Banijay Entertainment Presents Shine Iberia’s Game of Chairs

Content powerhouse, Banijay Entertainment, today announces its latest nostalgia-driven, family-friendly, competition format, Game of Chairs. Created by Shine Iberia (part of Banijay Iberia), the series was part of Banijay Entertainment’s exclusive line-up at this year’s London TV Screenings, Banijay @ BAFTA 195 Piccadilly.

The traditional game of musical chairs has been transformed into a vibrant competition, blending tactical and skill-based challenges. As the music plays, ten contestants circle around nine chairs, but when the music stops, one will be left without a seat. They must battle it out with another contestant, in a challenge to determine who stays in the game. As the show progresses, the prize pot grows, and the number of chairs decreases. The victor will then face The Master Chair, where they will compete to win the grand final prize. If they fail to secure it, they will compete again the next day alongside the last four eliminated contestants.

Macarena Rey, CEO, Shine Iberia says: “Fun for all the family, Game of Chairs is inspired by a classic childhood game played all around the world. Our dynamic blend of game show and nostalgia elevates the party favourite, resulting in a dynamic format with international appeal.”

James Townley, Chief Content Officer, Development at Banijay Entertainment adds: “Nostalgia, tension, strategy, and knowledge come together in this original concept, which appeals to a wide demographic. Reimagining childhood favourites is a firm favourite with our clients, and Game of Chairs is a fantastic addition to our slate, complementing our successful formats in the space with the likes of LEGO® Masters and Bear Hunt.”

Since 2012, Shine Iberia has produced hit shows in Spain and Portugal, with home-grown content such as the documentary boxset series Bosé Renacido, as well as local adaptations from Banijay Entertainment’s diverse catalogue, including MasterChef, alongside third-party formats such as Next Level Chef, Sewing Bee and The Voice Portugal. Shine Iberia also creates premium branded content such as Hairstyle: The Talent Show, producing five local versions covering Spain, Italy, the U.S., Mexico and Brazil, and Mistura Beirão. It recently moved into scripted programming with biopic Bosé, a collaboration with Elefantec Global and Legacy Rock for Paramount+.