Tag Archive: Endemol Shine Brasil

  1. HBO Max Announces The Bridge Brasil Survival Reality Show

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    HBO Max announces the beginning of filming for the Brazilian version of the survival reality show The Bridge Brazil, a Max Originals production that will bring together a group of 14 famous people from the worlds of arts, sports, and social networks to compete for the grand prize of R$500,000.

    Presented by Murilo Rosa, the program’s cast will include singer Pepita, actress Danielle Winitis, singer Badauí, actor Fábio Beltrão, model Suyane Moreira, businesswoman Paola Santerini, cultural entrepreneur Boaventura Carneiro, civil policeman Diego Del Rio, model Priscila Sena, actress and singer Polly Marinho, architect Jordana Louise, businessman and shaper Henrique Fares, among other participants.

    Isolated in nature, they have a common goal: to build a 300-meter bridge to an island, where they will find their prize. To do this, they have only 20 days, and can only use what is around them as building materials. While they build the bridge, they must make alliances among themselves, because when they reach the island, a vote will be held to decide who gets the prize. The chosen participant decides whether to share it with their allies or not.

    “HBO Max is bringing an unprecedented reality to Brazil, unlike anything ever seen before. We know how passionate Brazilians are about this type of program and how much they vibrate and follow each moment,” says Tomás Yankelevich, director of general entertainment content at WarnerMedia Latin America. “THE BRIDGE BRASIL has all the ingredients to win over the audience: a diverse cast, with names already known by the audience, challenges of coexistence, survival in the wilderness and much more,” he adds.

    The Bridge Brasil is a Max Originals production, produced by WarnerMedia Latin America in partnership with Endemol Shine Brasil. Development is by Sergio Nakasone and executive production by Paula Kirchner and Anouk Aaron, from WarnerMedia Latin America, and general production by Nani Freitas and Eduardo Gaspar, from Endemol Shine Brasil. With general direction by Rodrigo Giannetto and direction by Bruno Guerra, the program will be released exclusively on HBO Max.

  2. Torch Lit on Brazilian Survivor Comeback

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    Banijay today announces that hit-reality series, Survivor, will return to Brazil after a 12-year break, co-produced by Globo and Endemol Shine Brasil.


    The reality show known locally as No Limite, will be hosted by André Marques and in a unique twist, will feature a cast of previous Big Brother Brasil contestants. In addition to the 11-episode run, Globo has commissioned a spin-off for its entertainment channel, Multishow, which will also host re-runs. Globo’s entertainment portal, Gshow, and its VOD service, Globoplay, will host exclusive content and highlights.


    Produced in more than 40 territories since its launch in 2000, Survivor is a global hit and superbrand, standing as one of the most watched formats worldwide. More than 10 million viewers tuned in to the 40th season last year on CBS in the U.S., the latest Australian adaptation was seen by nearly 40% of the population, and the most recent French version, Koh Lanta, ended as number one in its slot.


    Laurens Drillich, President of Endemol Shine Latino says: “This is such great news. Currently we have Big Brother Brasil on Globo and the fact that Survivor – another all-time classic reality series – will debut soon on the channel, is the biggest compliment we as a company could get. With Boninho and his team at Globo, and our colleagues at Endemol Shine Brasil working together on this show, I am sure this will be another huge success and serve a new generation of fans for Survivor in Brazil.”


    Lucas Green, Global Head of Content Operations at Banijay added: Survivor is one of the most iconic formats in the Banijay portfolio and bringing the show back to a major market such as Brazil is an important moment in the next phase of its growth. We’re seeing great momentum with beach reality formats, filming safely in different locations around the globe, and this deal is set to build the genre even further.”


    Survivor tests the spirit of a group of ordinary, and yet extraordinary, people who are marooned, with little more than the clothes on their backs and their own animal cunning. As they catch their own food, build their own shelter and order their own society, castaways must compete in increasingly difficult tests of strategy and guile.


    The latest commission of No Limite builds on Endemol Shine Brasil’s successful partnership with Globo, which also includes the network’s biggest show, Big Brother Brasil, which was recently awarded a Guinness World Record after topping 1.5 billion votes last year.

  3. Shine Iberia Portugal Joins in With First Series of All Together Now

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    Banijay today announces a first series deal for entertainment hit, All Together Now, in Portugal.


    Shine Iberia Portugal, Banijay Iberia company, has been commissioned by TVI to produce a local version of the popular singing format. Presented by Cristina Ferreira, the prime-time series is currently in production under Covid-19 guidelines and is scheduled to debut early 2021.


    Including Portugal, All Together Now has now sold to 15 markets, with eight productions broadcasting this year. The format is currently airing a third run in Italy and is also on in Finland, where the debut series launched last month with a 24.3% market share.


    The news comes as Endemol Shine Brasil prepares for tonight’s International Emmy Awards where its local version of the format, titled Canta Comigo has been nominated in the Non-Scripted Entertainment category.


    Lucas Green, Global Head of Content Operations, Creative Networks at Banijay says; “This format delivers unforgettable performances, emotional reactions and loads of humour to bring the entire family together. The fun party atmosphere is just what viewers need right now and we are proud to produce the show using our tried and tested Coved- 19 protocols.”


    All Together Now sees a range of talented vocalists (solos and groups) perform in front of The 100, an audience of great singers with big voices and even bigger opinions.


    If any of The 100 like what they hear, they can stand up, join in and sing along. The greater the number that join in, the higher the act’s score. At the end of the series, one act will walk away with a major cash prize. The question is, who can get The 100 on their feet and singing along?


  4. Endemol Shine Brazil Partners with Stella Artois on New Culinary Reality Series

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    Banijay today announces that Stella Artois has commissioned Endemol Shine Brazil to produce a new reality format, known locally as Fora de Rota (Off the Beaten Track).


    Hosted by renowned Brazilian chef, Alex Atala, the show will spotlight the hidden restaurants and chefs of Brazilian city São Paulo. Discovering new gastronomic delights which are off the beaten track, Fora da Rota will premiere on Globo TV’s streaming service GloboPlay and on Stella Artois’ YouTube channel.  The six-episode-series’ concept was created by agency CP+B Brazil as a tailormade project for Ambev (AB Inbev).


    Juliana Algañaraz, CEO of Endemol Shine Brazil says; “Brazil is well-known for innovative branded content series and for the last few years, brands and sponsors have understood the need to be part of entertainment propositions that enhance their customer’s experience.  This is an effective tool to engage new audiences, and Endemol Shine Brazil has learnt how to deliver the best results for everyone: audience, clients and platforms.”


    Host Alex Atala adds; “Like any cosmopolitan city, São Paulo has incredible and surprising places for those who have the curiosity and the desire to go beyond the traditional paths. Through the streets of the city, far from the spotlight, we found great restaurants, which go far beyond good food. We found complete experiences. Behind each door and counter, we found an authentic kitchen, with identity.”


    Endemol Shine Brazil, a Banijay company, has become one of the largest independent production houses in the country with global hits and high quality, creative productions. Working alongside advertising agencies and local and multinational companies, Endemol Shine Brazil has developed new business models for branded content, turning the client’s message into innovative entertainment formats. Credits in this space include Cabelo Pantene – o reality, sponsored by P&G and O Próximo Número 1 Villa Mix, sponsored by AB Inbev.

  5. Endemol Shine Brazil Announces New Season of Branded Reality Format Cabelo Pantene

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    Banijay today announces P&G has commissioned the third season of Endemol Shine Brazil’s branded reality format, Cabelo Pantene. The four-episode-series will be delivered by Pantene Brazil’s YouTube channel in November 2020, with Maisa Silva as host. 


    Created and produced by Endemol Shine Brazil, the multiplatform reality show sees people from all walks of life undertaking tasks which test the full potential of their hair. Cabelo Pantene has aired two successful series in partnership with Grey Brasil and sponsored by Pantene Brazil.  The series gave Pantene the highest peak of Google searches for five years and topped the hair care category on YouTube in Brazil. The YouTube channel gained +40K subscribers from all over the country and had +62 million views. 


    Cabelo Pantene sees people from all walks of life live undertaking tasks which test the full potential of their hair. It’s not a beauty contest but instead challenges participants to express their essence and identity. Participants share their stories and learn from the most respected experts, to take full advantage of the health and diversity of their tresses. 


    This branded content format has been adapted in Portugal for two successful seasons. Endemol Portugal produced this version in partnership with global haircare brand Pantene, from Procter & Gamble, commissioned by broadcaster TVI.