Comments Off on Condragulations – Banijay’s Drag Me Out Goes International
Banijay today announces Nordisk Film TV Norway is in production with the first international adaptation of Drag Me Out, and is set to air on discovery+ and TVNorge.
Created by Mastiff TV Denmark, in Drag Me Out celebrities are welcomed into the sensational world of drag. In the Norwegian version, two celebrities go head-to-head in an epic drag contest, and a fabulous panel of judges will crown the evening’s best act. This is their time to shine and showcase all that their legendary drag mentors has taught them. The professional drag mentors will transform them, creating fierce new personas for the well-known faces, but also dig deep into the celebrities’ own personal stories and struggles.
Erlend Hernø Røeggen, Managing Director at Nordisk Film TV Norway adds: “We can’t wait to spotlight LGBTQ+ culture with enthusiastic celebrities eager to turn gender on its head and fully embrace their inner drag. The beauty of this series is the combination of emotional stories, amazing makeovers and crazy stage performances. Bold, refreshing and iconic this is the perfect format to add to our slate.”
Created by Mastiff TV Denmark the show aired on TV 2 Zulu and performed above slot average for 3+ and on the commercial demo. This format adds to several non-scripted titles which celebrate LGBTQ+ culture, and the Nordics are leading the way with Metronome’s Fabulous Dads another asset to Banijay’s catalogue.
One of the longest running production companies in Norway, Nordisk Film TV Norway aims to create bold, unique content which inspires and entertains. It boasts an impressive slate such as hit formats 71 Degrees North, Born Winners and All Against 1.
Banijay today announces its autumn line-up of programming available to international broadcasters for adaptation or acquisition.
Banijay’s Creative Networks is showcasing high-end entertainment with Starstruck, Drag Me Out, Domino Challenge, One Night In…and Shop Well for the Planet?, all available for local adaptation. Meanwhile, Banijay Rights has a premium slate of factual and scripted content with Titans: The Rise of Wall Street, Germinal, Bonnie & Clyde and Screw for distribution.
James Townley, Global Head of Content Development at Banijaysays: “We’ve got the whole spectrum of entertainment covered through a mix of talent formats – from iconic singers and drag artists, to fresh new takes on comedy, sustainability and competition reality. We see fantastic potential in this all-new slate of entertainment formats available for adaptation by broadcasters and streamers.”
Cathy Payne, CEO of Banijay Rights says: “Documentaries and scripted continue to capture the attention of audiences globally, and we expect outstanding interest in these titles from buyers worldwide. With a first-class factual offering in Titans: The Rise of Wall Street, as well as high-quality scripted titles Germinal, Bonnie & Clyde and Screw, we are in an excellent position with our clients this autumn.”
Headlining the entertainment format slate is Starstruck from UK label Remarkable Television for ITV, which sees ordinary members of the public, teamed as trios, perform live as their favourite superstars. From Mastiff Denmark for TV2 Zulu is Drag Me Out, where a recurring posse of legendary drag artists compete to create fabulous personas for well-known celebrities: lip sync battles, comedy performances, dance shows and more in this drag extravaganza.
DominoChallenge from Endemol Shine North America, Endemol France and Endemol Shine Netherlands, made its international debut on M6 this summer and sees the best domino duos in the country go head-to-head to build amazing creations.
From Banijay UK label Zeppotron is One Night In…, a format originally for Channel 4, where comedians are given the opportunity to run wild for one night in an iconic location, with no other visitors around. In the fact-ent genre, from RDF West for BBC One and BBC iPlayer, is Shop Well For thePlanet? where experts help families find out if they can shop better for the planet without spending a fortune – an extension on the existing global brand.
Banijay Rights is headlining with premium factual programming, with the company representing Titans: The Rise of Wall Street, from Stephen David Entertainment for CuriosityStream. This eight-part series explores how America became a global empire because of money, with riches over the last century shaping global events, controlled by the giants of Wall Street.
On the scripted front, Banijay Rights is highlighting Germinal, a sweeping six-part series telling the story of a miner’s strike during the Second Empire, in a community in northern France. Germinal is co-produced by Banijay Studios France and Pictanovo with the support of La Région Hauts-de-France for France Télévisions, in collaboration with Rai Fiction and Salto.
From Banijay Benelux Scripted for Videoland is Bonnie & Clyde, a four-part mini-series about two young, rambunctious lovers and their violent quest for freedom. The series is inspired by the true story, renamed Bonnie & Clyde in the press, which captivated the whole of the Netherlands in February 2014.
Banijay Rights internationally distribute Screw, a six-part drama from BAFTA-nominated writer, Rob Williams (The Victim, Killing Eve). It shows prison as never seen before – the uncensored, shocking and often darkly funny reality of life as a prison officer in an all-male prison in 21st century Britain. The series is produced by STV Studios for Channel 4.
These new titles join Banijay’s 110,000-hour catalogue, which also comprises super brands MasterChef, Lego Masters, Big Brother and Survivor, alongside scripted finished tape hits Peaky Blinders, Grantchester, Mr Bean and Archer.
Comments Off on Celebrities ask Banijay to Drag Me Out
Banijay today announces Drag Me Out, a new entertainment format from Mastiff Denmark, which sees drag artists transform celebrities into gender revolutionaries.
In Drag Me Out, a recurring posse of the most legendary drag artists on the scene compete to create fabulous personas for well-known celebrities. For the drag stars, professional pride is on the line, with one artist leaving each episode, culminating in the final show where the winner will be crowned.
To win, the drag mentors must unleash the celebrities alter-egos, bringing out their natural performer, and helping them to push their personal boundaries with curiosity and plenty of self-irony. Most of all, they must entertain in drag throughout the extravaganza in high-energy lip sync battles, comedy performances, dance shows and more.
Drag Me Out will launch on TV 2 Zulu in Demark during the week of Copenhagen Pride at the beginning of August, and is available for adaptation internationally.
James Townley, Global Head of Content Development at Banijay comments: “Hold onto your wigs, or if you’re a drag king, your ‘tashe, as Drag Me Out is set to be a wild, fearless, liberating ride to break down gender barriers. With refreshing, ironic and hilarious performances from celebrities, mentored by the best drag acts in the business, this new format will be packed with real talent, watercooler moments and must-see performances.”
Mads Ulrick Holmstrup, CEO at Mastiff Denmark comments: “There’s never been a better moment to celebrate subversive drag culture, with up-for-it celebrities finding their inner King or Queen to have a whole lot of fun playing with gender. Expect plenty of sequins, belly laughs, sensational death drops and amazing lip syncing. For the professional drag mentors, the competition is fierce as they all want to triumph at the epic showdown and be crowned Drag Me Out winner.”
Banijay holds rights to multiple non-scripted formats celebrating LGBTQ+ culture, including Fabulous Dad, from Metronome Denmark, an emotional factual entertainment series where fathers of drag queens try to really understand the lives of their sons – by performing as drag queens themselves. Paper format dating shows created in Spain and the US, along with kids series, Ronnie, Reggie and Friends, about two gay penguins from London Zoo, are also recent additions to the Banijay catalogue.
This year the company officially launched Banijay Pride, the network for LGBTQ+ staff and allies, with a global event hosted by Conchita Wurst. Banijay Pride is active in 15 markets and counting and is collectively celebrating International Drag Day this month, with forthcoming collaborations later this year for Bi Visibility and Trans Awareness.
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