Taylor Morrison to Serve as the Exclusive Homebuilder for Extreme Makeover: Home Edition
Comments Off on Taylor Morrison to Serve as the Exclusive Homebuilder for Extreme Makeover: Home EditionBringing back the award-winning show, Extreme Makeover: Home Edition, calls for America’s Most Trusted® Home Builder. Taylor Morrison (NYSE: TMHC) will serve as the first-ever exclusive homebuilder for the series reboot coming to ABC.
Extreme Makeover: Home Edition takes the biggest home renovation show to ever exist, adds Clea Shearer and Joanna Teplin of The Home Edit as hosts, and creates the ultimate home makeover experience. Like the original, the upcoming series will showcase heartwarming stories and mind-blowing builds for families who give back to their communities.
This announcement comes after the filming of the pilot episode in Taylor Morrison’s Emory Crossing community during September 2023. The rest of the season begins filming this fall.
“In all the wonderful seasons of the Extreme Makeover franchise the show has never had an exclusive homebuilder partner, which makes us incredibly proud to bring a new experience to the beloved formula,” said Taylor Morrison Chairman and CEO Sheryl Palmer. “This will be a season unlike any other as we deliver so much more than beautiful new homes for deserving families, and I can’t wait for our communities and viewers at home to witness the magic to unfold.”
Upon completion, the deserving families will be welcomed into thoughtfully designed homes built by Taylor Morrison, finished with organized spaces complimentary of The Home Edit, creating stress-free and memorable move-ins.
“Filming the pilot episode with Taylor Morrison as our builder partner made for such a wonderful experience for everyone, from the deserving family we supported, to production, to volunteers, that we knew we wouldn’t want to embark on this journey with any other homebuilder,” said Clea Shearer and Joanna Teplin of The Home Edit. “We are simply elated to build upon The Home Edit and Taylor Morrison’s partnership and can’t wait to finish what we’ve started as the rest of the series unfolds.”
Taylor Morrison has an existing partnership with The Home Edit, a part of Hello Sunshine, which is a division of Candle Media, that began last summer when the homebuilder and home-organization company teamed up to reduce the stress known for accompanying a move, all while adding some fun and function into the process. Curated organization tips centered around a move are featured in the New Home, New Zones video series, and extensions of the partnership are underway to bring The Home Edit’s organizational products and services directly into Taylor Morrison homes.
“Supporting local communities is so core to who we are that we could not be prouder to be the exclusive homebuilder of such an iconic series and introduce more people to the heart and soul of Taylor Morrison,” said Taylor Morrison Chief Marketing and Communications Officer Stephanie McCarty. “The inviting communities we build, the thoughtfulness of our home designs, and our hearts set on our customers’ experience make living in our homes something uniquely special.”