IWC to make Holiday Hire Makeover Format for Channel 4Comments Off on IWC to make Holiday Hire Makeover Format for Channel 4
IWC, a Banijay company, today announces it has been commissioned to make TX pilot, Hire My Home, afactual entertainment format for Channel 4.
Featuring two skilled interior designers, Anna Campbell-Jones (Scotland’s Home of the Year) and Zeena Shah, this show takes bland rentals and turns them into unique holiday lets. The designers are each assigned a property in the same area of the UK and given a budget by the owner to transform it. It will be their job to give each property a stunning makeover, drawing inspiration from the character and culture of the surrounding area, and creating a stand-out style would-be holidaymakers can’t ignore. The rejuvenated rentals will then be judged by 100 Brits via a Hire My Home app, with photographs and price point uploaded. Swiping through the pictures, each of them will decide if they would book it or not, just as people do in the real world. But which designer will come out on top?
The show is commissioned in a summer where many are opting out of foreign travel and holiday rentals in the UK can expect a boom in popularity. For the thousands of homeowners who advertise their properties online, there has never been a better time to make sure theirs stands out from the crowd. Whether it’s a first-timer who has never listed their place or someone who wants to refresh a rental that has seen better days, Hire My Home is ready to turn their property into a design dream.
Gerard Costello, Executive Producer at IWC said: “Letting our designers loose on some of the UK’s holiday lets is a great way to see some exciting and characterful transformations. This format will not only give Channel 4 viewers great inspiration for their next staycation, it will be full of creative ideas for improvements they can make in their own homes.”
The series has been commissioned by Jo Street, Head of Daytime and Head of Hub, Glasgow for Channel 4, and is Executive Produced by Gerard Costello for IWC. Hire My Home will be distributed globally by Banijay Rights.