Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Initial

  1. BIG BROTHER AND CELEBRITY BIG BROTHER RETURN IN 2025 AS BRAND HITS 96 MILLION STREAMS ON ITVX

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    ITV today announced that Big Brother (produced by Initial, part of Banijay UK) will return for a third series in 2025 following a second series of Celebrity Big Brother set to air in spring, marking 25 years of Big Brother in the UK.

    The channel’s second instalment of the original reality format is set to conclude tomorrow night (Nov 15) after another successful series which once again dominated conversations on social media. During tomorrow’s Live Final, viewers will crown the winner of the current series, who will walk away victorious with a life-changing cash prize.

    The third series of Big Brother on ITV2 and ITVX will follow another iconic star-studded edition of Celebrity Big Brother which is set to air on ITV1, STV, ITVX and STV Player in spring 2025, as a new batch of famous faces take up residence in the UK’s most famous abode.

    Applications for next year’s series of Big Brother are now open – hopefuls who believe they have what it takes to take on the original social experiment can now apply by visiting BigBrother.com.

    The global television phenomenon made a triumphant return to UK television screens in 2023 on its new home – ITV and ITVX. Big Brother and Celebrity Big Brother alongside the iconic Live Stream and Late & Live companion show, has now been streamed an enormous 96 million times on ITVX.

    Paul Mortimer, Director of Reality Commissioning and Acquisitions said, “Big Brother programming has firmly established itself across ITV’s platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX. We’re therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.”

    Katy Manley, Managing Director of Initial, said: “We are so excited to be coming back with more Celebrity Big Brother and Big Brother. Both series have really resonated with audiences, and we can’t wait to make more. As always, viewers can look forward to Big Brother keeping Housemates – celebrities and civilians alike – on their toes.”

    Big Brother and Celebrity Big Brother are commissioned for ITV and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Peter Tierney, Commissioning Editor, Reality. The return of Big Brother and Celebrity Big Brother was secured by leading entertainment and format producers Natalka Znak and Claire O’Donohoe for Initial (part of Banijay UK). Big Brother and Celebrity Big Brother are overseen by Initial’s Managing Director Katy Manley, Director of Production Jody Collins and Creative Director Tamsin Dodgson.

  2. ITV confirms Celebrity Big Brother start date

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    The wait is almost over as ITV today revealed the hotly-anticipated star-studded new series of Celebrity Big Brother (produced by Initial, part of Banijay UK) will start on Monday 4th March at 9pm on ITV1, STV, ITVX and STV Player. 

    Hosted by AJ Odudu and Will Best, Celebrity Big Brother: Live Launchwill reveal the new cast of famous faces who are entering the iconic Big Brother house, as they embark on the ultimate social experiment and become isolated from the outside world.

    Leaving luxury behind, the celebrities will take part in nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?

    Celebrity Big Brother will be followed each night by Celebrity Big Brother: Late & Live – giving viewers an additional hour of exclusive content. Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the famous evictees first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary and debate.

    The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the opportunity to watch live footage into the small hours after Celebrity Big Brother: Late & Live.

    Celebrity Big Brother is commissioned for ITV1, STV and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe and Peter Tierney, Commissioning Editor. The return of Big Brother and Celebrity Big Brother was secured by leading entertainment and format producers Natalka Znak and Claire O’Donohoe for Initial (part of the Banijay Group) marking their first of many format deal for the business since they joined in 2022. Big Brother and Celebrity Big Brother are overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson.