Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Giorgio Welter

  1. Street Football Returns for Season 5 with Major Cross-Platform Brand Push

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    Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the return of beloved animated series Street Football for a thrilling Season 5. 20 years since the show first launched, the new season premieres 22 August on the Okoo platform, and 27 August on France 4 (France Télévisions). The return is powered by a cross-platform campaign spanning music, live fan experiences, and a new publishing venture.  

    To mark the launch, Street Football is teaming up with legendary French rapper Akhenaton, who produced the original theme tune, for an exclusive music single, launching 29 August. This summer, Street Football also hit the road as part of the Okoo Summer Tour, bringing live experiences and games to cities across France. The campaign continues into autumn with the debut of a dedicated magazine with Reworld Media. 

    Street Football has been broadcast in 28 territories. Season 4 doubled the audience record for Okoo and was the best launch for an animated series on the platform. The new 26 x 22’ series, produced by Monello Productions, with Zodiak Kids & Family France and MoBo, follows our heroes’ team, the Blues, who must face 19 other teams in the Street Football World Cup. 

    Giorgio Welter, CEO, Monello Productions: “Street Football has always been about more than just the game – it’s about inclusion, resilience, and friendship. With Season 5, we’re taking the brand to new heights, with a wide-reaching campaign, which connects audiences across content, culture, and community, to create a 360° experience for fans.”  

    With a strong reputation for producing world-renowned animation, Monello Productions (part of Banijay Kids & Family) creates premium shows for children and the whole family, covering comedy, action-adventure, and education. Founded in September 2013, the Paris-based studio, run by Giorgio Welter and Cécile Sady, is behind internationally successful series, including Max and Maestro, Marblegen, When I Was Your Age, CGI Hello Kitty, Chimera Keepers: Adventures with Incredible Creatures, and Froggie. 

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows. Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. 

  2. Banijay Acquires Monello Productions

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    Banijay today announces the acquisition of animation company, Monello Productions. The addition of this producer, alongside Zodiak Kids and Tiger Aspect Kids and Family, bolsters the group’s existing children’s catalogue, taking it up to more than 2,200 hours.

     

    Previously part of Tetra Media Studio, Monello Productions is an independent prodco created in 2013 by former Télé Images producer Giorgio Welter. The business is currently producing When I Was Your Age (52×11’-FTV/RAI), Street Football season 4, in co-production with Zodiak Kids (26×22’-FTV/RAI), and the new CGI series of the iconic Hello Kitty.

     

    Marco Bassetti, Chief Executive, Banijay comments: “Monello perfectly supports our ambitions to expand our Kids activity at Banijay. Hello Kitty, Street Football and its amazing development line-up are a hugely important commercial asset for the business and with Zodiak Kids, we now have an impressive catalogue of children’s content for buyers and licensees alike, which we only see growing.”

     

    Giorgio Welter, President of Monello Productions: “We are thrilled to be part of an impressive and entrepreneurial group like Banijay. Synergies for distribution, licensing and new media are very important in a competitive market like animation so it makes total sense to be alongside Zodiak Kids.”