Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: LaLiga Studios

  1. LaLiga Studios Expands its Management Team and Announces New Project

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    Media and entertainment powerhouse, Banijay, today announces LaLiga Studios has expanded its leadership team and confirms its new project, The Power of our Fútbol. Paz Pérez Sanz, Marta Ruiz and Anabel López Antolín will join the company as Art Director, Director of New Projects, and Director of Production respectively.

    Pérez Sanz comes on board as Art Director following four years at Real Madrid TV, where she was responsible for brand change, chain continuity and programmes. She has created assets for a multitude of television companies including Movistar, Cuatro, Telecinco and Canal+. She has worked on campaigns for Disney, AXN, Discovery Max, Turner (TNT and BOING), Comedy Central, MTV, ONDAS and Advertising.

    With more than 25 years’ industry experience, Ruiz joins LaLiga Studios as Director of New Projects. Recent credits include director of Ya Son Las Ocho and Secret Story: Última Hora, and the development of Insiders for Netflix. Prior to this, she was the Director of New Projects at Cuarzo Producciones (Banijay Iberia), where she developed and adapted international formats ¡Mira Quién Salta!, Find My Family, and The Village.

    Newly appointed Director of Production, López Antolín was previously production manager at La Nueva TV, overseeing formats such as Madrileños por el Mundo. Prior to that, she was Director of Production at Magnolia, Viento and Agua Films, Verve Media, as well as Head of Production at Fremantle, Big Bang Media and Secuoya, developing and launching numerous formats such as Camera Café, X Factor and Amores que Duelen. López Antolín, in addition worked at Discovery as Promotions Manager for Spain, France and Portugal.

    Documentary The Power of our Fútbol is a co-production between IMA (Banijay Iberia) and LaLiga Studios. It follows LaLiga’s shift in its corporate image, however, this is more than just a rebrand story, it is a tale of profound change, an empowerment, a bold statement of the recognition of the power of football. Its MD, Chalo Bonifacino Cooke, will executive produce the documentary, which explores the depth of this transformation; from the global context, and the changes in fan habits, to the needs of new audiences, and the evolution of football’s direct impact on society.

    Chalo Bonifacino Cooke, Managing Director LaLiga Studios says: “We are thrilled to bolster LaLiga Studios’ leadership team with Paz, Marta and Anabel, whose experience speaks for itself. I know their shared passion, knowledge and creative thinking will be the perfect combination to deliver a rich slate of sports content.”

    LaLiga Studios was born out of an agreement made between Banijay Iberia and the football league LaLiga in February 2023. Banijay Iberia is led by CEO Pilar Blasco and Óscar Mayo is the Executive Director of LaLiga.

  2. Banijay Iberia and LaLiga Strike a Deal to Launch LaLiga Studios

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    Content powerhouse Banijay today announces Banijay Iberia and the football league, LaLiga, will join forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.

    The agreement sees Banijay Iberia utilise its production expertise and LaLiga, its knowledge and reputation, to establish LaLiga Studios, a global leader in the creation of sports-related content.

    Through this partnership, LaLiga Studios will produce audiovisual content for LaLiga, clubs, sponsors, and broadcasters. It will also work with international platforms and brands in the development, production, and distribution of entertainment, documentary, fiction, and animation content. Chalo Bonifacino Cooke has been appointed Managing Director and Executive Producer of LaLiga Studios, and will oversee its international growth utilising the footprint of both companies.

     Pilar Blasco, CEO of Banijay Iberia comments: “We are very proud to announce this partnership with LaLiga; a great generator of narratives around sport and its values. We are eager to use our experience in the production and creation of premium content to tell these stories, with the highest quality standards, so they become known all over the world.”

     Óscar Mayo, Executive Director of LaLiga says: “We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner. Banijay Iberia’s track record of bringing premium quality viewing to the region, gives LaLiga Studios the best possible start.”

    Banijay Iberia is behind some of the region’s most popular shows with flagship titles like MasterChef, Big Brother and Temptation Island, as well as true crime documentaries including Where is Marta? For Netflix. It also produces premium scripted titles for a range of platforms including Bosé, The Gypsy Bride, Heirs to the Land and Hierro, amongst others. Not to mention animation series, Virtual Hero.

    The deal should become effective in the coming weeks.