Tag Archive: gaming

  1. Extreme Makeover: Home Edition Mobile Game Launches Globally

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    Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, in partnership with game developer and publisher Qiiwi Games, today announces the global launch of match 3 mobile game Extreme Makeover: Home Edition.

    The new game, based on Banijay’s global renovation series, is now available worldwide on iOS and Android devices. Extreme Makeover: Home Edition is an ad-free, online title, combining exciting match 3 puzzles, with the narrative of the format, allowing players to create dream houses for the families of the game. The original US host, Ty Pennington, features throughout, guiding players at each stage of the renovation game, letting them show off their skills in home design, tend to gardens and much much more!

    Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay. The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand, and will appeal to fans of the show and gamers alike, with its modern match 3 puzzles  and clever integration of the iconic format.”


    Erik Dale Rundberg, CEO at Qiiwi Games, comments: “The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s Extreme Makeover: Home Editionformat, which involves captivating narratives and a large selection of renovation and decorating options for players to manage.

    The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping – all completed within a week. Created by Endemol Shine North America, part of Banijay, the format, which has been produced in 13 territories, is represented internationally by Banijay. A new version is being developed for ABC in the US by Endemol Shine North America and Hello Sunshine, with Clea Shearer and Joanna Teplin, co-founders of the global lifestyle brand, The Home Edit, hosting. Extreme Makeover: Home Edition is also active in Belgium and Romania.

  2. 9th Impact and Tilting Point Partner for Big Brother: The Game II

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    Banijay Brands today announces it will extend its deal with award-winning game development studio, 9th Impact, for the globally interactive Big Brother mobile game. 9th Impact has partnered with leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II.


    The multiplayer online reality TV game is available worldwide for Apple and Android devices and PC download. With a life-changing prize fund up for grabs, players can become virtual housemates, experiencing life as a Big Brother contestant. They must make strategic choices to remain in the house and ultimately become victorious.


    Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact. Bringing in Tilting Point’s publishing expertise, we are set to supercharge the upcoming game, and entertain Big Brother fans around the world with this unique and immersive experience.”


    Finn Krewer, Head of Development at 9th Impact comments: “We have been building new house designs, new games and new mechanics like house juries, so I can’t wait for people to play on December 16 and hear what they think.”


    Saad Khan, Vice President of Corporate Development and Business Development at Tilting Point added: Big Brother: The Game has been defining the genre of Massively Multiplayer Reality TV games and the new tournament is introducing more gameplay innovation like real life auditions, so we’re excited to be extending the reach of this title to a global audience.”


    Big Brother: The Game has 2 modes – Housemate and Spectator.  The game is free to download, and the Spectator mode is free with optional purchases. To become a Housemate the player must use a Token to enter the House which is an in-app purchase or audition to get an existing Housemate to sponsor their Token entry. Launching on October 15, 2020, Big Brother: The Game I ran for 288 days and ended with Amy from Delaware beating 33,724 rival contestants, to walk away with a $33,000 grand prize.


    Big Brother first aired in the Netherlands over 20 years ago.  Since then, over 500 series have aired across 69 markets, producing over 28k episodes.  7,000+ housemates from around the globe have spent over 35,000 days in the house, with over 5,000 live evictions.  The format continues to deliver hit primetime ratings in long-running markets such as the US, Canada, Brazil, Italy, and Israel, while continuing to evolve, with high-profile comebacks in Australia and Benelux.

  3. Banijay Strengthens Commercial with Launch of Banijay Brands

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    Banijay today announces the launch of Banijay Brands, a division dedicated to all areas of commercial activity.


    Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music. The operation will represent an extensive and diverse portfolio covering entertainment, scripted, animation, game shows and kids, which offer a wide range of commercial opportunities.


    Following the recent acquisition, Jane Smith, Group Director, Brand Licensing will lead the licensing area, overseeing key brands from the world’s largest international content catalogue, comprising of 88,000+ hours of original programming. She will also work with the network of teams in local markets to further expand the business.


    Smith joined Endemol Shine in 2018, where she has substantially driven the growth of properties such as MasterChef, Peaky Blinders and Simon’s Cat within licensing and merchandising.


    Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.


    Owain Walbyoff, Chief Commercial Officer at Banijay Brands comments;“Without a doubt we are a market leader in this space, and I look forward to seeing how we bolster the IP even further. Jane is a highly-experienced, strategic executive with vast industry knowledge, and with some of the world’s biggest brands in our portfolio, the possibilities are endless.”


    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments;“Banijay Brands represents an incredibly compelling catalogue of globally-renowned, cross-genre brands, which we will be bringing to the Festival of Licensing. By partnering with the very best licensees in the business, we aim to create innovative and impressive products that our audiences and fans will love.”


    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.