Tag Archive: Francois de Brugada

  1. FL Entertainment creates ‘Banijay Events’ & appoints François de Brugada as CEO

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    FL Entertainment, a global entertainment leader, announces the creation of “Banijay Events”, a live events offering which will capitalise on the company’s expertise and success in content production, as well as expand its capabilities within the wider entertainment industry. The newly developed offering will be led by current Chief Executive Officer of Banijay France, François de Brugada.

    This announcement follows FL Entertainment’s recent new ventures – an investment into The Independents, and the acquisition of Balich Wonder Studio by Banijay. These investments in the events business, combined with the creation of Banijay Events, showcase FL Entertainment’s ambition to become a global leader in the production of live events. The new offering will sit as part of FL Entertainment’s leading global content production and distribution operations, led by Banijay’s Chief Executive Officer, Marco Bassetti.

    This strategic initiative is based on the assessment that the live events production industry has significant growth potential. It remains largely unconsolidated and has a business model very similar to that of content production and distribution, on which media and entertainment powerhouse, Banijay, was built. Banijay reached €3.2bn in revenues for 2022, proving the strength of its long-term creative strategy and approach, on which FL Entertainment will further capitalise.

    Brugada has served as CEO of Banijay France since 2015, building an ecosystem of the best talents, labels and IP, firmly positioning the group as the country’s undisputed production leader. Having gathered a local holding currently comprising more than 15 production labels, Brugada was responsible for nurturing a local catalogue of almost 3,000 hours of diverse, premium content each year, a portfolio that has continued to evolve and prosper under his guidance. Having first joined Banijay at its inception in 2008 as EVP for Content, Brugada was then appointed Chief Operating Officer, partnering closely with Chairman, Stéphane Courbit, to support the organisation’s initial international expansion ambitions across France, Spain, the US, Nordics, Germany and Australia. In this position, he also initiated internal cross-territory format sharing and helped develop and position the organisation’s worldwide brand.

    Evolving and executing the group’s dedicated strategy, Brugada will be tasked with growing this part of the business, developing synergies with the rest of the group, and identifying additional companies to build its dedicated portfolio.

    François Riahi, CEO, FL Entertainment: “The live events business has rapidly soared post-Covid and given our already-established entertainment assets, it represents a perfect addition to our Group and to our strategy to become an integrated global entertainment leader. Capitalising on our entrepreneurial production/distribution model, we have great ambitions in this area and are confident this new reinforced offering will become a destination for creativity and awe-inspiring activity.”

    Marco Bassetti, CEO, Banijay: “Diversifying our content capabilities beyond the screen marks a real gear shift for the group. Banijay Events launches with a solid base thanks to the recently announced investments, and from here, there are so many opportunities for further collaboration and onward global growth. This, combined with the appointment of François, who has been a key player in Banijay’s journey, marks a significant commitment to the live events business and we all look forward to seeing what comes next.”

    François de Brugada, CEO, Banijay France: “It has been an exciting journey growing the business in France, and as part of that work, bolstering the scripted offering. Joining FLE to lead Banijay Events, is for me like going back to the early years of Banijay; but this time with two major players already onboard – I am thrilled by this new challenge! There are many similarities between Banijay and the events production business, and I have no doubt, that in blending the two experiences, we can establish a healthy footing in the market, as was done in the audio-visual space.”

    Recruitment is currently underway to find a replacement CEO for Banijay France, with Brugada remaining in place until at least September, to ensure a smooth and effective transition period.

  2. Banijay France Unveils Screen Line Productions

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    Content powerhouse Banijay, today announces the launch of Screen Line Productions, a new scripted label that will sit within Banijay France. Set to devise its own slate, the production company was created, and will be operated, by ALP’s Chief Executive Officer, Alexia Laroche-Joubert, and Managing Director, Frédéric Lussato.

    Screen Line Productions, will see Laroche-Joubert and Lussato build on their expertise of producing some of France’s biggest non-scripted hits like Koh Lanta (Survivor), to create an ambitious portfolio of scripted series. As part of the launch, the pair have appointed Lavinia Jullien as Development Executive.

    With focus on character-driven content, Screen Line is developing original ideas as well as book adaptations, spanning a number of themes, notably youth oriented. Its first commission is set to be announced soon.


    Alexia Laroche-Joubert, CEO at Screen Line says: “Together, Frédéric and I are eager to develop our know-how in a new creative field, and with the launch of Screen Line we are set to announce our first original series soon. During my career I have created and adapted many formats from the world of entertainment including Koh Lanta (Survivor) and Star Academy, with the commonality of all being popular formats. With our knowledge of this audience paired with production expertise, Screen Line is geared up to develop ambitious projects for a wide audience.”


    François de Brugada, CEO of Banijay France says: “Alexia and Frédéric have the experience and talent to find and tell the best stories in entertainment, and now in scripted too. The launch of Screen Line confirms Banijay France’s ambition to further grow in the field of scripted.”


    Screen Line joins Banijay France’s line-up of scripted labels including Banijay Studios France, Shine Fiction, Terence Films, Marathon and Montmartre. Credits include Marie Antoinette, co-produced with Banijay Studios France, CAPA Drama and Les Gens, which has sold to over 70 territories and has recently been commissioned for a second season by CANAL+. Other successes include Serial Lover, Shine Fiction’s debut series for M6 which has just sold to Spain with Atresmedia.

  3. Banijay Studios France Appoints Managing Director

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    Banijay today announces the appointment of Guillaume Thouret as Managing Director for Banijay Studios France.

     In this role, Thouret will set Banijay Studios France’s strategy for the local and international market, managing the portfolio of projects in development, building co-production opportunities, and continuing to grow the talent base. He will work hand-in-hand with the existing team of producers, who are behind recent hits such asMarie Antoinette, co-produced with CAPA Drama and Les Gens, Les disparus de la Forêt Noire for TF1, among others.

    Thouret joins Banijay France’s production label from Newen Group, where he was Deputy Managing Director, having joined as Managing Director of CAPA in 2015. Beginning his career in the industry at RTL Group in 1997, he went on to join TF1 Group two years later, holding various roles before becoming General Secretary of TF1 Production in 2003. After five years, he stepped up to Deputy Managing Director, overseeing the group’s scripted and streamer formats before taking on the helm as Managing Director of TF6 and Série Club in 2011.

    François de Brugada, CEO of Banijay France says: “Guillaume brings a wealth of experience to Banijay Studios France, and his industry knowledge will be invaluable in bolstering the growth of high-quality and ambitious scripted programming. His arrival cements the label’s position as an essential producer of premium scripted series in France and beyond, building on the success of internationally renowned shows such as Marie Antoinette.”

    Banijay Studios France has built a strong industry reputation with a portfolio of hits including Marie Antoinette, co-produced with CAPA Drama and Les Gens, which has sold to over 70 territories and has recently been commissioned for a second season. Other successes include Germinal (France TV), Les disparus de la Forêt Noire (TF1), L’école de la vie (France TV), Skam (France TV), and Versailles (Canal+).

  4. Banijay France & La Fabrique des Formats Combine to Push French Formats Globally

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    Banijay, the world’s largest independent home to the best creative talent and IP, today announces Banijay France is partnering with dedicated format investment fund, La Fabrique des Formats, to support French format creation, both locally and internationally.

    ‘Fonds La Fabrique – Banijay’ will offer talent the opportunity to see their work produced, not only in France, but also worldwide. The fund will be administered by La Fabrique des Formats, with the creatives benefiting from Banijay’s 120 production companies and footprint which spans 23 territories, as well as the support of its distribution arm, Banijay Rights. The collaboration will strengthen the French audio-visual industry further as it offers monitoring services, expertise, and training for professionals.

    A selection committee made up of industry experts will be tasked with identifying the best projects, both non-scripted and scripted. The creators of the chosen formats will receive tailor-made support and funding to develop their creations. The fund will invest in a range of areas to elevate the show’s presentation to channels and platforms, including everything from writing assistance, the production of a trailer, or even bringing the concept to life with a pilot.

    François de Brugada, CEO Banijay France says: “This partnership further fosters our regional know-how and we are very pleased to support La Fabrique des Formats with the innovative creation of ‘Fonds La Fabrique des Formats – Banijay.’ Being headquartered in France, along with our local knowledge and global ambition, it is naturally our role to support the creative community here to ambitiously develop the next-generation of hits for France and the world.”

    Philippe Chazal, Founder of La Fabrique des Formats comments: “We are very excited by this partnership with Banijay as this new fund significantly strengthens our ability to invest in the development of new, original content and to build format projects.”

    Banijay France brings together some of the country’s leading production entities, in both scripted and non-scripted. The company has developed hit IP with international success, from adventure reality format Fort Boyard to brand-new gameshow Chacun son Tour, which will be adapted for the Spanish market by Banijay Iberia’s Gestmusic for RTVE. The recent acquisition of Tooco emphasises the company’s dedication to investing in French format creation, and the partnership with Alain Goldman’s Légende Films cements Banijay France’s scripted ambitions. The company, which is behind the highly anticipated new drama Marie Antoinette for CANAL+, has also built a strong track record in creating successful local versions of Survivor (Koh Lanta) and SKAM.

  5. Banijay Signs Up Prolific French Filmmaker, Alain Goldman

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    Banijay, the world’s largest independent producer/ distributor, today confirms a partnership with award-winning French producer, Alain Goldman via the production entities, Pitchipoï Productions and Montmartre Films (previously Légende Films). Channeling the arrangement through regional outpost, Banijay France, the deal will see the group and Alain Goldman come together to grow a pipeline of premium quality scripted IP, in the form of both series and feature-length films.


    Having become a master in the independent film space, Goldman’s impressive accolades include Oscars, Césars, BAFTAs and a Golden Globe. However, despite being a well-established behind-the-scenes star of the big screen, he continues to adapt his art and has already built a substantive repertoire in the streaming space, with Netflix’s The Spy (Sacha Baron Cohen), Amazon Prime’s Flashback (Caroline Vigneaux) and The Mad Women’s Ball (Mélanie Laurent).


    With a healthy slate already in play, upcoming titles include the feature film Verde directed by Cédric Jimenez (The Stronghold) about Ingrid Betancourt and Clara Rojas’ captivity in the Colombian jungle.


    A familiar face on the awards circuit, Goldman’s creative reputation spans the globe. With a diverse raft of credits to his name, he has a standout track record in the fiction film space, having produced – to name a few – An Officer and a Spy (2019), Edmond (2018), Santa & Cie. (2017), Mustang (2015), The Connection (2014), Paulette (2012), Coco (2008), La Vie en Rose (2007), 99 Francs (2007), The Corsican File (2004) and The Crimson Rivers (2000). Beyond the rich wealth of French and European talent he has worked with over the years, including Mathieu Kassovitz, Olivier Dahan, Alain Chabat, Cédric Jimenez and Roman Polanski, he has also crafted with leading Hollywood figureheads, Ridley Scott, Martin Scorsese and Roland Joffé.


    Alain Goldman comments: “Banijay shares our vision for the company going forward, and their immediate understanding and belief in our ethos makes them the perfect partner for our future. Joining a forward-thinking global company like Banijay gives us the ability to reach even greater heights in the years to come.”


    François de Brugada, CEO, Banijay France comments: “Banijay provides solace for talent who wish to be creatively free from the constraints of a single creative content strategy. Here they can create across all genres for audiences both in their region… and beyond. In partnering with Alain, we wish to support him in his strive to maintain and evolve a healthy pipeline of scripted titles spanning movies and series. We have no doubt, that in collaboration with the team in France, he will be a central pillar in supporting our ambitions to generate a larger portfolio of premium fiction.

  6. Endemol France and Teddy Riner Strike Gold to Create Yasuke Production

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    Banijay, the world’s largest independent home to the best creative talent and IP, today announces Endemol France and Teddy Riner, a multi-Olympic gold medal winner, are joining forces to create Yasuke Production, an equally-owned production company.


    Through this partnership, Endemol France and Teddy Riner will jointly develop and produce formats with a focus on the world of sport, for all broadcasters and platforms, with wide audience appeal.


    Teddy Riner comments: “I am extremely proud to be joining forces with Endemol France, and see huge potential in this partnership. I first discovered the world of production through the France 2 documentary La Quête, which traced my journey to the Tokyo Games. This gave me the drive to deepen my knowledge, to undertake, to work, and to think about formats that could be adapted in the sports sense. The power of the image in sport is so strong, and now it is time to take this to the next level and explore different avenues for the genre. I believe this partnership will evolve to become the most beautiful playing field.”


    Jean-Louis Blot, President of Endemol France comments: “Teddy Riner is not only a great champion and one of the best sports people in France, but also a seasoned entrepreneur, and we are very happy to be creatively collaborating through this partnership. Teddy already has many exciting ideas and we can’t wait to start supporting him in the development and production of these new sports formats.”


    Banijay France’s production label, Endemol France is behind some of the country’s most popular non-scripted hits. Flagship shows include local versions of Banijay formats LEGO Masters (M6) and Celebrity Hunted (Amazon Prime), as well as French adaptations of LOL (Amazon Prime), and Drag Race France (France.tv Slash), and a range of locally created hits  Les 12 Coups de Midi (TF1), Prodigies (France 2), Children of TV(France 2), Patron Incognito (M6) and The Best Bakery in France (M6).


  7. Filming Begins on Landmark Historical Drama Marie Antoinette

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    Banijay and Newen today announce filming has commenced on Marie Antoinette, a new original drama for CANAL+ Creation Originale, produced by Banijay Studios France, Capa Drama and Les Gens. The eight-part series will be distributed globally by Banijay Rights.


    Created and written by Deborah Davis (The Favourite), Marie Antoinette tells the story of the incredibly modern and avant-garde young queen, played by Emilia Schüle (Ku’damm 56/ 63).


    Joining Deborah Davis in writing the epic saga is Louise Ironside (The Split), Avril E. Russell (All on a Summer’s Day) and Chloë Moss (Run Sister Run). The series is directed by Pete Travis (Bloodlands) and Geoffrey Enthoven (Children of Love).


    Marie Antoinette produced by Claude Chelli and Aude Albano for Capa Drama, Alban Étienne and Stéphanie Chartreux for Banijay Studios France, and Christophe Toulemonde for Les Gens.


    Filming will take place in many prestigious historical places including the Châteaux of Versailles, Vaux-le-Vicomte, Lésigny, Champs, Voisins, and in the emblematic studios of Bry-sur-Marne.


    Marie Antoinette was barely 14 years old when she left Austria to marry the Dauphin of France. Growing from a stubborn young princess navigating the rules of the French court under pressure to continue the Bourbon line, to a true fashion icon, she impressed with her natural charisma, and recreated life in Versailles in her image: free, independent and feminist ahead of time. Even with rumours underminding her reputation, the notorious figure would defeat the enemies of the Versailles court with courage and dignity.


    François de Brugada, CEO of Banijay France (Banijay Studios France) says: “Marie Antoinette is one of the most iconic figures in French history, and her fearless, fascinating life; with Deborah Davis leading the writing team, will make an undeniably powerful television series. We are ready to enchant viewers with stunning scenery from beautiful locations across France, and illustrate this audacious, controversial character who changed the history of our nation.”


    Guillaume Thouret, Managing director of Newen France (CAPA drama) says:  “We are very happy to launch a new ambitious production with the partners we already worked with : Marie Antoinette’s era put France at the epicentre of glamour, culture and fashion. The series will gather the highest production values by hiring the very best talents for all key creative roles: Art direction, costumes, sets, photography and obviously an A-list director. ”


    Cathy Payne, CEO Banijay Rights says: “The world of Marie Antoinette was complex, from her time as a young princess to the legendary queen we are all familiar with. The all-female writing team, led by Deborah Davis, brings a unique portrayal to her character, drawing out modern feminist comparisions. This, along with talented directors, producers and cast, will create a profound interpretation and visual treat to appeal to global audiences.”


    Fabrice de la Patellière, Head of Drama CANAL+ says: “The story of Marie Antoinette is timeless, and her life continues to intrigue and capture the imagination of contemporary viewers. The scripts for this series are compelling, and we have the ideal partners to bring the work of Deborah Davis to life. This is set to be a high-end, decadant drama with epic scale.”

  8. Banijay France Acquires DMLS TV

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    Banijay France today announces the addition of DMLS TV to its footprint. A local leader in music and entertainment, the business further diversifies and strengthens the group’s offering in the region, taking it up to 11 labels.


    DMLS TV was set up some 20 years ago and continues to be led by duo Anne Marcassus and Mathieu Vergne, reporting to country CEO, François de Brugada. A go-to production business with access to the greatest French and international artists, it has been behind some of France’s most notorious brands including La Chanson Secrète (The Secret Song), La Chanson Challenge, (The Celebrity Song Challenge), La Lettre (with Carson) (Yours Sincerely) and Duos Mystères (Mystery Duets). In addition, the organisation is the volunteer executive producer of annual ratings smash charity event, Les Enfoirés, with the nation’s biggest on-screen talent.


    François de Brugada comments: “As we continue to widen our offering in France and cement our stronghold in the market, DMLS TV is the perfect addition. Aligned in our commitment to high-quality, unscripted hits, Anne and Mathieu further bolster our entertainment and music catalogue and I’ve no doubt their titles have the capacity to travel the group worldwide.”


    Anne Marcassus and Mathieu Vergne comment: “It’s great to be part of Banijay, the largest international player in the market. As part of this partnership, we are looking forward to enjoying access to the business’ extensive catalogue, to provide solutions to all our broadcast and streaming partners. This is also a wonderful opportunity for DMLS TV’s titles to travel the world, while we continue to be a home for artists and the volunteer executive producer of annual charity event, Les Enfoirés, alongside a number of other projects.”


    Alongside DMLS TV, Banijay France’s matrix of brands is now responsible for some of the territory’s most widely renowned titles including Koh Lanta (Survivor – ALP), Fort Boyard (ALP), Les Marseillais (Party Workers– Banijay Productions France), N’oubliez pas les paroles (Don’t Forget the Lyrics – Banijay Production Media), Versailles (Banijay Studios France), Les 12 coups de midi (The Legacy – Endemol France) and Touche Pas à Mon Poste (It’s Only TV – H2O Productions).

  9. Banijay France Creates New Talent Entity

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    Banijay today confirms the launch of Banijay Talent, a new influencer agency capitalising on the relationship between talent and TV.


    The new label will sit within Banijay France, with Hugues Dangy taking on the role of President. Prior to this, he founded Non Stop Group, which he has led and co-owned with Banijay ever since its launch in 2011.


    Banijay Talent is set to become the leader in French influencer marketing, combining reality TV specialist Shauna Events; adventure sports agency Upper Talent, which represents iconic contestants from Koh Lanta; digital influencer and marketing agency, Daze MGMT, and Miss France agency, Talent Lab.


    The agency designs specific campaigns, maximising potential for its customers to generate noise amongst its target audience. On top of its digital know-how, these subsidiaries have already established key relationships with 200 influencers. These online personalities already have over 170 million followers from the television, fashion, beauty, luxury, entertainment and sport sectors, making Banijay Talent an ideal partner for those wanting to elevate their brand.


    Hugues Dangy, President of Banijay Talent says, “Banijay Talent can immediately offer the market the entire spectrum of influencer marketing, from branding to product placement. In synergy with Banijay, the agency represents a pool of high-profile, multi-genre talent, all influential within their chosen field. With our four labels, and over 200 names working exclusively with us, we are in a great position to offer our talent and incoming brands fantastic exposure.”


    François de Brugada, CEO Banijay France adds, “The creation of Banijay Talent marks another exciting step in our journey as we expand our portfolio. The growth of marketing within this realm, paired with a diverse range of amazing influencers, along with Hugues’ vast knowledge and expertise, means we are perfectly placed to create this new agency.”

  10. Banijay France Secures Jean-Louis Blot as New CEO of EndemolShine Production

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    Banijay France is pleased to announce that Jean-Louis Blot will soon be named CEO of EndemolShine Production (excluding Scripted).


    Having graduated from Sciences Po, Jean-Louis is one of the most respected names in the industry. In 2008, he created BBC Worldwide Productions France, the first French subsidiary of the BBC, which he led with success and since 2016, has been behind the equally triumphant creation of Warner Bros. International Television Production France.


    In his new role, Blot will be responsible for spearheading EndemolShine Production’s unscripted operations and is charged with driving creativity and a healthy pipeline of IP for the business’ local and global clients, as well as the wider group’s extensive cross-territory catalogue. An entrepreneur, producer and tastemaker, he brings a range of experience to the role and will be at the forefront of growing the organisation’s offering and bolstering its reputation in the market.


    François de Brugada, CEO of Banijay France: “We are very happy to have Jean-Louis joining the Banijay adventure. For the past 10 years, he has demonstrated a strong ability in anticipating trends in the French market and strategically capitalising on growth and success opportunities. With the know-how and creativity of EndemolShine Production, the amazing tank of ideas that is the Banijay catalogue, and Jean-Louis leading, I am confident in our company’s future!”

  11. Banijay France Appoints Dominique Farrugia Managing Director, EndemolShine Fiction

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    Banijay France today announces Dominique Farrugia is set to lead EndemolShine Fiction as Managing Director. Taking up the post on 2 November 2020, he will now oversee all of the business’ scripted operations and pipeline of premium content.


    Farrugia joins Banijay France’s production label from STUDIOCANAL, where he was Deputy Managing Director, having joined as Deputy General Manager of Productions in 2017. Beginning his career in radio at Europe 1 and RTL, he was recruited by CANAL at the time of its channel launch in 1984. Going on to co-found the comedy quartet, Les Nuls, he then took up a position behind-the-camera, making seven films. In 2002, he became Managing Director of CANAL and its programming, before becoming President. From there, in 2003, he founded production company FEW (Farrudg Entertainment Worldwide) before signing a partnership with EuropaCorpin 2012 on feature films. EuropaCorpthen appointed him Director in charge of its French-language output. In his new role at EndemolShine Fiction, he will maintain his first-look agreement with STUDIOCANAL on any film projects from his production company, One Again.


    At EndemolShine Fiction, Farrugia will report to Banijay France’s Chief Executive Officer, François de Brugada.


    Francois de Bragada comments:“We are incredibly proud to welcome Dominique Farrugia as MD of EndemolShine Fiction. His experience as a writer, director and producer will be invaluable in building a healthy slate of high-quality, original and ambitious scripted programming. His arrival bolsters Banijay France’s fiction offering and solidifies our position as a go-to for all genres.”


    To date, EndemolShine Fiction has been recognised for its involvement in Papa ou Maman for M6; Mention Particulière for TF1; Guyanefor Canal+; Quadras for M6; Mental for France.TV Slash; Le Pont du Diable for France 3 and Faux Semblants for France 2.

  12. Banijay Names François de Brugada CEO for France

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    Banijay today confirms François de Brugada will continue in his role as Chief Executive Officer for France. Taking the helm for Banijay France, he will now have oversight of the combined unscripted and scripted footprint and a host of the country’s leading creative talent.


    Brugada has been with Banijay since its inception in 2008, playing a pivotal role in its international expansion, first as EVP for Content and later COO. In 2015, he transitioned into the role of CEO for Banijay France and has led the country’s leading entity ever since. Previously, he was at M6, where he fulfilled the roles of head of commissioning for unscripted shows and art director for channels.


    Banijay France will now comprise 10 entities including Adventure Line Productions, Endemol Shine France, Banijay Studios France, H20 Productions, Banijay Production Media, KM Productions and Banijay Productions France amongst others. The bolstered offering includes some of the country’s best-loved brands including Koh Lanta, Fort Boyard, Taratata, Miss France, Les 12 Coups de midi, Touche Pas à Mon Poste, 28 minutes, Les enfants de la télé, Les Marseillais and Une saison au zoo.


    Marco Bassetti comments: “François has been with Banijay since the start. Playing a significant role in the globalisation of the business from the word go, he has gone on to build an incredibly strong footprint for us in France. A first-class strategic and commercially-minded player, he is well-placed to lead the local group through this exciting phase of change and growth.”


    François de Brugada comments: “Banijay France has long been the home of some of the nation’s best talent and I am honoured to be welcoming a host of new creative entrepreneurs into the fold. Combining the strengths of both groups, I hope that Banijay France will continue to be a renowned home for the top brands in the country and IP that travels the globe. A special thanks goes to Nicolas who has built a strong operation in EndemolShine France and successfully put the brand on the scripted map in France.”


    Nicolas Coppermann, President of EndemolShine France will step down from his role at the end of July, with François de Brugada taking up an interim MD position alongside his CEO responsibilities.