We are Family. We are BanijayComments Off on We are Family. We are Banijay
Banijay Group today unveils its family-oriented slate for MIPCOM 2019. Designed to spark family co-viewing, the titles include: Don’t, It’s a Knockout, The Crystal Maze and All Against 1.
First up, from executive prankster Ryan Reynolds, Banijay Studios North America and Host Adam Scott, Don’t is a new show where families can win money by following one simple rule: Don’t. Each week, one family of four navigates a gauntlet of directives from the ingeniously small to the ridiculously giant: Don’t Blink… Don’t Miss… Don’t Get Tired… Don’t Beat Yourself Up… Don’t Play Ball in the House. It’s the ultimate test of mind, body and family bonds. New to market following a recent commission in the U.S. from ABC, the title is one of the Group’s hot picks this MIPCOM.
Next up is the return of It’s a Knockout, the original physical entertainment show that’s made the world laugh, cheer and proudly root for their champions is back with a bang! This iconic format has been part of TV history for over half a century in the biggest TV markets in the world – the USA, China, France, Germany, the UK, Italy, Russia, Portugal and many more. In both its international and intercities versions, this feel-good family brand taps into the frenzy of classic sport derbies for fierce but friendly competition. Now returning in a modernized version with all the original flavour – audiences can expect spectacular games, silly costumes, pools, slides, turntables, treadmills, and a whole lot of flags and banners. Best city, or best country, the titles are up for grabs.
Following Nickelodeon’s commission in the U.S., The Crystal Maze also returns to market with a fresh family take. This time, a family team of six contestants take part in a series of challenges in order to win “time crystals” across the four key zones – Eastern, Aztec, Industrial and Futuristic. Each crystal gives the team five seconds of time inside “The Crystal Dome”, the centrepiece of the maze where the contestants take part in their final challenge.
Elsewhere, All Against 1 continues its reign on DR1 in Denmark. The show poses the question, can one smart contestant beat the entire nation? In this bold, addictive and engaging format, the contestant and the viewers are all asked the same questions, based on the outcome of a variety of unique and outlandish experiments, ranging from everyday science to crazy sports dares or spectacular stunts. The answer is literally anyone’s guess – so everyone in the country can play. The contestant answers alone, while the average of the viewers’ responses via the app determine the nation’s collective answer. Whoever’s answer is the closest banks the money at stake. But there’s only one way to win the jackpot: be closest to the answer for the final question. An entertainment show for the whole family, All Against 1 recently went up against Dancing With The Stars and won the slot in the young family target group 3-40 with share of 51.6%.
Lucas Green, Head of Content, Banijay Group comments: “At a time where the world has become incredibly divided on a political level, there has never been a greater need to unite people via content. Households are also becoming increasingly fragmented as individuals seek their own content on their own screens, and the beauty of each of these formats is that they all have the potential to bring them together again in front of one screen.”
For further information, visit MIPCOM Stand C20.A.