Tag Archive: Helen Greatorex

  1. Banijay rides on Attraction’s Highway

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    Attraction announces an important deal with content powerhouse Banijay for the international distribution of its brand-new hit format Love is a Highway (Coeur de trucker) following its selection by Fresh TV at MIPTV.

    Love is a Highway is a heartwarming dating reality format that follows single truckers on a unique road trip to find love. The show, commissioned by Canada’s TV5-UNIS TV, combines romance, travel and adventure as contestants embark on a journey across stunning destinations and deepening emotional connections along the way.

    “We are thrilled to bring this great format to the market” said Helen Greatorex, Head of Format Acquisitions at Banijay. “It is a fresh and authentic take on the dating reality genre, with its unique road trip concept that will resonate with global audiences seeking love and adventure.”

    “Attraction is delighted to partner with Banijay for the first time. Its enthusiasm for Love is a Highway is palpable and gives us great hope for the international success of the format,” adds Richard Speer, CEO of Attraction. “Banijay’s global reach, extensive experience, and strong track record in content distribution make it the perfect partner to help us take this format to new heights.”

  2. Helen Greatorex to Lead Format Acquisitions for Banijay

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    Content powerhouse, Banijay, today announces Helen Greatorex has stepped up as its Head of Format Acquisitions. Continuing to report to Global Head of Content Development, James Townley, she will leave behind her Senior Global Development Producer title to take on the group’s dedicated strategy in this area.

    Serving as Senior Global Development Producer for Banijay since September 2021, she has been working with a number of the group’s key territories in supporting their unscripted pipelines, in order to extend the potential of their IP within the wider footprint. Prior to this, she spent a year as a Format Manager across key super brands including Big Brother, Hunted and Temptation Island.

    Greatorex is not new to the acquisitions world having acted as Group Acquisitions Manager for Endemol Shine Group between 2014 and 2020. She is well-versed in recognising and bringing in unscripted titles with hit potential, with considerable deal-making and market experience. Outside Banijay, and building up her content know-how, she spent almost nine years at K7 Media, leaving as Director of Operations in 2014.

    James Townley comments: “Helen has long been an integral part of the team and it’s great to have her taking on the acquisition reins. Her content know-how is extensive, and her ability to recognise an emerging hit is like no other, so I can’t think of anyone better placed to guide this area of the business. I look forward to watching her grow further in this role and continue to broaden the Banijay IP offering globally.”

     Helen Greatorex adds: “It’s been great to explore other areas of the business over the past few years, but I’m pleased to be back in the acquisitions hot seat. There is so much opportunity to drive even greater creativity through having a good grasp on what’s going on outside our walls, and I’m looking forward to bringing that knowledge into the group to further strengthen our own offering, and supplement our production pipeline with undiscovered IP.”