Banijay Hires Group Corporate Business Affairs & France Business Development Director

Banijay today announces the appointment of Edouard Minc as Group Corporate Business Affairs & France Business Development Director. Based in Paris, the newly devised role will see him take responsibility for all corporate business affairs matters related to the Group, as well as working with Banijay France on its business development strategy and activities.

Edouard Minc joins the business from Lagardère Group, where he was Director of Prospective and Investments. First joining the business back in 2001 as Senior Researcher, he went on to hold a number of roles across the business’s portfolio of publications and was most recently responsible for supporting all divisions of the Group with innovation and transformation projects.

Working between Banijay Group and Banijay France, Minc will report to both EVP Strategy, Marie Schweitzer, and Banijay France CEO, François de Brugada.

Marie Schweitzer comments: “Edouard brings a wealth of knowledge and experience to Banijay Group and we all agree he will be a fantastic addition to the team. As we continue to grow the business and evolve our strategy, there is no doubt his expertise will prove invaluable.”

François de Brugada adds: “We are looking for new ways to capitalize on our talents and assets. With Edouard, I am confident that we can build a stronger path for the business in years to come, boosting our 360 activities and developing our corporate business.”

Edouard Minc adds: “It is a great pride to join Banijay, a French champion who has become one of the world leaders in content production. I will do everything to put my media experience, my respect for brands and my appetite for content to support the growth of its activities”.