Tag Archive: France Télévisions Okoo

1. Street Football Returns for Season 5 with Major Cross-Platform Brand Push

   20th August 2025 10:27 am Comments Off on Street Football Returns for Season 5 with Major Cross-Platform Brand Push

   Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the return of beloved animated series Street Football for a thrilling Season 5. 20 years since the show first launched, the new season premieres 22 August on the Okoo platform, and 27 August on France 4 (France Télévisions). The return is powered by a cross-platform campaign spanning music, live fan experiences, and a new publishing venture.  

   To mark the launch, Street Football is teaming up with legendary French rapper Akhenaton, who produced the original theme tune, for an exclusive music single, launching 29 August. This summer, Street Football also hit the road as part of the Okoo Summer Tour, bringing live experiences and games to cities across France. The campaign continues into autumn with the debut of a dedicated magazine with Reworld Media. 

   Street Football has been broadcast in 28 territories. Season 4 doubled the audience record for Okoo and was the best launch for an animated series on the platform. The new 26 x 22’ series, produced by Monello Productions, with Zodiak Kids & Family France and MoBo, follows our heroes’ team, the Blues, who must face 19 other teams in the Street Football World Cup. 

   Giorgio Welter, CEO, Monello Productions: “Street Football has always been about more than just the game – it’s about inclusion, resilience, and friendship. With Season 5, we’re taking the brand to new heights, with a wide-reaching campaign, which connects audiences across content, culture, and community, to create a 360° experience for fans.”  

   With a strong reputation for producing world-renowned animation, Monello Productions (part of Banijay Kids & Family) creates premium shows for children and the whole family, covering comedy, action-adventure, and education. Founded in September 2013, the Paris-based studio, run by Giorgio Welter and Cécile Sady, is behind internationally successful series, including Max and Maestro, Marblegen, When I Was Your Age, CGI Hello Kitty, Chimera Keepers: Adventures with Incredible Creatures, and Froggie. 

   Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows. Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. 

2. Procidis’ Maestro Welcomed to Grévin Museum

   3rd December 2024 10:45 am Comments Off on Procidis’ Maestro Welcomed to Grévin Museum

   Procidis, part of Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, announces an interactive installation at Paris’ Grévin, with Maestro, the hero of its animated educational series Once Upon a Time….

   The installation, in partnership with France Télévisions Okoo, is set within the world of Once Upon a Time…Life, with a recreation of the legendary cell control office from the series. Centred around Maestro, reimagined in statue form, the activation gives visitors an immersive and interactive experience, uncovering the history of the museum and the process behind creating its iconic wax statues. Sculptor Stéphane Barret is behind the custom-made creations of Maestro and his cunning, mischievous co-star Nabot, based on drawings by illustrator Jean Barbaud. The installation will be further supported in 2025 with an extensive out-of-home campaign in the Paris subway. Opening in 1882 on the Grands Boulevards, Paris, Grévin welcomes more than 900,000 visitors each year. Maestro and Nabot join other iconic animated characters at the museum including the Little Prince, Asterix and Obelix, Paw Patrol, Lady Bug and Cat Noir.

   Benoît Di Sabatino, President of Prodicis & CEO of Banijay Kids & Family says: “Banijay Kids & Family is focussed on amplifying its IP with innovative brand strategies, and live experiences and immersive events are key growth areas for the business. This activation is a great example of this, and a seamless fit with Hello Maestro’s values, leveraging its reputation as a leader in the edutainment field.”

   Hélène Barillé, Managing Director of Procidis, says : “Once Upon a Time…Life is an ideal brand for the immersive experience space, and our partnership with Grévin allows fans of the show to connect with the characters in an entirely new way. The museum is the perfect home for Maestro, who, as a trusted source of educational information, is perfectly placed to take visitors on a never-before-seen journey behind the scenes of this iconic institution.”

   In September this year, Banijay Kids & Family confirmed the majority acquisition of Procidis, creator of the famous edutaining saga Once Upon a Time…, and inclusive of its iconic umbrella brand, Hello Maestro. Procidis was established in 1962 by the late Albert Barillé, and since 2009, has been led by Hélène Barillé. A new eighth season of its multi-series saga, Once Upon a Time…The Objects recently debuted around the world. The September launch of this new series  with Warner Bros. Discovery Italy’s Cartoonito was among the top 10 shows on the channel and ranked #1 top content on the Cartoonito app for Media Starts during the month of launch.

   Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

   Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.