Tag Archive: Endemol Shine Brasil

  1. Banijay Opening Largest Independent Production Studio Facility in Latin America

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    Banijay, the world’s leading producer and distributor of international content, is set to open the largest independent production studio facility in Latin America, Banijay Studios Brasil, in 2023, it was announced today by Ben Samek, President and Chief Operating Officer, Banijay Americas.

    Based in São Paulo, Banijay Studios Brasil is nearly 250,000 square feet (more than 70,000 m2) and will welcome third-party TV and film clients alike. The studio deal was led by Samek, Endemol Shine Latino President Laurens Drillich and Endemol Shine Brasil CEO Nani Freitas.

    The studio will be managed by the team at Endemol Shine Brasil, the leading independent studio in Brasil, behind many of the nation’s top-rated unscripted series.

    The studio will offer a variety of options for productions of all sizes, with indoor and outdoor facilities, world-class technology, scenography sheds and modern office space for producers and talent. The new facility is being built in Guarulhos, located just miles from São Paulo’s international airport and is expected to open its doors next spring.

    “We are always looking for new opportunities to grow our business and strengthen our local production companies and at the same time, enhance the quality of our shows,” says Drillich. “So, when the team at Endemol Shine Brasil came to us with a plan to build a studio complex in São Paulo, we were immediately interested. There is currently a huge demand for studio space in Brasil, a very important market for us, with one of the most engaged audiences in the world and endless possibilities. Our parent company at Banijay recognized this made a lot of sense and quickly made the necessary investments to make Banijay Studios Brasil a reality.”

    Freitas added, “Here in Brasil, we have seen record growth in original television production over the last few years and with that growth, there has been a tremendous demand for audiovisual facilities for studios like ours to deliver high-quality programming to networks and streaming platforms alike. So, we chose to build this new world-class facility, where we can both produce our own original content and also offer third-party clients the opportunity to produce their series in this beautiful, massive new space, as well.”

    Endemol Shine Brasil, which just celebrated its 15th anniversary, currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launchedMasterChef+.

  2. Banijay Owned Endemol Shine Brasil Celebrates 15 Years

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    Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.

    A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.

    The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.

     Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.

     Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.

    In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.

    Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.

    “We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”

    Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views

    Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.

  3. Brazil Stirs Up MasterChef Senior for Band

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    Endemol Shine Brasil, a Banijay company, today announces that brand new iteration, MasterChef Senior, known locally as MasterChef+, is set for Band. The commission follows the success of the MasterChef Senior specials, produced by Shine Iberia for La 1.

    The latest MasterChef spin-off showcases the culinary skills of the older generation, and is a celebration of their experience, resilience, and knowledge. The novice chefs aged 60 and above take to the infamous MasterChef kitchen to battle it out and create food to impress even the harshest critics. This commission follows the recently announced new iteration MasterChef: Young Talent, coming soon to Denmark and Norway.

    Nani Freitas, CEO Endemol Shine Brasil adds: “The older generation will be able to show all their knowledge and passion for gastronomy, in addition to proving that the quality of their cuisine is extremely high. Only time will tell who will take home the MasterChef+ trophy. I’m very excited that Brazil will now have four different versions of MasterChef!”

    Lucas Green, Global Head of Content Operations at Banijay comments: “Originally created by Shine Iberia at a time where we saw significant isolation in older generations due to the global pandemic, MasterChef Senior is a warm and wonderful celebration of family and cooking. MasterChef is an inclusive format that champions accessibility and talent from budding chefs old or young, and the addition of MasterChef Senior to our growing portfolio is testament to our innovative creatives who constantly explore new ways to expand the brand.”

    Originally created by Franc Roddam, MasterChef is the most successful cookery television format (Guinness World Records), with 64 local versions to-date. MasterChef consistently attracts phenomenal audiences globally; most recently in Brazil the MasterChef season nine premiere was watched by over three million people and the hashtag #MasterChefbr was used 173 million times.

    Originally airing as standalone specials in 2020 and 2021, MasterChef Senior in Spain, exceeded the slot average by over 60%.

    The MasterChef format and finished programmes are represented internationally by Banijay.

  4. HBO Max Announces The Bridge Brasil Survival Reality Show

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    HBO Max announces the beginning of filming for the Brazilian version of the survival reality show The Bridge Brazil, a Max Originals production that will bring together a group of 14 famous people from the worlds of arts, sports, and social networks to compete for the grand prize of R$500,000.

    Presented by Murilo Rosa, the program’s cast will include singer Pepita, actress Danielle Winitis, singer Badauí, actor Fábio Beltrão, model Suyane Moreira, businesswoman Paola Santerini, cultural entrepreneur Boaventura Carneiro, civil policeman Diego Del Rio, model Priscila Sena, actress and singer Polly Marinho, architect Jordana Louise, businessman and shaper Henrique Fares, among other participants.

    Isolated in nature, they have a common goal: to build a 300-meter bridge to an island, where they will find their prize. To do this, they have only 20 days, and can only use what is around them as building materials. While they build the bridge, they must make alliances among themselves, because when they reach the island, a vote will be held to decide who gets the prize. The chosen participant decides whether to share it with their allies or not.

    “HBO Max is bringing an unprecedented reality to Brazil, unlike anything ever seen before. We know how passionate Brazilians are about this type of program and how much they vibrate and follow each moment,” says Tomás Yankelevich, director of general entertainment content at WarnerMedia Latin America. “THE BRIDGE BRASIL has all the ingredients to win over the audience: a diverse cast, with names already known by the audience, challenges of coexistence, survival in the wilderness and much more,” he adds.

    The Bridge Brasil is a Max Originals production, produced by WarnerMedia Latin America in partnership with Endemol Shine Brasil. Development is by Sergio Nakasone and executive production by Paula Kirchner and Anouk Aaron, from WarnerMedia Latin America, and general production by Nani Freitas and Eduardo Gaspar, from Endemol Shine Brasil. With general direction by Rodrigo Giannetto and direction by Bruno Guerra, the program will be released exclusively on HBO Max.

  5. Torch Lit on Brazilian Survivor Comeback

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    Banijay today announces that hit-reality series, Survivor, will return to Brazil after a 12-year break, co-produced by Globo and Endemol Shine Brasil.


    The reality show known locally as No Limite, will be hosted by André Marques and in a unique twist, will feature a cast of previous Big Brother Brasil contestants. In addition to the 11-episode run, Globo has commissioned a spin-off for its entertainment channel, Multishow, which will also host re-runs. Globo’s entertainment portal, Gshow, and its VOD service, Globoplay, will host exclusive content and highlights.


    Produced in more than 40 territories since its launch in 2000, Survivor is a global hit and superbrand, standing as one of the most watched formats worldwide. More than 10 million viewers tuned in to the 40th season last year on CBS in the U.S., the latest Australian adaptation was seen by nearly 40% of the population, and the most recent French version, Koh Lanta, ended as number one in its slot.


    Laurens Drillich, President of Endemol Shine Latino says: “This is such great news. Currently we have Big Brother Brasil on Globo and the fact that Survivor – another all-time classic reality series – will debut soon on the channel, is the biggest compliment we as a company could get. With Boninho and his team at Globo, and our colleagues at Endemol Shine Brasil working together on this show, I am sure this will be another huge success and serve a new generation of fans for Survivor in Brazil.”


    Lucas Green, Global Head of Content Operations at Banijay added: Survivor is one of the most iconic formats in the Banijay portfolio and bringing the show back to a major market such as Brazil is an important moment in the next phase of its growth. We’re seeing great momentum with beach reality formats, filming safely in different locations around the globe, and this deal is set to build the genre even further.”


    Survivor tests the spirit of a group of ordinary, and yet extraordinary, people who are marooned, with little more than the clothes on their backs and their own animal cunning. As they catch their own food, build their own shelter and order their own society, castaways must compete in increasingly difficult tests of strategy and guile.


    The latest commission of No Limite builds on Endemol Shine Brasil’s successful partnership with Globo, which also includes the network’s biggest show, Big Brother Brasil, which was recently awarded a Guinness World Record after topping 1.5 billion votes last year.

  6. Shine Iberia Portugal Joins in With First Series of All Together Now

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    Banijay today announces a first series deal for entertainment hit, All Together Now, in Portugal.


    Shine Iberia Portugal, Banijay Iberia company, has been commissioned by TVI to produce a local version of the popular singing format. Presented by Cristina Ferreira, the prime-time series is currently in production under Covid-19 guidelines and is scheduled to debut early 2021.


    Including Portugal, All Together Now has now sold to 15 markets, with eight productions broadcasting this year. The format is currently airing a third run in Italy and is also on in Finland, where the debut series launched last month with a 24.3% market share.


    The news comes as Endemol Shine Brasil prepares for tonight’s International Emmy Awards where its local version of the format, titled Canta Comigo has been nominated in the Non-Scripted Entertainment category.


    Lucas Green, Global Head of Content Operations, Creative Networks at Banijay says; “This format delivers unforgettable performances, emotional reactions and loads of humour to bring the entire family together. The fun party atmosphere is just what viewers need right now and we are proud to produce the show using our tried and tested Coved- 19 protocols.”


    All Together Now sees a range of talented vocalists (solos and groups) perform in front of The 100, an audience of great singers with big voices and even bigger opinions.


    If any of The 100 like what they hear, they can stand up, join in and sing along. The greater the number that join in, the higher the act’s score. At the end of the series, one act will walk away with a major cash prize. The question is, who can get The 100 on their feet and singing along?


  7. Endemol Shine Brazil Partners with Stella Artois on New Culinary Reality Series

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    Banijay today announces that Stella Artois has commissioned Endemol Shine Brazil to produce a new reality format, known locally as Fora de Rota (Off the Beaten Track).


    Hosted by renowned Brazilian chef, Alex Atala, the show will spotlight the hidden restaurants and chefs of Brazilian city São Paulo. Discovering new gastronomic delights which are off the beaten track, Fora da Rota will premiere on Globo TV’s streaming service GloboPlay and on Stella Artois’ YouTube channel.  The six-episode-series’ concept was created by agency CP+B Brazil as a tailormade project for Ambev (AB Inbev).


    Juliana Algañaraz, CEO of Endemol Shine Brazil says; “Brazil is well-known for innovative branded content series and for the last few years, brands and sponsors have understood the need to be part of entertainment propositions that enhance their customer’s experience.  This is an effective tool to engage new audiences, and Endemol Shine Brazil has learnt how to deliver the best results for everyone: audience, clients and platforms.”


    Host Alex Atala adds; “Like any cosmopolitan city, São Paulo has incredible and surprising places for those who have the curiosity and the desire to go beyond the traditional paths. Through the streets of the city, far from the spotlight, we found great restaurants, which go far beyond good food. We found complete experiences. Behind each door and counter, we found an authentic kitchen, with identity.”


    Endemol Shine Brazil, a Banijay company, has become one of the largest independent production houses in the country with global hits and high quality, creative productions. Working alongside advertising agencies and local and multinational companies, Endemol Shine Brazil has developed new business models for branded content, turning the client’s message into innovative entertainment formats. Credits in this space include Cabelo Pantene – o reality, sponsored by P&G and O Próximo Número 1 Villa Mix, sponsored by AB Inbev.

  8. Endemol Shine Brazil Announces New Season of Branded Reality Format Cabelo Pantene

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    Banijay today announces P&G has commissioned the third season of Endemol Shine Brazil’s branded reality format, Cabelo Pantene. The four-episode-series will be delivered by Pantene Brazil’s YouTube channel in November 2020, with Maisa Silva as host. 


    Created and produced by Endemol Shine Brazil, the multiplatform reality show sees people from all walks of life undertaking tasks which test the full potential of their hair. Cabelo Pantene has aired two successful series in partnership with Grey Brasil and sponsored by Pantene Brazil.  The series gave Pantene the highest peak of Google searches for five years and topped the hair care category on YouTube in Brazil. The YouTube channel gained +40K subscribers from all over the country and had +62 million views. 


    Cabelo Pantene sees people from all walks of life live undertaking tasks which test the full potential of their hair. It’s not a beauty contest but instead challenges participants to express their essence and identity. Participants share their stories and learn from the most respected experts, to take full advantage of the health and diversity of their tresses. 


    This branded content format has been adapted in Portugal for two successful seasons. Endemol Portugal produced this version in partnership with global haircare brand Pantene, from Procter & Gamble, commissioned by broadcaster TVI.