Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: EndemolShine India

  1. Nazara launches official Bigg Boss mobile game in collaboration with Banijay Rights

    Comments Off on Nazara launches official Bigg Boss mobile game in collaboration with Banijay Rights

    Nazara Technologies, India’s only publicly listed gaming company, today announces the launch of Banijay Rights’ mobile title ‘Bigg Boss: The Game’ based on the iconic Endemol Shine India produced reality show.

    Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The game has been created and developed by Fusebox Games, Nazara’s UK-based narrative studio known for adapting globally successful reality formats such as Big Brother and Love Island, into high-engagement mobile games. With this launch, Nazara is bringing one of India’s most powerful entertainment properties to mobile in an immersive, choice-driven format that puts the player inside the Bigg Boss house.

    Commenting on the launch, Nitish Mittersain, Jt MD & CEO of Nazara Technologies, said: “Bigg Boss is one of India’s strongest entertainment brands, and mobile is the most natural extension of that fandom. With Fusebox now part of Nazara, we have the capability to take proven reality formats, localise them for Indian audiences, and keep them alive through regular content updates. This is as much a business story as it is a creative one – we are showing how IP, an owned studio and a strong publishing layer can come together to create seamless, recurring gaming experiences.”

    Mark Woollard, SVP Gaming & Gambling, Banijay Rights, said: “The launch of Bigg Boss: The Game marks an exciting expansion of the brand in India, giving fans and players the opportunity to step inside the Bigg Boss house to experience all the excitement and challenges of the series themselves.”

    “Bigg Boss: The Game mirrors the core television format – players enter the house as contestants, build alliances, make task choices, compete, manage in-game popularity, and try to avoid eviction. The experience is designed to capture the drama, social strategy and personality clashes that define Bigg Boss, but in a mobile-first, interactive storytelling environment. As the Bigg Boss format is episodic and refreshes every season, the game can also be refreshed regularly, making it a long-running product rather than a one-off launch.

    The title launches first in English and Hindi, with planned rollouts in Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi to reach India’s regional entertainment audiences. It is available on both Android and iOS, and has been structured for ongoing, season-style content drops so that storylines inside the game can align with what is happening on the TV property.

    The launch underlines Nazara’s IP focused strategy: pairing strong, ready-made entertainment franchises with in-house and acquired development capabilities to reduce discovery costs and accelerate go-to-market. By leveraging an IP like Bigg Boss, which already has tens of millions of viewers and deep fan engagement, Nazara starts from a built-in audience and can open multiple monetisation levers, from in-app purchases and premium narrative branches to limited-time tasks and live events tied to the show’s timeline.

    One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 29 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta.

  2. Banijay Asia and Talpa Studios Enter Collaborative Deal for India and Thailand

    Comments Off on Banijay Asia and Talpa Studios Enter Collaborative Deal for India and Thailand

    Banijay Asia, part of global content powerhouse Banijay Entertainment, today announced a collaborative deal with Netherlands-based global unscripted format creator Talpa Studios. Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ diverse portfolio of non-scripted formats in India and Thailand, expanding the reach of Talpa’s celebrated IPs across two of Asia’s most dynamic entertainment markets.

    Talpa Studios’ portfolio includes hits such as  The Floor, The Quiz with Balls, The Alliance and Most Wanted, among others. Through this partnership, Banijay Asia will bring Talpa Studios’ compelling shows and creative concepts to broadcasters and streaming platforms across India and Thailand — with an aim to localize, adapt, and produce these IPs for regional audiences.

    Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, said:
    “Like Banijay Entertainment, Talpa Studios has built a reputation for delivering formats that have contributed positively to the global entertainment landscape. At Banijay Asia, we’ve always believed in the power of great storytelling backed by strong format DNA, and this partnership allows us to introduce some truly exciting concepts to India and Thailand. We look forward to collaborating closely with Talpa Studios to bring these ideas alive for our audiences with our signature local flavour and scale.”

    Maarten Meijs, CEO Talpa Studios, said, “Asia is an exciting and fast-evolving market for unscripted entertainment, and working with Banijay Asia allows us to connect our creative ideas with local audiences. Their proven ability to translate global formats into distinctive local hits makes them a perfect partner to represent our catalogue in the region. This collaboration reflects our shared belief in creativity and the power of strong partnerships to reach audiences worldwide.”

  3. Banijay Asia and Collective Artists Network Collaborate to Launch Creator-Centric Universe

    Comments Off on Banijay Asia and Collective Artists Network Collaborate to Launch Creator-Centric Universe

    In a major move to redefine the creator economy in India, Banijay Asia, one of India’s leading content powerhouses, has joined hands with Collective Artists Network (CAN), the country’s premier talent and creator company, to launch a first-of-its-kind creator-led content and IP engine.

    This landmark collaboration will conceptualize, develop, and produce creator-first and creator-controlled properties across scripted, unscripted, branded, and digital-first formats — spanning long-form shows, short-form skits, micro-dramas, and vertical social content.

    At the heart of this alliance lies the powerful convergence of creators, content, and commerce – leveraging CAN’s expansive creator and brand network, and Banijay Asia’s expertise in content creation and production at scale.
    The collaboration has already onboarded leading creators like Aisha Ahmed, Dolly Singh, and Kashish to develop brand-friendly content. CAN is also in active conversations with large FMCG and E-commerce advertisers to co-create high-impact, culturally resonant content that merges entertainment with brand purpose.

    Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India said: “This partnership marks a bold new chapter in content creation — where creators are no longer just participants but become the driving force behind the narrative. By joining forces with Collective Artists Network, we’re building a powerful ecosystem at the intersection of content, creators, and brands. Together, we’re setting the blueprint for the future of entertainment.”

    Mrinalini Jain, Group Chief Development Officer, Banijay Asia & EndemolShine India added:“We see this as a creator-powered revolution. The future lies in content that’s authentic, scalable, and culture-shaping — and creators are at the center of it. With Collective Artists Network’s unmatched access to talent and brands, and Banijay Asia’s storytelling DNA, we’re launching a next-gen engine that’s built for today’s platforms and tomorrow’s audiences.”

     

     

    Dhruv Chigopekar, Co-Founder, Collective Artists Network, said: “This partnership marks a meaningful step forward for both traditional and new-age content. Banijay Asia has built some of India’s most iconic shows, and to see that scale and storytelling depth now extend to the creator space is exciting. What’s changing is how stories are being told, creators are becoming part of the process instead of just the output. This collaboration allows us to explore that shift thoughtfully, combining structure with spontaneity, and legacy with a fresh lens. We believe it’s a strong foundation for what the next decade of entertainment could look like.

    What this collaboration unlocks:

    • Launching a new destination for CAN’s creators to tell their stories spanning scripted, unscripted, and branded formats, which are genre and platform-agnostic.
    • Talent integration into Banijay Asia’s existing IPs, opening new doors for creators to host, act, write, or contribute creatively to Banijay Asia’s broad content slate.
    • Co-creating digital-first, short-format content, micro-dramas, skits, sketches, vertical stories, and social-first formats specifically with CAN creators.
    • Leveraging CAN’s expertise to lead brand integration and sponsorship across all joint content initiatives.
    • Developing a creator-driven content universe across Instagram, YouTube and Facebook, which then potentially expands into other platforms.

    The partnership reflects Banijay Entertainment’s global vision of aligning with creators to modernise brands, bridge the gap between creators and creatives,  and reach new audiences through culturally-resonant formats.

  4. EndemolShine India Launches Branded Entertainment Partners with Mediascope to Drive Growth

    Comments Off on EndemolShine India Launches Branded Entertainment Partners with Mediascope to Drive Growth

    EndemolShine India, one of India’s leading content powerhouses, and part of Banijay Entertainment, today announced its strategic entry into branded entertainment, marking a significant new growth pillar for the company. To power this vision, EndemolShine India has partnered with Mediascope, a leading agency in the space, to lead the effort around brand integration and advertiser-funded programming (AFP).

    With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate brand narratives, enabling advertisers to reach audiences in more meaningful and engaging ways. The focus will be on developing premium, high-impact content across formats and platforms — where brands become an integral part of the storytelling.

    The strategic partnership echoes Banijay Entertainment’s wider growth in branded entertainment, following the launch of specialist division Banijay Branded Entertainment (BBE), which is further evolving the group’s global efforts in this space.

    Rishi Negi, Group Chief Operating Officer, Banijay Asia & EndemolShine India, said: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    Trevellyn Fynn, EVP & Head of Content Strategy at EndemolShine India added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    Marzban Patel, CEO & Founder, Mediascope added: “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    With this partnership, EndemolShine India is set to develop a slate of original IPs and content formats co-created with brands, tapping into Mediascope’s deep understanding of the advertiser landscape. The focus will be on unlocking value for both content creators and marketers in a rapidly converging world.

    Via its dedicated branded content division, Banijay Branded Entertainment (BBE), Banijay Entertainment leverages the company’s world-class, expansive global production expertise and creativity, to make content for brands that connects with audiences through emotional and richly crafted entertainment. It also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.

  5. Deepak Dhar’s BANIJAY ASIA and Ravi Shastri’s SPORTING BEYOND Announce Strategic Partnership to Redefine CRICKETAINMENT

    Comments Off on Deepak Dhar’s BANIJAY ASIA and Ravi Shastri’s SPORTING BEYOND Announce Strategic Partnership to Redefine CRICKETAINMENT

    Deepak Dhar’s Banijay Asia (a joint venture between him and Banijay), and Ravi Shastri’s Sporting Beyond (founded by Ravi Shastri and Jaiveer Panwar), today announced a strategic partnership aimed at redefining the landscape of cricket entertainment through content and live events. This collaboration is set to explore innovative ways of merging cricket and entertainment (Cricketainment), creating engaging content that resonates across diverse platforms.

    Announcing the development, Deepak Dhar, Founder & Group CEO of Banijay Asia and EndemolShine India, commented, “This partnership is a pivotal step in reinforcing our newly established sports and live events vertical. Our ambition to dominate the sports content entertainment space has never been clearer. By merging Ravi’s extensive cricket expertise with our innovative content creation capabilities, we aim to deliver unparalleled cricket entertainment experiences. This collaboration with Sporting Beyond will craft a new and unique narrative in cricket entertainment in India, and across the globe.”

    Commenting on the partnership, Ravi Shastri, Founder & Director – Sporting Beyond, added, “My journey in sports and my passion for cricket has always been about pushing the boundaries. Partnering with Banijay Asia is a thrilling new chapter that allows us to blend cricket with entertainment in unique and exciting ways. We are excited to bring our experience to the table and together, aim to captivate the audiences like never before.”

    This partnership is in line with Banijay Asia’s commitment to innovation in the entertainment sector and aligns seamlessly with Ravi Shastri’s extensive expertise and respected standing in the cricket world. Together, they aim to set new benchmarks and deliver premium and tailored content for millions of cricket enthusiasts, across the globe. The collaboration further syncs in with Banijay’s recent launch of Banijay Sports, underscoring its ambition to expand across the sportainment, documentary, and digital sectors through strategic partnerships, content investments, and M&A activities.

  6. Deepak Dhar forms CreAsia Studio for South East Asia

    Comments Off on Deepak Dhar forms CreAsia Studio for South East Asia

    Deepak Dhar, Founder & Group CEO – Banijay Asia and EndemolShine India, today announced Banijay Asia’s strategic expansion into South East Asia, with the formation of a new entity – CreAsia Studio. With a focus on local collaborations to create local originals and produce local Banijay IP adaptations, he announced the appointment of Jessica Kam-Engle as the EVP & Business Head of CreAsia Studio. She will report to Deepak Dhar, and be responsible for driving business strategy and growth in the key markets of South East Asia – Malaysia, Indonesia, Singapore, Hong Kong, Philippines, Vietnam, and Thailand. An established Film/TV producer and studio executive, Jessica has more than 20 years of experience working in the region, with brands like Disney+, HBO Asia, Warner Media Entertainment Networks, MTV Networks/Viacom, MGM Gold Network, Dow Jones Newswires, and Celestial Pictures

    Talking about the development, Deepak said, “Given Jessica’s unparalleled experience in the Asian market, Banijay’s global IPs and marquee concepts, exciting local collaborations and a focus on India as a production hub for the region, CreAsia Studio is our next growth engine.” He further added, “We’re confident of Jessica’s leadership to steer us towards a leading presence in the region. Her appointment is also a testament to our commitment to tapping into newer markets and diversifying our portfolio in the vibrant South East Asian entertainment sector.”

    Talking about her new innings, Jessica Kam-Engle said, “It’s my privilege to join the  Banijay family, and I am excited to lead the strategic expansion in South East Asia. There are vast opportunities to develop local and global IPs with the pool of creative talent from this region, leveraging Banijay’s world-class content production expertise and its global distribution clout.  I am looking forward to exciting collaborations with key players in the region.”

    Jessica was most recently Head of Content and Development for Disney+ in APAC, during which she commissioned more than 60 scripted and non-scripted original series across the region with notable commercial hits include Korean dramas Moving, Big Bet, Connect; Japanese live action Gannibal; Chinese series Taiwan Crime Stories, Delicacies Destiny; and Bahasa series Wedding Agreement, Mendua, Call My Agent, Teluh Darah. In 2017-2021 Jessica was Head of Original Production for HBO Asia overseeing its original productions across Asia in 10 languages, including TV series like Workers, Invisible Stories, The Talwars: Behind Closed Doors, Folklore, Food Lore, Grisse, The Teenage Psychic 2, and feature film The Garden Of Evening Mists. Prior to HBO, she has been an independent film producer, based out of Beijing and Hong Kong from 2008 to 2016, during which time she produced 10 feature films including the critically acclaimed The Piano in a factory.

    This latest move complement’s Banijay’s existing activity and presence in the region driven by its global distribution operation, Banijay Rights, which continues to handle format licensing across the region in collaboration with Dhar and the team.

  7. Miss World Organization Mandates EndemolShine India As Producers for Miss World Festival 2024

    Comments Off on Miss World Organization Mandates EndemolShine India As Producers for Miss World Festival 2024

    In an exciting development for the global entertainment industry, the Miss World Organization has officially appointed EndemolShine India as the producers for the upcoming 71st Miss World Festival, a global extravaganza that would be streamed and telecast across the world. This marks a significant milestone as the prestigious event returns to India after 28 years, promising a grand celebration of female achievement and women’s empowerment. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media Pvt Ltd.

    Commenting on the development, Rishi Negi, Group COO – Banijay Asia & EndemolShine India, said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.” Elsewhere in the Banijay footprint, Miss France was produced, by the company of the same name, for TF1, where it was the second most viewed unscripted show in the country last year.

    Chairman and CEO of the Miss World Organization, Ms. Julia Evelyn Morley CBE, expressed her excitement, stating, ” “Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

    Scheduled to take place between February 18th and March 9th, 2024, the festival will be hosted across several spectacular venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with “The Opening Ceremony” and “India Welcomes the World Gala” on February 20th, hosted by the India Tourism Development Corporation (ITDC) at the stunning Hotel Ashok in New Delhi. The festival will culminate with the dazzling 71st Miss World global finale at the Jio World Convention Centre in Mumbai on March 9th.

    This monumental event, renowned for propelling the profiles of eminent personalities like Ms. Aishwarya Rai, Ms. Priyanka Chopra, and Ms. Manushi Chillar, has been pivotal in enhancing India’s stature on the global stage. The Miss World pageant, established in 1951, extends beyond traditional beauty contests, fostering a new paradigm focused on empowering women through humanitarian service.

    The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasizing the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

    Mr. Jamil Saidi of Vikas Lifecare, Strategic  Partner MW added “I’m delighted that my efforts to bring the 71st Miss World to India has been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world”

    The key competitions and milestones during the festival comprises:

    • World Top Designer Award & Miss World Top Model – Mumbai
    • Miss World Sport Challenge – New Delhi
    • Miss World Talent Final- Mumbai
    • Multi Media Challenge- Mumbai
    • Head To Head Challenge Final– The Summit Room Bharat Mandapam – New Delhi February 23rd
    • Continental Beauty With A Purpose Challenge- Plenary Hall Bharat Mandapam – New Delhi February 21st
    • ⁠Miss World Red Carpet Special Jio World Convention Centre. Mumbai
    • ⁠71st Miss World Final Global Telecast Live 7:30-10:30 Saturday March 9th – Jio World Convention Centre. Mumbai

    Karan Sethi, Founder and Director of Adsplash Media, expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organization to unlock value for our brands and customers.”

    For partnership or association inquiries with this global festival, interested parties can contact the team at karan.sethi@adsplashmedia.com.

    Mr. Munish Gupta, Advisor to the Miss World Organization in India, highlighted the event’s role in showcasing India’s rich cultural heritage, arts, crafts, and more to a global audience “Hosting 120 global contestants to experience the beauty  and diverse culture of this great nation, is indeed a tremendous honour. “