hit globally, with these commissions following a popular first primetime season in Germany which achieved an average 14.2% market share compared to the channel’s average of 10.6%. The show also launched in the home of LEGO, Denmark, where the first five episodes of season one achieved a 40.2% share.

     

    LEGO Masters was originally created by Tuesday’s Child Television and The LEGO Group, with Banijay serving as the exclusive format and finished tape distributor globally.

     

    Lucas Green, Global Head of Content Operations at Banijay comments: “There continues to be an ongoing trend for entertaining, warm and joyful viewing and this is central to the popularity of LEGO Masters. This format is a tried and tested ratings winner in major markets, delivering a broad co-viewing audience to broadcaster around the world.”

     

    Shine Iberia produces award-winning entertainment across both Spain and Portugal. Recent credits include MasterChef, Prodigies and The Voice Portugal, which recently won Best Entertainment Programme at the Impala de Televisão 2021 Awards.

     

    One of the largest production companies in Norway, Mastiff Norway has enjoyed great success with programmes such as The Best Singers, Paradise Hotel and Crime Scene Norway.

  5. Banijay Assembles Two New European Deals for LEGO® MASTERS

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    Banijay today announces two new adaptations for hit travelling format LEGO Masters, with Denmark and Finland the latest countries onboard.

     

    Danish production company Metronome, a Banijay company, has been commissioned to produce the show for TV2, and Endemol Shine Finland will be bringing the competition reality format to MTV3 audiences.

     

    LEGO Masters has now been produced in eleven markets, with local versions in US, UK, Australia, Germany, Belgium, the Netherlands, Sweden, Poland and France. 2020 was the best year yet for the format with seven productions airing across eight markets.

     

    In the US, FOX has confirmed a second series, once again hosted by Will Arnett. First series of LEGO Masters recently wrapped successfully in Poland and Sweden, whilst in France the debut in December ranked as the best launch for a new series on M6.

     

    In addition, Banijay Rights has landed numerous finished tape deals for the show.  In Italy, A+E Networks has acquired LEGO Masters Australia seasons 1- 3, LEGO Masters UK seasons 1 -2, and first seasons from the US, Sweden, and Netherlands for their channel BLAZE, meanwhile, WarnerMedia has also picked up LEGO Masters Australia season 1 for its free to air channel BOING.

     

    DPG Media in Belgium has picked up LEGO Masters Australia, USA and UK and Sony has licensed LEGO Masters USA Series 1 for Russia, CIS and Baltics.

     

    In the Nordics, TV4 Sweden and TV2 Denmark, and SVOD platform Cmore, have acquired the finished tape series of LEGO Masters Australia Season 1 & 2, UK Season 1 & 2, and USA Season 1.

     

    The format was originally created by Tuesday’s Child Television and The LEGO Group, and Banijay is the exclusive format and finished tape distributor of LEGO Masters globally.

     

    Lucas Green, Global Head of Content Operations, Creative Networks at Banijay says; “LEGO Masters continues to gain momentum and it’s brilliant to see this format travel to eleven markets and counting. This warm-hearted competition show attracts a broad family audience by offering viewers much-needed escapism, while celebrating creativity.”

     

    LEGO Masters pits pairs of ‘brick heads’ against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that start with a single LEGO brick. Mind-blowing brilliance will be on display, delivering family entertainment loaded with fun, action, drama and humour, and the odd topple.

     

    Endemol Shine Finland produce numerous adaptions of global hits for the Finnish market including MasterChef, Big Brother, All Together Now and The Biggest Loser.

     

    Danish production company Metronome is behind Banijay’s latest dating format Alone Together as well as relationship hit Fabulous Dads. It also produces a range of long-running non-scripted series including The Island, MasterChef, Taskmaster, The Block and Ex on the Beach.

  6. LEGO® MASTERS Set to Build Success in Poland for TVN Discovery

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    Banijay today announces Endemol Shine Poland has been commissioned by TVN Discovery to produce a local version of hit entertainment format, LEGO MASTERS. 

     

    Poland’s TVN is the ninth broadcaster to commission the show, following deals in the US, UK, Australia, Germany, Belgium, the Netherlands, Sweden and France.  

     

    Marcin Prokop will host the six-part series which launches on 14th November and includes a Christmas episode. He will be joined by Ola Mirecka, the only Polish woman who has designed sets for The LEGO Group, and Paweł Duda, a Polish YouTuber who reviews LEGO sets on his channel, together they will judge the contestant’s creations. 

     

    Earlier this year LEGO MASTERS launched its primetime run on FOX, and ranked as the #1 new launch in the U.S, attracting more than 36 million unique viewers across its first season. The format enjoyed success in Netherlands and Belgium earlier this year, leading its Saturday night slot as the mostwatched entertainment programme.  

     

    The season two launch in Australia this April was the most successful entertainment premiere of 2020 on NINE. And, in September, following two years off-air, the LEGO MASTERS return in Germany launched with an overnight audience of 1.03 million and 15.7% market share among commercial targets 14-49. 

     

    The format was originally created by Tuesdays Child Television and The LEGO Group, and Banijay is the exclusive format and finished tape distributor of LEGO MASTERS globally.  

     

    Ryszard Sibilski, Managing Director at Endemol Shine Poland says; “The appetite for LEGO MASTERS is huge, and having witnessed the format’s success this year alone, we are excited to bring it to our nation. We hope to touch the hearts of budding brick heads and audiences throughout Poland with our local version.”   

     

    LEGO MASTERS pits pairs of ‘brick heads’ against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that will start with a single LEGO brick. Mind-blowing brilliance will be on display, delivering family entertainment loaded with fun, action, drama and humour, and the odd topple.