Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: India

  1. Vijay’s Master to be Adapted in Hindi by Endemol Shine India, Cine1 Studios and 7 Screens

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    Endemol Shine India, a Banijay company, Cine1 Studios and 7 Screens, today announces they have acquired the rights to adapt Tamil film Master in Hindi.  The highly-anticipated film starring Vijay ‘Thalapathy’ and Vijay Sethupathi was released yesterday and is already breaking box-office records.

     

    The film sees heavyweights Vijay and Vijay Sethupathi come together on screen as protagonist and antagonist in this stirring thriller for the first time. The two actors square off against each other in this Lokesh Kanagaraj directorial. The soundtrack and background music has been scored by Anirudh Ravichander.  The story revolves around a professor (Vijay) who tries to reform a juvenile school system, where he clashes with a gangster (Vijay Sethupathy).

     

    Endemol Shine India, Cine1 Studios and 7 Screens will start casting for the Hindi remake soon.

     

    Abhishek Rege, CEO Endemol Shine India says, “Master is a brilliant movie with masterful performances and a powerful narrative that resonates with audiences across the country and will be remembered as turning the box office tide in the pandemic.  We are incredibly proud to have acquired the rights to such a hot property; We look forward  to recreating the magic of this film to captivate the Hindi audience.”

     

    Murad Khetani of Cine 1 Studios says, “Master is a magnum opus that has already established its place in the country within a day of its release and has received tremendous response from the audiences. At Cine1, we always aim to support and deliver content driven cinema. Yet again, we are proud to present the film to the audiences in Hindi language!”

  2. Groupm’s Motion Content Group And Banijay Asia Come Together To Create Scripted And Non-Scripted Content Across Genres

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    Motion Content Group, a division of GroupM and Banijay Asia, the 50:50 joint venture between world’s largest independent content creation company Banijay Group, and media veteran Deepak Dhar, has announced a first of its kind partnership for the Indian market  in order to create content for TV broadcasters and OTT platforms.

     

    The partnership sees the coming together of two giants from their respective industries and will provide a win-win for content platforms across the small and digital screens.

     

    Banijay Asia will bring in experience of creating premium content, from ideating, developing, producing, and acquiring format rights while Motion Content Group will leverage GroupM’s expertise in understanding audiences, media consumption, brands and managing format rights. Through this association, the two partners aim to produce content as well as assist the broadcasters and digital platforms with format rights and complete the value chain by helping monetize the content being produced.

     

    Deepak Dhar, Founder & CEO, Banijay Asia, said, “While the content industry is growing in the country and we truly are only at tip of the iceberg, there is a lag in bringing brands to premium content and vice versa. With this partnership we aim to fill that gap of economics and ensure that content reaches its viewers in a faster and more efficient fashion. I know we have found the perfect partner for this in GroupM’s Motion Content Group.”

     

    Prasanth Kumar, CEO GroupM South Asia, says, “With this new partnership, we want to continue to create engaging and premium content for GECs and OTT platforms. We strive to enhance the ecosystem and deliver top value entertainment content, while simultaneously helping brands reach their audiences. With the help of Motion Content Group’s  media  and audience understanding powered by Banijay Asia’s creative strength, we look forward to reaching out to more fans across platforms in innovative ways.”

     

    Elsewhere in the Banijay Group, Motion Content Group has acted as partner on Fizz’s (part of RDF Television) Shipwrecked and IWC’s Secret Scotland in the UK, and Banijay Production Germany’s Wild Things.