Bunim/Murray Productions to Roll Out Creator-Led Comedy Format Let’s Play Ball
Comments Off on Bunim/Murray Productions to Roll Out Creator-Led Comedy Format Let’s Play BallBunim/Murray Productions, part of Banijay Americas, is set to introduce new comedy gameshow Let’s Play Ball to U.S. buyers later this month, as Banijay Entertainment’s latest flagship format gains international momentum. Born on YouTube, the outrageously funny physical gameshow was co-developed by Banijay Benelux label EndemolShine Nederland, Talpa Studios and Signal.Stream for Dutch broadcaster SBS6.
Evolving from a creator-led digital hit into a breakout primetime summer success, Let’s Play Ball became the strongest new launch among the 25-44 demo in the Netherlands and has already been ordered for a second season. The hilarious format sees celebrity-led teams race giant balls through city streets, rivers and countryside in inventive, over-the-top challenges.
Following its Dutch success, Let’s Play Ball is now also being co-developed with Banijay UK labels, Initial and Zeppotron – producers of Last One Laughing UK (Prime Video) – and will make its international debut at MIPCOM 2025 in Cannes.
Bunim/Murray Productions’ current slate includes hit franchises The Challenge (Paramount+, MTV), Vanderpump Villa (Hulu), The Chrisleys: Back to Reality (Lifetime), and A Killer Among Friends with Jennifer Love Hewitt (Investigation Discovery), alongside a range of other series and documentaries. The company recently announced new projects in development, including a new competition format with X Games and a survival adventure series with Reacher star Alan Ritchson.
“At Bunim/Murray, we’ve always had an eye for what’s next, and Let’s Play Ball perfectly reflects today’s creator-driven storytelling,” said Bunim/Murray Productions President Julie Pizzi. “The series has already built tremendous momentum globally thanks to our colleagues at Banijay, and we can’t wait to introduce this high-energy phenomenon to U.S. buyers in the coming weeks.”
Added Rupert Dobson, EVP, Development, Bunim/Murray Productions: “Let’s Play Ball delivers a mix of stunning visuals, inventive challenges, and celebrities decidedly out of their comfort zone. Across the country, teams will roll, bounce, float, and haul enormous balls through iconic sights and hidden gems alike. It is the kind of format destined to create hilarious, viral moments.”
Now leading Banijay Entertainment’s format line up at MIPCOM 2025, Let’s Play Ball is joined by Football Island, Lost and Found in the Lakes, Foodish and Villa of Temptations.